A new product launch can be the beginning of a beautiful friendship or a total fiasco. This is a key moment that you have to pay your full attention to.
In recent years the term “growth hacking ” has become fashionable, which refers to non-traditional digital marketing strategies to ensure accelerated growth;
10 marketing strategies to launch your product
Many start-ups use these types of resources to ensure rapid market penetration, but growth hacking can be beneficial for companies of any size and age. Therefore, today I am going to tell you 10 marketing strategies based on growth hacking to get your new product off the ground
1. Pre-launch marketing strategy: run a giveaway
For a product to quickly jump into marketing, you need to build buzz around its launch, starting weeks or even months in advance.
One of the most popular techniques to achieve this is through giveaways and pre-launch contests. Offer your product exclusively to a handful of the lucky few, in exchange for helping you spread the word about what’s coming. There are many options: photo contests, prizes for the most original idea.
Whichever you choose, try to find a system that increases virility as much as possible, for example, by making users have to share their participation on social networks. Get creative with your messages to avoid being perceived as spam and offer extra points for bringing friends.
2. SEO marketing strategy: increase your organic visibility
Or in other words, fine-tune your SEO.
Having a well-positioned website in search engines gives you a “base” of traffic to which you can communicate your new products, which makes things much easier for you than if you start from scratch every time.
For your search engine marketing strategy to work, you need to give users information that is truly useful to them. Focus especially on optimizing these three areas:
The keywords; don’t think about what you call your product, but how a new user would search for it.
The Meta description (or the first words of the text); Users see the Meta description as the summary of your page in search engines, so it should be attractive. But beware: sometimes Google ignores it to show the first lines of the page, so make sure they are descriptive.
The first paragraphs of the text; the objective is that the user is well informed of what your product is and what it does with the least investment of reading time possible.
Web loading time: improve the loading time of your pages, so that search engines position you better.
3. Content Marketing Strategy: Create Shareable Content
Regular content creation is one of the most solid digital marketing strategies, especially in the medium and long term.
Spend time creating a quality blog about your business or related topics that may be of interest to consumers. The goal is to get users to share them, generating traffic to your website on a regular basis.
The Inbound Marketing methodology is ideal for these cases. With it, you create valuable content that attracts your potential audience, to convert it to a lead and then a customer.
4. Remarketing strategy; dare yourself!
A smart marketing strategy involves recognizing that it is not just about impacting users blindly, but about guiding them step by step through the conversion funnel.
Consumers can find themselves at different times in the buying cycle, and the first time they hear about you they may not yet be ready to buy. But that’s no reason to let them pass. What you have to do is get them to leave you their data to start nurturing your relationship with them.
Similarly, don’t neglect your regular users. Keep in regular contact with them (for example, through a newsletter) and of course, don’t forget to notify them of your launch.
5. Buzz marketing strategy: get recommended
The word of mouth is still an incredibly effective system to provide a product. Users naturally talk to their contacts about the products they use and make recommendations. But you can also give the wheel a push so that word of mouth or buzz marketing starts working in your favor. How? Very simple: create an incentive system for recommendations.
Everyone likes to get free stuff, so all you have to do is offer a discount coupon or “free shipping” offer in exchange for bringing a certain number of friends. And then follow the chain!
6. Optimize the speed of your site
A trick as simple as it is effective: make sure your website works at lightning speed.
There is nothing that makes users more desperate than a web page that takes centuries to load. On the contrary, a fast and fluid website improves the user experience and the perception of the brand.
There are many things you can do to improve the loading times of your website, so be sure to consult an expert. In the meantime, a quick tip: make your images quality enough to be seen clearly on a desktop computer, but no more.
7. Influencer and blogger marketing strategy
Influencers are the new kings of digital marketing strategies. As experts in a subject or sector, they usually have a loyal audience that is willing to follow their recommendations, which you can exploit in your favor to publicize the new product.
To get bloggers and influencers talking about your brand, the most common strategies are hosting events and sending free samples. But keep in mind that you can’t “buy” their opinion, as they owe it to their audience to be honest about what they think. To avoid disasters, do a good job of preliminary research to select the bloggers that interest you the most.
8. Take care of customer service
In recent years, users have become accustomed to receiving responses from brands 24 hours a day, 7 days a week. Therefore, you have to be available online to help them.
Customer service is probably one of the areas where good staffing is most important. Your company ambassadors must be patient, have empathy and be decisive in order to offer the customer experience that your brand deserves.
9. Prepare the FAQ before launching the product
When you launch a new product on the market, users often have a lot of questions about how it works. The more innovative it is, the more explanations you will have to give. Therefore, my recommendation is that you save as much work as possible in advance by creating a complete and highly visible “Frequently Asked Questions” section. Ideally, you should encourage users to visit it before contacting the company with questions.
10. Email marketing strategy
Email is that digital marketing strategy that seems old-fashioned, but is still as effective as ever. Use it!
To use email marketing effectively, the first step is to create a database of your customers. The more information you can associate with each of them, the better. Think about things like age, place of residence, children and of course, previous purchases or products in which they have shown interest.
From this information, you can create a highly personalized message strategy, where the user perceives that the emails he receives have been written especially for him. The automation of marketing can be of great help in managing all this information efficiently.