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Marketing SEO

How to Take Your Business Marketing Strategy Next-Level

Running a business is complex, requiring a great deal of flexibility. Growing your business is just as daunting, and your digital marketing strategy should be a top priority. In order for your business to thrive in a world so reliant on excellent digital marketing, your skills need to continuously evolve. Let’s explore a few important tips to boost your digital marketing capabilities.

Advance and Refine Your Skill Set

A good digital marketing strategy is critical to the growth of your business, and this includes developing both your hard skills, like analysis of the success or failure of your current strategies, and your soft skills, like creativity and innovation. Without the hard skills to determine how you are being perceived and received by customers, you will be unable to understand and act on the data you gather. Without soft skills like the ability to conceptualize and execute original content, you will find it difficult to connect on an emotional level with customers.

Change management is critical to your success. What is change management in project management and why is it important? An example of change management is a long-term project with a team of employees. While the project might get underway quickly, if you lose a critical team member, you must be able to pivot your tasks, timelines and goals to meet your deadline and still provide a quality product. Change management requires you to grasp how the change will affect the team, and communicate it effectively to your team. With good planning and communication, it should be easy to shift plans successfully. Businesses unable to deal with change management typically don’t last long in the quickly changing world of e-commerce.

Stay Up to Date on SEO

Search engine optimization, or SEO, is a great way to stay informed about what content your customers or potential customers find engaging. SEO styles and methods are designed to exist in flux, creating room for entrepreneurs to mold their content to the needs of the business, while maintaining good visibility on the internet and creating a voice for their brand. Read the highest ranking SEO articles online, take a free online course or download an app to help you track the success of your SEO strategy – and never stop learning! 

Explore the market

One of the best ways to enhance your digital marketing strategy is to stay tuned-into what is happening in your market space or vertical. Regularly perform searches for your competition or businesses you admire, and incorporate the elements of their strategy which enhance your skills and product. A thorough knowledge of the market you would like to dominate will give you the best chance of success. 

Be Aware of the Latest Trends

Don’t be afraid to take risks and try new things!  In a world where everyone has a digital marketing strategy, it’s critical to create original and compelling content to engage readers. 56% of global businesses have plans to invest heavily in content creation in the upcoming year, as statistics clearly show that 72% of companies confirm that their content marketing increases leads and customers. Look for gaps in your content creation, like a lack of videos or blog posts, and fill those gaps!  Worried about the quality of the content? The only way to learn is to try! 

Understand Analytics

Typically, some personality types gravitate toward statistics and analytics, and some toward creativity and creation. Excellent digital marketing requires a happy medium between both skills. If analytics is your jam, rock on!  If analytics is not your thing, try downloading an application that will do your analytics for you, or pull in a more experienced team member to show you the ropes. 

Enhance Content Writing Skills to Write a Compelling Message

One of the biggest marketing challenges in 2021 is creating content that generates leads. COVID forced many traditional businesses to close their physical doors and open new avenues of communication on the internet – making clear, concise and creative writing critical to their future success. Consumers are significantly more likely to choose a vendor with a well-organized and written, original and informative content, than they are to choose a business with poorly written material.

They simply want to know what they are getting, and who they are working with. Misspelled words or plagiarism indicates to customers that the quality of your work will be just as slip-shot as your marketing material. Working with a team to optimize your content before you post it will give you a broad range of varied experience, and a few sets of eyes committed to the success of your business.

Conclusion

The coolest thing about content marketing is how flexible it can be – and this is something you must embrace. If you want your business to be next-level successful, you must create a next-level successful digital marketing plan, and follow through!  Collect free or even paid resources to help you boost your digital marketing skills, and insist on your peers doing the same – and remember to be flexible!  Getting comfortable with change and ambiguity could be the difference between the success or failure of your business.

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Branding Business

Safety Ways To Protect Your Brand Data

Businesses have started using more and more data in recent years. This is a direct result of technology making its way into the hands of everyday businesses rather than just the largest companies. Now that a business of any size can collect data, you better understand what to do with the data after you have gathered it. It is not a good idea to store all your collected data in only one database on a single server.

There is more to protecting your hard-fought business data than having space on a database server. Business owners who are not tech-savvy may face additional challenges they never predicted when they started using data. Let other teams worry about how to best use your data while you spend some time putting together a plan to keep your data safe. It is impossible to make your data entirely secure forever, still there are ways to protect it. Here is how:

Software And Program Protections

There are many fronts on which you need to defend your data, and software is one such area. There are people out there who enjoy wreaking havoc on business servers and messing with data. To keep any unwanted breachers out, you need strong protections that will stop inappropriate remote access. Sometimes the same program that collects data for you will monitor your databases, like the PI system. Alternatively, you can set up your own network of protections.

If you do not have a protection and monitoring program already and cannot build one yourself, it is worth calling a security expert. They will assist you as this is an area where good enough will not work in the long-run. Your protection software should also include an access system where anyone who accesses the data is logged with unique passwords. So, if something goes wrong, you can see who the last person was to access the point.

Best Storage Practices

Data may not look like much, but once you start collecting it, it can create an incredible amount of digital information. Storage space can get expensive and tricky to maintain, but you can alleviate some of that worry by only storing the data you actually need. It may be tempting to hold onto every bit of data you have gathered over the years, but some of that data is useless. Not only does extra data fill up your stage, but if your database is breached, your customers will be the ones who pay for your data hoarding. Do not put your customers at risk over data you are not using anyway.

Physical Database

Maintain your physical database. Your data does not exist in the air as it is tied to a physical computer. That physical computer may be stuffed in the corner of the office, but it still needs attention and protection. If you have a physical access point for your database, it must be protected with a locked door and a unique password system. You do not want just anyone walking up to that pc and plugging in a simple USB drive that can ruin your entire system. Just because you trust your employees and visitors does not mean that security precautions are pointless.

Check Hardware

Computers can work for years on end, but they still need maintenance. Dust and hair will choke cooling fans over time, and you will need to open up the system to clean it out. If your computer overheats, it may shut down to protect itself from thermal damage. You will have to fix the issue or face potential damages. If you are not storing your data in the cloud or in a different system, you must also take care of your storage devices.

Spinning hard drives are still the common choice for mass storage. Do not be mistaken by drives designed to work in less than ideal conditions, those can fail after a few years as well. When a drive fails, you may lose data depending on how you have your storage set up. For a mass storage setup, get drives with the most extensive storage space you can find. Leave it in UNRAID with backup drive resiliencies to rebuild your data if one drive fails.

Back Up Everything You Care About

Most people never think about the day where everything goes wrong, and therefore, do not make plans to ensure that day never comes. Backing up your data is not fun or exciting, but you will be happy to have a separate copy if something happens to your primary data stash. You can pay for an off-site copy server that will automatically store a copy of anything on your central server. However, it is also possible to create a backup system in-house. There are massive external storage drives that you can stack together to create a brick of backup storage.

Categories
Business

Benefits of teleworking for the environment

Telecommuting has become an everyday activity after the arrival of the COVID-19 in 2020. Although previously many companies promoted it, today it is the most common form of work. However, the benefits it brings to the environment have been much discussed, which is why today we want to point them out.

Does teleworking benefit the environment?

The answer to this question is yes. As you will read below, the benefits of teleworking for the environment are numerous and, above all, very relevant for nature. Join us to get to know them in detail

 teleworking

Reduces CO 2 emissions

The emissions of carbon dioxide (CO 2) are one of the main culprits of destroying the ozone layer. These emissions are generated mainly from cars’ use; therefore, reducing their use, thanks to teleworking, has helped considerably reduce these polluting gases.

Less use of paper

Paper in the office sometimes becomes indispensable for making deliveries or simply jotting down notes in meetings. With teleworking, its use has been reduced to a great extent, which generates a decrease in energy used in its production.

Reduce energy use

Achieving energy savings in the office can be difficult, depending on the type of equipment used. Typically these workspaces are equipped with multiple computers or laptops (depending on the number of employees), light bulbs, printers, photocopiers and, above all, air conditioning systems whose energy consumption is high.

Fortunately, teleworking has managed to reduce the use of electricity in these spaces, taking into account that offices consume twice and much energy as homes.

Less use of plastic

If you were one of the people who used to buy packaged food to take to work and eat or snack as soon as possible, its reduction might have been noticeable since you have teleworked.

The fight against the use of plastic is still being practised and, if from home we can help reduce it, let’s tries to maintain our habits to replace plastic with other less polluting materials. The planet will appreciate it!

Decrease environmental pollution

Environmental pollution occurs in large cities due to the use of cars and many passersby’s routine on the main streets and avenues. With teleworking, the reduction of this type of pollution has benefited.

The pollution of the soil, of the air and noise pollution or noise, mainly has declined since more companies adopted the measures telecommuting for their employees to the onset of the global pandemic.

Delays climate change

Finally, due to the benefits of telework mentioned in the previous points, it is believed that this form of work may delay the effects of climate change. Therefore, its advantages positively affect not only the present but also the future of the environment.

Benefits for the worker

As you can see, the benefits of teleworking to the environment are relevant for the planet. However, not only nature is the primary beneficiary of this modality, so are the workers who now enjoy:

Comfort for the worker.

. The balance between work and personal life.

. Stress reduction

Saving money (by not having to use the car or public transport to get around);

. Higher productivity;

Regarding this last benefit of teleworking, the report “The future of work after COVID-19”, carried out by the consultancy Robert Walters, shows that workers are more productive working from home.

According to the report, 47% of professionals acknowledge having achieved better results since working under this modality. Therefore, it is an aspect that also benefits companies and the success of operating day activities.

Telework responsibly!

Suppose you are also teleworking from home, the corner bar or your children’s favourite park. In that case, it is essential that you consider different aspects to telework responsibly and, thus, continue helping the planet with the above benefits. How can you do it? Very easy:

. Use efficient computers to carry out your day-to-day tasks. Take into account the consumption of the desktop or laptop computer and notify your company immediately in case of identifying problems.

. If you use a laptop, do not keep the equipment connected to electricity throughout your workday. Please take advantage of its battery and carry out the necessary changes to continue working.

. Select a workplace with enough natural lighting, preferably near windows, so that you get the most out of the daylight.

Eat healthy snacks and drink plenty of water.

After finishing work, disconnect and take the time to take a walk in the outside world.

In short, teleworking is an activity that, although not everyone is used to doing it, is becoming more and more common, which is why we must adapt to new trends and take advantage of its endless benefits.

If you telecommute, tell us about your experience in the comments and don’t forget to share this article with your colleagues. From our workspaces, we can help the environment.