Sales Profession

11 Reasons to Go into the Sales Profession

What is paradoxical about this situation, in which we find ourselves, with a rampant crisis and unemployment levels never before known, is that with more than 20% unemployment in this country, companies are still looking for good professionals trained in the areas of the sales and marketing.

We are in a situation not experienced to date, and that for that reason has caught us lacking in preparation. Companies have lost a good market share due to a decline in consumption and an excess supply generated by the past good times, and they are now looking for professional salespeople, willing to return them to desirable market shares.

For this reason, companies are looking for professionals who are willing, not only to carry out a job effectively, but also to have attitudes towards the client that make them interact regularly with our company.

 Go into the Sales Profession

They are demanding prepared people, with a bomb-proof ego, persevering, decisive, tireless and willing to stoically bear the denial that the market will transmit to them at this time.

Until 2008, growth was relatively easy for companies, since their own inertia within their sectors helped them to acquire their own market shares.

But currently, clients no longer call with the intensity of yesteryear (except those who want an improvement in the conditions to continue working with us), now we have to go to convince them that our proposals are better than those of our competition, than our Articles and services offer greater and better results.

But in order to carry out this work we must be prepared, and in turn prepare our staff. It is now when good salespeople justify why they are.

Along these lines, I dare to affirm that of the global set of that 20% of unemployed, it is difficult to find good and trained salespeople. We will be able to find good professionals in many subjects, experts in endless fields, technically trained to guarantee quality work, but sales professionals and commercial experts will be difficult to find.

If on any occasion through no fault of his own, a good sales professional lost his job, the first thing he would do would be SELL HIMSELF.

If you have lost your job but consider yourself a good worker, methodical, disciplined, enthusiastic, think that there are companies that are willing to hire people like you for a world full of possibilities, such as the commercial world.

And finally, let me give you 10 + 1 reasons to dedicate yourself to the exciting world of sales.

11 Reasons to Go into the Sales Profession;

High degree of autonomy, you decide how to do your work, how to organize yourself, how to be more effective. Your degree of responsibility is high, but the trade-offs are worth it. No one will question anything while you achieve the proposed goals.

Free hours, there are no schedules in this job. You decide when to work, how much to work and how long you need to achieve your goals. You organize yourself as you wish and with all the dedication you consider necessary to succeed.

There is no unemployment in the sales sector. It is the sector of activity with the highest demand. If there is someone who says that he is a commercial and that he is unemployed, he does not deserve the professional category of “salesman”. As we say in our profession. “When a seller does not have to sell, he” sells “himself.”

Good economic retribution. We are rated higher than most qualified professionals. We create wealth for the company we work for, and companies are aware of this. As time goes by, we are still more profitable and earn more. We generate more net income than anyone else in an organization.

Added values, we have many added values ​​that are only available to the staff of the companies. (Allowances, expense notes, telephone, company car, etc.)

The most dynamic profession, it is the most dynamic there is between job offers; there is no opportunity for boredom. It is the profession that keeps the person who performs it young and agile (with the permission of athletes and physical educators).

You meet new people constantly. You meet new people permanently, away from the routine of the same faces every day within four walls for 8 hours of work. In each negotiation an opportunity to enrich ourselves with the knowledge that other people can contribute to us. Behind a door there is always someone interesting

Great promotion possibilities, many of the executives of the companies come from the sales departments. The companies are aware of the importance of our contribution and reward us with real possibilities of internal promotion.

High demand for professionals, 35% of national job demands go through the marketing and sales sector. Companies are constantly calling for people prepared and motivated to sell.

And every month, you pay double. Each month we can have a fixed salary and variable commissions, and in many cases, other strategic incentives as a reward: trips, gifts and even rappels at the end of the year for objectives achieved. It’s not extraordinary!

11: Everything in this life needs to be “sold”. Whatever you are, think how you think, whatever you do, all your desires, your projects and your needs, you have to know how to “sell” them. To your acquaintances, your partner, your friends, your boss, your clients, everyone with whom you are in contact, you try to “sell” something every day.

We live in a world of reciprocal influences; we are influenced or influenced by others. Why not know the rules and regulations that govern the world of influence? Why not know how to influence, how to “sell” our ideas? WHY NOT BE BETTER AT THE TIME OF “SELLING” ourselves? Why not be better when it comes to “INFLUENCE”?

Prepare and train for sales, there is a world of possibility within the any industry waiting for you.

Marketing Sales Strategies

10 marketing strategies to launch your product

A new product launch   can be the beginning of a beautiful friendship or a total fiasco. This is a key moment that you have to pay your full attention to.

In recent years the term “growth hacking ” has become fashionable, which refers to   non-traditional digital marketing strategies to ensure accelerated growth;

10 marketing strategies to launch your product

Many start-ups use these types of resources to ensure rapid market penetration, but growth hacking can be beneficial for companies of any size and age. Therefore, today I am going to tell you 10 marketing strategies based on growth hacking to get your new product off the ground

1. Pre-launch marketing strategy: run a giveaway

For a product to quickly jump into marketing, you need to build buzz around its launch, starting weeks or even months in advance.

One of the most popular techniques to achieve this is through giveaways and pre-launch contests. Offer your product exclusively to a handful of the lucky few, in exchange for helping you spread the word about what’s coming. There are many options: photo contests, prizes for the most original idea.

Whichever you choose, try to find a system that increases virility as much as possible, for example, by making users have to share their participation on social networks. Get creative with your messages to avoid being perceived as spam and offer extra points for bringing friends.

2. SEO marketing strategy: increase your organic visibility

Or in other words, fine-tune your SEO.

Having a well-positioned website in search engines gives you a “base” of traffic to which you can communicate your new products, which makes things much easier for you than if you start from scratch every time.

For your   search engine marketing strategy to work, you need to give users information that is truly useful to them. Focus especially on optimizing these three areas:

The keywords; don’t think about what you call your product, but how a new user would search for it.

The Meta description (or the first words of the text); Users see the Meta description as the summary of your page in search engines, so it should be attractive. But beware: sometimes Google ignores it to show the first lines of the page, so make sure they are descriptive.

The first paragraphs of the text; the objective is that the user is well informed of what your product is and what it does with the least investment of reading time possible.

Web loading time: improve the loading time of your pages, so that search engines position you better.

3. Content Marketing Strategy: Create Shareable Content

Regular content creation is one of the   most solid digital marketing strategies, especially in the medium and long term.

Spend time creating a   quality blog about your business or related topics that may be of interest to consumers. The goal is to get users to share them, generating traffic to your website on a regular basis.

The Inbound Marketing methodology   is ideal for these cases. With it, you create valuable content that attracts your potential audience, to convert it to a lead and then a customer.

4. Remarketing strategy; dare yourself!

A smart marketing strategy involves recognizing that it is not just about impacting users blindly, but about guiding them step by step through the conversion funnel.

Consumers can find themselves at different times in the buying cycle, and the first time they hear about you they may not yet be ready to buy. But that’s no reason to let them pass. What you have to do is get them to leave you their data to start nurturing your relationship with them.

Similarly, don’t neglect your regular users. Keep in regular contact with them (for example, through a newsletter) and of course, don’t forget to notify them of your launch.

5. Buzz marketing strategy: get recommended

The word of mouth is still an incredibly effective system to provide a product. Users naturally talk to their contacts about the products they use and make recommendations. But you can also give the wheel a push so that word of mouth or buzz marketing starts working in your favor. How? Very simple: create an incentive system for recommendations.

Everyone likes to get free stuff, so all you have to do is offer a discount coupon or “free shipping” offer in exchange for bringing a certain number of friends. And then follow the chain!

6. Optimize the speed of your site

A trick as simple as it is effective: make sure your website works at lightning speed.

There is nothing that makes users more desperate than a web page that takes centuries to load. On the contrary, a fast and fluid website improves the user experience and the perception of the brand.

There are many things you can do to improve the loading times of your website, so be sure to consult an expert. In the meantime, a quick tip: make your images quality enough to be seen clearly on a desktop computer, but no more.

7. Influencer and blogger marketing strategy

Influencers are the new kings of digital marketing strategies. As experts in a subject or sector, they usually have a loyal audience that is willing to follow their recommendations, which you can exploit in your favor to publicize the new product.

To get bloggers and influencers talking about your brand, the most common strategies are hosting events and sending free samples. But keep in mind that you can’t “buy” their opinion, as they owe it to their audience to be honest about what they think. To avoid disasters, do a good job of   preliminary research to select the bloggers that interest you the most.

8. Take care of customer service

In recent years, users have become accustomed to receiving responses from brands 24 hours a day, 7 days a week. Therefore, you have to be available online to help them.

Customer service is probably one of the areas where good staffing is most important. Your company ambassadors must be patient, have empathy and be decisive in order to offer the customer experience that your brand deserves.

9. Prepare the FAQ before launching the product

When you launch a new product on the market, users often have a lot of questions about how it works. The more innovative it is, the more explanations you will have to give. Therefore, my recommendation is that you save as much work as possible in advance by creating a complete and highly visible “Frequently Asked Questions” section. Ideally, you should encourage users to visit it before contacting the company with questions.

10. Email marketing strategy

Email is that digital marketing strategy that seems old-fashioned, but is still as effective as ever. Use it!

To use email marketing effectively, the first step is to create a database of your customers. The more information you can associate with each of them, the better. Think about things like age, place of residence, children and of course, previous purchases or products in which they have shown interest.

From this information, you can create a highly personalized message strategy, where the user perceives that the emails he receives have been written especially for him. The automation of marketing can be of great help in managing all this information efficiently.

Sales Techniques

Ask to Sell

Often the outcome of the sale is concentrated in a few minutes of conversation, so if you want to sell something we should first try to attract the attention of our party and steal his real interests and needs. In fact, when you interact with another person must first understand who you are in front, enter his world and only then can we bring our ideas and make them accept.

The only way we know the reality of another individual in such a short time is to ask him intelligent questions. Avoid then, the long monologues and opt for a conversation “active” participant in making the other party.

The best way to implement this strategy is to impose time limits. For example, impose not to speak for more than 60 seconds without making sure the other person is a participant in the conversation.
But how can you verify the participation of the potential buyer? Simple with the use of questions. ‘S use of questions in the sales process is critical, because the way in which a question arises has the ability to influence the response expressed by the customer. In fact, the question can be formulated to elicit information on ‘buyer or to rational or emotional effects arise sull’interlocutore. During the early stages of the conversation you should ask questions that show facts and general information, not to embarrass the other party, to create a rapport and dialogue, and then you can ask deeper questions that require answers more complex and engaging.
Questions can be divided into:

Open Questions

Such applications allow callers to speak freely, so thanks to them we can use to acquire information, uncover needs and motivations of ‘party.
Open questions generally have the following characteristics:

  • Can not be answered with a yes or no
  • They begin with: when, what, how, why, where.
  • Require a response
  • Promote dialogue
  • They build a rapport
Closed Questions

Closed questions have the opposite characteristics to the open questions. Closed questions unlike those just discussed limiting the dialogue because they require answers brief and concise. It best to avoid such questions only in specific cases.
Generally, closed questions are used to:

  • Obtain feedback during a dialogue
  • Obtain specific information from the client
Clarifying questions

Clarifying questions are used to verify the exact understanding of what the client says and to show the buyer to have implemented its requirements. This type of question is reformulated with different words, more clearly or more concisely, the concept expressed by the customer. Clarifying questions also allow you to follow in improving the customer rapport. A good question can be enlightening: “If I understand correctly, you mean ….”
Generally are used for clarifying questions:

  • Express the concept in your own words and get approval from the other person
  • Clarify certain definitions used in the interview
  • Clarify what you mean the other person with words like “never” or “always”
Applications for Development

Applications for development encourage the person to process what he just said or stated. Such questions are usually placed immediately after a question of clarification. In fact, after having obtained confirmation that you understand the customer needs, through the use of a new application, you can make some marginal elements to offer customers a different point of view. Generally, applications for development are used for:

  • Far develop what has been said
  • Get More Info
  • Begin to steal any customer feedback regarding our proposal
Directional Questions

Used as an alternative to applications development, applications directional damage to our conversation in the right direction. Once you have identified the needs and desires of the buyer these types of questions help us to channel the discourse in a particular direction. It ‘s important not to use the directional questions to try to manipulate or control your partner, because this kind of attitude could undermine the rapport (a situation of mutual trust) has arisen and reduce the chances of closing the sale.
Generally, directional questions are used to:

  • Move the box into a new perspective
  • Invite the other person to participate in an exchange of information
  • Remedy a closed question made earlier
Applications for Review

Requests for review require open and frank opinion.

Such questions are extremely useful because it ensures that the customer is following the speech, also asking for an opinion from the person you show interest, appreciation and respect for others’ opinions. With   these questions and reinforces the feeling you can carry on a conversation. Applications for review are generally used for:

  • The views of the customer
  • Show appreciation and respect for his ideas
  • Sharing ideas and feelings
  • Extend the dialogue
Asked who report to third parties

With this type of question refers to a situation similar to that of our potential customer. In practice, it refers to the client that his situation is similar to that of a third person with whom we worked. The introduction of a third person in our speech will bring the party to a favorable response. Although completely irrelevant in the speech dealt with, this third person will be acknowledged by our client as a “reference” for our business.
The report claims that a third party is generally used for:

  • Introducing a third person in the speech
  • Validate the reasons given by the interlocutor
  • Increasing the confidence of the interlocutor to us
  • Show face and the solutions to the problems discussed

The ‘intelligent use of questions encourages the other person to open up, to talk with you and to show the real feelings about the subject in question. Only through dialogue will have the chance to establish a rapport and build a solid business relationship with your client?

Sales Techniques

The 7 points of sale

What, who, where, what, when, how and why? These are the 7 questions that every man must stand and note sale to meet its goal of selling.
The art of selling is a very old craft, but the sales techniques are continuously updated as are thousands of variables that the market presents.

The significance of the 7 items listed above is as follows:

  1. What? The knowledge of good that’s about to be sold;
  2. Who? Means identifying the user of the asset and what are its present needs and latent;
  3. Where? Regards localization, the area where the customer is the actual or potential;
  4. How much? And the determination of the quantity of goods that can meet the needs of customers;
  5. When? Is finding the time when the needs of that client may occur;
  6. How? It is the way, the technique, the strategy with which to satisfy the customer need and thus make the sale;
  7. Why? Are the reasons, the reasons why the sale was not made? This is the question that must always be not to make the same mistake twice.