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Marketing SEO

How to Take Your Business Marketing Strategy Next-Level

Running a business is complex, requiring a great deal of flexibility. Growing your business is just as daunting, and your digital marketing strategy should be a top priority. In order for your business to thrive in a world so reliant on excellent digital marketing, your skills need to continuously evolve. Let’s explore a few important tips to boost your digital marketing capabilities.

Advance and Refine Your Skill Set

A good digital marketing strategy is critical to the growth of your business, and this includes developing both your hard skills, like analysis of the success or failure of your current strategies, and your soft skills, like creativity and innovation. Without the hard skills to determine how you are being perceived and received by customers, you will be unable to understand and act on the data you gather. Without soft skills like the ability to conceptualize and execute original content, you will find it difficult to connect on an emotional level with customers.

Change management is critical to your success. What is change management in project management and why is it important? An example of change management is a long-term project with a team of employees. While the project might get underway quickly, if you lose a critical team member, you must be able to pivot your tasks, timelines and goals to meet your deadline and still provide a quality product. Change management requires you to grasp how the change will affect the team, and communicate it effectively to your team. With good planning and communication, it should be easy to shift plans successfully. Businesses unable to deal with change management typically don’t last long in the quickly changing world of e-commerce.

Stay Up to Date on SEO

Search engine optimization, or SEO, is a great way to stay informed about what content your customers or potential customers find engaging. SEO styles and methods are designed to exist in flux, creating room for entrepreneurs to mold their content to the needs of the business, while maintaining good visibility on the internet and creating a voice for their brand. Read the highest ranking SEO articles online, take a free online course or download an app to help you track the success of your SEO strategy – and never stop learning! 

Explore the market

One of the best ways to enhance your digital marketing strategy is to stay tuned-into what is happening in your market space or vertical. Regularly perform searches for your competition or businesses you admire, and incorporate the elements of their strategy which enhance your skills and product. A thorough knowledge of the market you would like to dominate will give you the best chance of success. 

Be Aware of the Latest Trends

Don’t be afraid to take risks and try new things!  In a world where everyone has a digital marketing strategy, it’s critical to create original and compelling content to engage readers. 56% of global businesses have plans to invest heavily in content creation in the upcoming year, as statistics clearly show that 72% of companies confirm that their content marketing increases leads and customers. Look for gaps in your content creation, like a lack of videos or blog posts, and fill those gaps!  Worried about the quality of the content? The only way to learn is to try! 

Understand Analytics

Typically, some personality types gravitate toward statistics and analytics, and some toward creativity and creation. Excellent digital marketing requires a happy medium between both skills. If analytics is your jam, rock on!  If analytics is not your thing, try downloading an application that will do your analytics for you, or pull in a more experienced team member to show you the ropes. 

Enhance Content Writing Skills to Write a Compelling Message

One of the biggest marketing challenges in 2021 is creating content that generates leads. COVID forced many traditional businesses to close their physical doors and open new avenues of communication on the internet – making clear, concise and creative writing critical to their future success. Consumers are significantly more likely to choose a vendor with a well-organized and written, original and informative content, than they are to choose a business with poorly written material.

They simply want to know what they are getting, and who they are working with. Misspelled words or plagiarism indicates to customers that the quality of your work will be just as slip-shot as your marketing material. Working with a team to optimize your content before you post it will give you a broad range of varied experience, and a few sets of eyes committed to the success of your business.

Conclusion

The coolest thing about content marketing is how flexible it can be – and this is something you must embrace. If you want your business to be next-level successful, you must create a next-level successful digital marketing plan, and follow through!  Collect free or even paid resources to help you boost your digital marketing skills, and insist on your peers doing the same – and remember to be flexible!  Getting comfortable with change and ambiguity could be the difference between the success or failure of your business.

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Marketing

The Future of Retail Marketing: What to Expect

Most people now shop online. You do not have to think too far back when asked about the last item you bought on the internet. Online sales continue to grow year by year. However, there is something about the experience of real-life shopping that customers still find attractive. There are certain ways in which the brick-and-mortar experience cannot be beaten. For example, you can try out new things with no shipping delays. Also, it is a social experience that gives you instant gratification. Due to the COVID-19 crisis, the in-store shopping industry has been disrupted at a rapid rate.

Customers not only chose but were advised to stay home during the pandemic. This resulted in customers tending more towards eCommerce. Even if it was not for the pandemic, retail stores are losing pace in the US. Many of the changes the pandemic has bought are likely to stay. However, that does not mean that retail stores are going to die out. The most relevant question for both old and new retail stores is how they can best position their business for a prosperous year. Here are some expected trends for this year:

API Marketing

API means application programming interface. An API is the umbrella term for multiple applications interacting with and helping each other via data. APIs have become a vital tool for businesses in all sections. Simply put, an API ensures a most transparent and straightforward end-user experience. Businesses have sales forces, large paperwork, and so on, which can be automated with the help of APIs. It can aid advertisement-driven businesses as they can place their ads on external party apps and devices.

Multiple Payment Options

Smooth payment processing plays a key role in overall customer experience. Manual billing options and paper checks will soon become outdated. Not only that, they also put an extra burden on your system. An electric payment method can successfully streamline the cash flow experience. The trends are predicting invisible frictionless payment methods. Such software is created so that payments can be embedded into applications.

Mobile payment methods will also be a big trend in this and the coming year. Making your business’s payment method digitized is crucial. Millennials and Gen Z make up almost 40% of global consumers. They expect to provide minimal information about themselves and be able to pay digitally. They expect to pay anywhere and anytime without contact. Flexible payment options allowing you to not pay the full price of the product at the time of transaction are also expected to increase.

AI and AR

AI and AR are said to have a huge impact on retail marketing in the coming future. Most of the businesses have moved online. This implies that the online shopping experience is not a personalized one necessarily. However, users would prefer a personalized experience. AI can help with this. Similarly to how you have an in-store assistant helping you and guiding you through your shopping, an AI can serve as your online personal assistant.

The AI learns from your customers and makes them feel that they are recognized and cared for. That is why AI will become an important trend in retail. It will add a human experience to online shopping. AR or augmented reality is another great product of technology that is set to revolutionize fashion retail. Be it shoes, sunglasses, or a new dress, people would want to try them on before purchasing them. AR will make it possible for them virtually. Apart from this, AI and AR can be utilized in the shipping process workflow as well as the custom shipping labels all the way to home delivery.

Social Media

When it comes to marketing, the importance of social media cannot be emphasized enough. You can tell people about your business on various social media platforms. Influencer marketing through social media is a trend that will take on a swing. Posting about your business on Facebook, posting pictures on Instagram, and telling people about your services on Twitter can all be a part of your sales campaigns. Half of US customers use social media to ask questions about products. Any business planning to be around in the long-run is highly recommended to have a strong social media presence.

Conclusion

Online sales will continue to grow. There will be a bounce-back of retail stores after the pandemic ends. The survivors in retail will be determined by how well they can match the demands of Millenials and Gen Z. Incorporating AI and AR into your business while using social media to its fullest is the trend that almost everyone will follow.

 

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Marketing

Everything You Need to Know about Database Marketing

Using data for business purposes, especially marketing is not a new concept as large companies have had access to extensive datasheets for years. However, now that everyday people and businesses of any size can collect and use data, the practice is no longer exclusive to businesses with large budgets. There are many things a business can do with data, but one of the most popular uses is marketing. Databases can flex to be a valuable tool in many different areas.

However, most businesses will use databases for marketing, and there are multiple uses even within the subcategory of data marketing. Any size business can effectively use database marketing to great success, but there are things you need to know before you start, so ensure you know all the critical entails before you invest in new systems. Sadly, it is impossible to comprehensively list all the vital aspects you need to know about database marketing, but you can see the essential details with tips and tricks below.

What Is Database Marketing

The simplest definition for database marketing is using data within a database to inform and or create marketing materials. The database itself is just the housing or structure for the information within, and it is that information that is the genuinely critical element. The information within a business’s database should be monitored by protection software like Citrix Cloud because it is the valuable content that the marketing team will use to make better ads and bring in more sales. However, databases do not simply appear already filled with the data you need. Businesses are responsible for gathering their own data or paying outside parties for their data as individual databases are only as populated as the owners make them.

How To Fill Out A Database With Useful Data

A database is only as useful as the information within it, and you want to fill your database with high-quality information that is relevant to your future business plans. Thankfully, gathering or paying for data is easier than ever. Many customers will willingly hand over their data for free or post it online, where any business can scoop it up. Customers will give you their name and email address to sign up for a newsletter, complete an order, ask a question in customer support, and more. If a customer makes an account on your website, you get even more information.

If you are having a hard time getting enough data from your own audience, you can pay 3rd party businesses for the data they have gathered already. There is no shortage of data on the Internet, and it is all relatively easy for a business of any size to access, but you must also know what to do with extensive collections of data as raw data will not help many people understand the situation better.

How To Use A Database For Marketing

Once you have a database with the data you need for marketing efforts, it is time to put it to work. However, raw data is not helpful to many people, and you should take the time to parse your database to ensure the data your marketing team uses is accurate and relevant. Another crucial part of using a database is managing data decay so you do not work from erroneous data, which can lead to the wrong conclusions or results. You should also check for inaccuracies as humans make typos, and some fields can have the wrong format, so set up a filter system that will find oddities within your database.

Once you are confident your data is accurate, relevant, and appropriately presented, you can start to analyze the results. With a database, you can find your target audience and how that compares to your current audience. You can sort customer data based on income, family size, geographic location, education level, gender, job title, interests, purchase history, and more to find exactly what you are looking for. With access to this detailed information, your various teams can work more effectively.

Your marketing team can create copy for new personalized messages that engineers can create a system to deliver based on data selection. Even if it takes time to make new content with your database, you will find areas where you can stop wasting resources. Data may show that some of your old methods are ineffective and those resources would be better used for other projects. Data also helps your employees after a sale finishes as customer service agents can use customer information to support them better, giving your brand a more positive public reputation.

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Marketing

“Discovery”, the new marketing paradigm

Optimized public relations requires a new vision in which data over search intention takes precedence

(Expansion) – Who has not used the web or social media search engines to find information about products or services that they need, without knowing the name of the particular brands? The data doesn’t lie: The vast majority (87%) of shoppers begin their shopping journey on digital channels, according to Salesforce research. And boy did 2020 give this habit a boost!

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This trend of searching the web and doing it more precisely is giving more relevance to marketing executed with an SEO strategy (optimization techniques to rank better in searches).

marketing paradigm

In this scenario, public relations are taking an increasingly relevant role as part of integrated marketing communications; Now, in addition to creating awareness and visibility for brands, these strategies have the challenge of maximizing the capacity for discovery at the points of contact with customers and potential customers who, during their shopping trip, are looking for information according to their interests and motivations. Specific, and in the formats they like to consume.

New features for public relations

By driving greater possibilities for discovery on the web, public relations actions help to ensure that brands reach the right audience, with the right content and at the right times; triggering two-way conversations to increase brand awareness and generate engagement – involvement with the brand-.

Although achieving ‘discoverable’ brands has been, until now, a task-focused on digital marketing, especially through actions such as paid content and ads (online ads); From my perspective, the online brand discovery has become the new paradigm of integrated marketing -including public relations-, in whose function as optimized PR will be the creation of a strategy of earned media that are written, published and shared in so that maximum search engine discoverability is achieved.

These actions require credible and authentic content, offering deep insight and advice on multiple aspects of the topic to engage the reader, writing first for the reader and then for the search engines.

It does not mean that public relations are losing its essence, rather it is an optimization to adapt to the current business environment and consumer habits.

On the other hand, this online discovery function of brands becomes a kind of the cherry on the cake that crowns many of the public relations efforts that we already carry out today and that are fully linked to demonstrate the importance and the true impact of PR on business results.

Traditional RP + Digital RP: the perfect match for the engagement

Under this new role, an optimized PR strategy paves the way for brands to leverage the benefits of the traditional PR + digital PR formula (which I referred to in another Expansion article) to maximize discovery search capabilities to the length and breadth of an integral strategy (PESO marketing model) based on a multiplatform content based on SEO, which, when distributed through the different channels, helps target audiences to discover our brand in any of the contact points. Thus we arrive at the final result of the formula: traditional PR + digital PR = the perfect dumbbell to generate engagement.

Optimized PR requires a new vision in which data over search intent, SEO-optimized value content that responds to our buyer persona’s searches, and accurate distribution take precedence.

With this in mind, many of the brands may think that a public relations strategy is only for a large brand or to achieve a global online presence.

However, given the current digital landscape, where isolation is a common denominator and people use online channels to find out and buy; all businesses need a strategy that makes them be discovered in online channels, from the web search engines themselves to the social networks where their audiences are connected.

Today businesses have the challenge of ensuring that their brands are visible and found on the web, because in this lies the difference between success and failure; And when PRs perform these strategies correctly they add immense value to brand content and extend its useful life.

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Sales Strategies

5 Changes in Digital Marketing Strategy during the Coronavirus Pandemic

While no one knows what the post-coronavirus reality will look like for marketers, one thing is certain: In an environment where physical interaction is expected to be reduced for an extended period, digital channels are now more important than ever.

Learning from the country’s most severely affected by the pandemic so far, online channels will play an increasingly crucial role as more people are required to seclude themselves at home. In Italy, where the overwhelming number of cases has necessitated a complete lockdown, Internet traffic has been on the rise. During the early stages of the response to the coronavirus, Internet traffic in Italy increased by between 8% and 20%. Once the government ordered quarantines across the country in mid-March, online traffic soared 30 percent above regular levels.

DIGITAL MARKETING STRATEGY

This is where marketers can make a difference. When it comes to providing consumers with personalized, relevant and current information online, marketing technologies will play a key role. The same applies to responding with empathy to a new set of needs and constraints imposed on consumers.

Brands and companies are rushing to change their marketing strategies to meet business objectives in this new environment. To help marketers make the right decisions, we offer the following 5 Changes to the Digital Marketing Strategy during the Coronavirus pandemic:

1.      Redefine your business goals

An altered landscape requires a deep reassessment in terms of marketing strategy and overall business goals. Marketers can use their work-from-home time to reflect on their brand purpose and define a new set of messages.

Start you’re brainstorming process with questions like: What do your customers expect from you at a time like this? What do they need to hear? Can you make life easier for them by offering longer pay and return periods? Does your brand satisfy a critical need in these uncertain times?

If so, make your critical contribution the central focus of your messages. If not, will your brand need to redistribute marketing budgets and redirect consumers from physical stores to online stores? So updating your marketing plan and budget allocations is the next step. The funds needed could come, for example, from events, which 41% of US B2B marketers planned to increase in 2020 before the virus spread.

2.      Save messages for critical communications

Before sending a coronavirus-related email to your entire database, remember: you are communicating in a highly message-overloaded environment right now. Consumers are overloaded with messages from their employees, doctors, mayors, governors, and schools. They have to install new apps that allow them to work and study at home, so make sure your message counts, and use targeting to your advantage during this time.

Canceling an event, product launch, or service offering? Do you have critical information about product inventory or delivery times? A new policy to aid COVID-19 relief; Of course, a message to all affected consumers will be justified. However, silence is golden when it comes to addressing the pandemic by email right now. It is not a marketing trend or a must have, although many companies are joining.

In that sense, carry out a thorough audit to control the frequency of your regular marketing automation. How much is too much? How often do your clients want to hear from you in a time of crisis? Crossing the line can annoy customers who have to deal with massive disruptions at a rapid pace, perhaps even souring your brand reputation for life. Let them come to you, making sure that consumers can easily find answers to your questions (see 4. Reception)

3.      Use Omni channel to your advantage

Redefine your company’s goals and help identify the strengths of your brand’s Omni channel offering. All brands with physical stores are having their hands tied by the current state of mandatory government closings of their stores and have to redirect their customers’ traffic to their online stores. Even before these closures, US shopping malls were already suffering, with 40 percent of consumers avoiding them, so marketers had some time to respond.

Make sure that marketing automation – including geo-fenced triggers – no longer sends push notifications for visits to physical stores. Instead, create campaigns to reward online purchases, for example by doubling reward points on digital purchases or creating discounts and BOGO offers. Do you have the key data to identify your most loyal customers outside the network? If so, how can you specifically convert them into online customers?

While people wait at home for the situation to be resolved, a little personal recognition goes a long way. Using consumer data from profiles on your customer data platforms (CDP), offer personalized experiences across channels and devices. Although the actual shopping experience is difficult to replicate online, individualized product recommendations created with AI engines and delivered at scale or special offers will make your message stand out from the rest.

4.      Put your inbound marketing to the test

Considering the expected increase in online traffic, are you prepared for more consumers to proactively find your business? Or come indirectly through the magic of SEO and SEM? Take the guesswork out of testing all of your inbound marketing strategies – including websites, chatbots, resources, videos, how-to content, brochures, and more. For a wide range of search journeys;

Has your geographic marketing been updated to redirect localized searches to your online store instead of physical locations? Do your stories and video blogs offer answers and strategies to the current questions? And what about voice search?

Bearing in mind the above, keep in mind that it is a good time to update the frequently asked questions on your website, which also benefits your positioning in voice search, with new information regarding COVID-19 and the current one; Discontinuation of the sale in physical stores. Use data from web sessions and customer service centers (see 5. Data) to see what your consumers need specifically at this time;

5.      Analyze and measure everything

In this reality disrupted by COVID-19, new search patterns and trends will emerge almost daily. That’s why data analysis and reporting are more crucial than ever. Knowing which pages your consumers visit and what kind of searches they perform will help you fine-tune your marketing message on the fly (see 1.) and deliver relevant content that resonates.

Ask yourself questions like: Who are your most valuable offline customers and how can you push them towards online conversion? What emails and messages are creating the most engagement right now and can you create more? Do you have locally relevant information for consumers who live in a specific area? Can you identify nurses, doctors, cashiers, police, firefighters and others who keep critical services running while everyone isolates them, and maybe you want to send them a coupon or a token of gratitude?

For us at Selligent Marketing Cloud, having actionable data about consumers is key;

In times like these, it’s about harnessing that power and combining it with smart ideas for specific campaigns based on real-time data. While you’re at it, maybe it would be a good time to make sure you’re up to date when it comes to complying with CCPA, GDPR, and other data privacy regulations (you can always visit our Data Privacy and Security Center).

Outlook

The coronavirus pandemic is causing alarming levels of uncertainty and frustration for everyone. But marketers are already responding with empathy and creativity. As theaters in the United States close their doors to the public, major movie studios are making the switch from releasing current blockbusters directly to streaming platforms. Live streaming of events and concerts is also underway and new marketing and advertising models will emerge in the process.

On the bright side, we collectively face this crisis in a world that is more digitally connected than ever. Can you imagine how the COVID-19 pandemic would have developed in 1995, when the Internet was in its infancy and critical information traveled much more slowly?

Today we have the tools to understand what consumers need right now and respond with personal relevance on an unprecedented scale. This will be key, as long as consumers physically distance themselves but remain digitally connected, perhaps closer than ever.

In the coming days and weeks we will provide more useful content around the coronavirus (COVID-19) and digital marketing. Also be sure to read our explanation on how Selligent Marketing Cloud is supporting efficient digital communications amid the fallout from COVID-19.

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Marketing Sales Strategies

10 marketing strategies to launch your product

A new product launch   can be the beginning of a beautiful friendship or a total fiasco. This is a key moment that you have to pay your full attention to.

In recent years the term “growth hacking ” has become fashionable, which refers to   non-traditional digital marketing strategies to ensure accelerated growth;

10 marketing strategies to launch your product

Many start-ups use these types of resources to ensure rapid market penetration, but growth hacking can be beneficial for companies of any size and age. Therefore, today I am going to tell you 10 marketing strategies based on growth hacking to get your new product off the ground

1. Pre-launch marketing strategy: run a giveaway

For a product to quickly jump into marketing, you need to build buzz around its launch, starting weeks or even months in advance.

One of the most popular techniques to achieve this is through giveaways and pre-launch contests. Offer your product exclusively to a handful of the lucky few, in exchange for helping you spread the word about what’s coming. There are many options: photo contests, prizes for the most original idea.

Whichever you choose, try to find a system that increases virility as much as possible, for example, by making users have to share their participation on social networks. Get creative with your messages to avoid being perceived as spam and offer extra points for bringing friends.

2. SEO marketing strategy: increase your organic visibility

Or in other words, fine-tune your SEO.

Having a well-positioned website in search engines gives you a “base” of traffic to which you can communicate your new products, which makes things much easier for you than if you start from scratch every time.

For your   search engine marketing strategy to work, you need to give users information that is truly useful to them. Focus especially on optimizing these three areas:

The keywords; don’t think about what you call your product, but how a new user would search for it.

The Meta description (or the first words of the text); Users see the Meta description as the summary of your page in search engines, so it should be attractive. But beware: sometimes Google ignores it to show the first lines of the page, so make sure they are descriptive.

The first paragraphs of the text; the objective is that the user is well informed of what your product is and what it does with the least investment of reading time possible.

Web loading time: improve the loading time of your pages, so that search engines position you better.

3. Content Marketing Strategy: Create Shareable Content

Regular content creation is one of the   most solid digital marketing strategies, especially in the medium and long term.

Spend time creating a   quality blog about your business or related topics that may be of interest to consumers. The goal is to get users to share them, generating traffic to your website on a regular basis.

The Inbound Marketing methodology   is ideal for these cases. With it, you create valuable content that attracts your potential audience, to convert it to a lead and then a customer.

4. Remarketing strategy; dare yourself!

A smart marketing strategy involves recognizing that it is not just about impacting users blindly, but about guiding them step by step through the conversion funnel.

Consumers can find themselves at different times in the buying cycle, and the first time they hear about you they may not yet be ready to buy. But that’s no reason to let them pass. What you have to do is get them to leave you their data to start nurturing your relationship with them.

Similarly, don’t neglect your regular users. Keep in regular contact with them (for example, through a newsletter) and of course, don’t forget to notify them of your launch.

5. Buzz marketing strategy: get recommended

The word of mouth is still an incredibly effective system to provide a product. Users naturally talk to their contacts about the products they use and make recommendations. But you can also give the wheel a push so that word of mouth or buzz marketing starts working in your favor. How? Very simple: create an incentive system for recommendations.

Everyone likes to get free stuff, so all you have to do is offer a discount coupon or “free shipping” offer in exchange for bringing a certain number of friends. And then follow the chain!

6. Optimize the speed of your site

A trick as simple as it is effective: make sure your website works at lightning speed.

There is nothing that makes users more desperate than a web page that takes centuries to load. On the contrary, a fast and fluid website improves the user experience and the perception of the brand.

There are many things you can do to improve the loading times of your website, so be sure to consult an expert. In the meantime, a quick tip: make your images quality enough to be seen clearly on a desktop computer, but no more.

7. Influencer and blogger marketing strategy

Influencers are the new kings of digital marketing strategies. As experts in a subject or sector, they usually have a loyal audience that is willing to follow their recommendations, which you can exploit in your favor to publicize the new product.

To get bloggers and influencers talking about your brand, the most common strategies are hosting events and sending free samples. But keep in mind that you can’t “buy” their opinion, as they owe it to their audience to be honest about what they think. To avoid disasters, do a good job of   preliminary research to select the bloggers that interest you the most.

8. Take care of customer service

In recent years, users have become accustomed to receiving responses from brands 24 hours a day, 7 days a week. Therefore, you have to be available online to help them.

Customer service is probably one of the areas where good staffing is most important. Your company ambassadors must be patient, have empathy and be decisive in order to offer the customer experience that your brand deserves.

9. Prepare the FAQ before launching the product

When you launch a new product on the market, users often have a lot of questions about how it works. The more innovative it is, the more explanations you will have to give. Therefore, my recommendation is that you save as much work as possible in advance by creating a complete and highly visible “Frequently Asked Questions” section. Ideally, you should encourage users to visit it before contacting the company with questions.

10. Email marketing strategy

Email is that digital marketing strategy that seems old-fashioned, but is still as effective as ever. Use it!

To use email marketing effectively, the first step is to create a database of your customers. The more information you can associate with each of them, the better. Think about things like age, place of residence, children and of course, previous purchases or products in which they have shown interest.

From this information, you can create a highly personalized message strategy, where the user perceives that the emails he receives have been written especially for him. The automation of marketing can be of great help in managing all this information efficiently.

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Marketing

Marketing Strategies

Marketing strategies to negotiate with the big boys.

Here are some simple tips for sellers who aim high and dealing with large customers. For some of these 10 points can be granted, but I assure you that they are not at all and even today, too often, sellers are improvised, in which the major negotiations, pointing only to the sale of the completely uninterested customers’ needs.

1. Let the deal go ahead. Very few major talks end after one meeting or one phone call. Decide in advance what action you want taken and alternatives to offer to clients to ensure that the negotiations continue.

2. The traditional sales strategies do not work. It’s a big mistake to think of selling to using old marketing strategies such as: wills prefer red or green. Perhaps your sale will end without results. In addition, you risk that if the customer has a bad day you’re rushing out of his office.

3. Few or no questions. The large and small sales often revolve around problems and needs of the buyer. You will need several questions to understand what the customer needs, analyze them and provide appropriate solutions. Prepare in advance the possible question we ask your customer.

4. Put your finger in the wound. Learn as much as possible about the client’s problems trying to find out what the consequences are and have been resolved. To do this, ask questions order to focus attention on time, on production, sales, quality, or gain that is being lost because of the way in which the client is working today.

5. Let your customer to buy and limit yourself to ask questions that include a solution, let me explain to the customer how your product or service can help meet their needs. For example: What are the benefits to your business if you could reduce the cost of this 10%?

6. Do you offer benefits, not features? Be characteristic only when the customer tells you clearly that there are rules to follow or characteristics that the product should have. Remember; let the customer to make the sale.

7. Make sure that the people you talk to become your representatives. The most important sales involve more people, and sales are made at times when “important people” are not present. Through questions we must try to pick who the company is able to influence the choices and what are their needs. These are the individuals to introduce our products (who decides) the ideal solution for the company.

8. Present properly. The correct way to present something is to be told by the customer all its frustrations and needs and then decides how to resolve this situation. If you follow these two steps, is sufficient to show how your product or service solves the problem for a closed almost automatic.

9. Do not close immediately. When we reached the conclusion instead of closing the sale, use three steps: a) Make sure you meet the main needs of the customer. b) Provide a summary of the solutions offered. c) Close the sale or schedule a meeting with someone who has decision-making power.

10. Practice. Sharpen your skills and your new marketing strategies to small clients. Do you practice in negotiations with major customers that are waiting to find your weaknesses and do not want to deal with beginners. When you are ready, confident and certain you can deal with them.