The social media landscape has continued to prosper post-pandemic. With 4.6 billion users worldwide, social media platforms are quickly becoming the place to be to communicate and consume.
Digital engagement has risen altogether as a result of Covid-19’s digital shift. Popular platforms such as TikTok and Instagram gained 490 million users in 2020 alone and that number constitutes to multiply as we step into 2022.
(Image Source: Hootsuite)
The question is, could the success of social media be a vital selling strategy for keen marketers in 2022?
As consumers continue to engage with new social trends, opinion leading influencers and paid social ads, sales experts are using these popular platforms to their advantage in an attempt to boost e-commerce engagement in a competitive landscape that continues to challenge small businesses.
Let’s have a closer look at the benefits of using socials to sell in 2022 and why your sales team needs to adopt a strong social selling strategy if they want to see post-pandemic success.
What Is Social Selling?
Social selling does what it says on the tin. Using a brand’s social platforms to connect with consumers and potential prospects is the key aim of this strategy. Instead of more traditional selling techniques such as cold calling and the use of creative copy, social selling aims to generate a genuine line of communication between the consumer and the brand that tends to be more conversational.
Whether this is through content creation, the use of immersive VR tools or simply social listening to gather insights on customer trends, using social media based selling techniques opens up a door to a billion engagement possibilities.
Social selling is vital when building B2C relationships in a digital environment. Slotting elements of conversational marketing and social listening into your social media strategy allows a customer to feel heard and a brand to feel confident when replicating demographic trends.
Dont just take our word for it though, stats show that business leaders who utilise a social selling space are 45% more likely to generate successful sales leads and engagement opportunities than brands that are not active across social media.
In fact, a whopping 78% of business leaders that use at least one form of social selling technique are likely to completely outsell their offline competitors.
Could It Be The Key In 2022?
Utilising social media within your business strategy in 2022 is the key to success amongst a new influx of e-commerce competitors.
In a landscape where a large majority of e-commerce consumers fall into the Millenial/Gen Z category, business leaders need to remain digitally savvy if they want to keep their consumer retention rates high.
Studies show that brands that communicate with their consumers on a regular basis are twice as likely to see positive prospect results. Using social channels to enhance that communication is a low cost, simple sales tactic that could significantly improve your ROI.
A Post-Covid Social Selling Boom
In a post-Covid digital space, social selling has soared in response to an increase in e-commerce based competitors and a call for high streets to close.
In fact, in the last half of 2020, a quarter of American shoppers claimed that they made at least one purchase through social media, after either clicking on an ad or engaging with branded or influencer based content.
(Image Source: Statista)
3 Reasons Why A Social Selling Strategy Is The Key To Success
There are a number of reasons why social selling is being named the selling strategy of the future. From improving consumer relationships to predicting demographic trends ahead of time, utilising the power and popularity of highly engaged channels such as Tiktok is proving to be vital if startups want to stay in the market.
Here are three reasons why you should improve your social selling strategy today:
You Create A Real Connection With Your Consumers
Social selling is all about creating conversational opportunities with your consumers. In an environment where your audience is already engaging in content driven conversations, it is easy for your brand to organically slide into an active discussion and build new relationships with potential prospects.
Better still, when engaging with a demographic using social platforms, you can target your approach and reach out to audiences that are already talking about your brand or consumer niche, rendering your outcome much more responsive.
You Blend In With Consumer Content
Utilising popular platforms such as TikTok with over 1 billion active users, it is easy to create original, on-trend content that can blend into your demographic’s conversation, while subtly promoting your products and services.
The key here is to start researching the trending topics within your niche. Use analytic tools to gather insight into social media best practices, so your content creation matches the style of your audience. The more organic your interactions appear, the more likely you’ll see increased audience interaction.
You Can Predict The Next Trend
One of the most important benefits of adopting a social selling strategy is your ability to predict oncoming social trends. The more time you spend within the social media realm, the quicker you’ll see viral trends cropping up amongst your demographic. Using a combination of social listening and competitor monitoring, smart sellers can jump onto viral content trends before they rise up in virality making the branded content more likely to slot itself within the mainstream and gain increased audience engagement.