Tagged: paradigm

"Discovery", the new marketing paradigm 0

“Discovery”, the new marketing paradigm

Optimized public relations requires a new vision in which data over search intention takes precedence (Expansion) – Who has not used the web or social media search engines to find information about products or services that they need, without knowing the name of the particular brands? The data doesn’t lie: The vast majority (87%) of shoppers begin their shopping journey on digital channels, according to...