Many brands are in a rush to change their marketing strategy. They’ve learned the lessons the COVID-19 pandemic has taught the business world about the importance of having flexibility in your marketing capabilities. They’ve also realised that putting together a marketing strategy and a website capable of supporting all the activities they planned to try to gain lost ground can’t be done by themselves alone.
They need the help of an SEO agency to ensure their website is, and continues to be, ready to meet the challenges of this bold new step into the digital marketing world. But when they start looking around, they realise they don’t really know what an SEO agency does in the first place. So how are they supposed to know which one is the best at their job?
Of course, you could go on reputation alone in making your decision, and many companies often do. But in order to make your own contribution to the process and understand what it entails, we’ll give you a brief overview of how SEO and digital marketing activities act symbiotically to raise a brand’s product and services awareness, increase its conversion rate and raise its website ranking.
Most digital marketing companies offer both marketing and SEO services. They have to interact so often; it simply doesn’t make much sense to treat them as two separate businesses. The SEO team provides a stable platform (your website) to use as the ultimate destination for all the marketing activities and ads placed by the digital marketing team.
This means that the SEO team are generally some of the first people to take a look through your website and improve its function to the point that it’s robust enough to handle the activities planned by the digital marketing team.
They’ll start by doing an SEO audit of your website that will highlight all the flaws and errors of your site. They’ll fix any broken links that might’ve been frustrating prior visitors and ensure that the site is easy to navigate. They’ll also improve the site’s loading speed, so users don’t become discouraged from visiting.
The SEO team will also be the ones that improve the site’s content and introduce keywords to improve your site’s Google rankings.
Mechanics of Digital Marketing
The SEO team are the mechanics of digital marketing in preparing your site for the digital marketing activities to come. It may seem like this is a lot of effort to go through for what may be just a few enquiries, but a quality digital marketing agency will often have several ad and marketing campaigns operating at the same time over Google Ads and many social media platforms. Having an ecommerce platform on your site is also something that needs careful preparation.
What starts out small, can grow quickly and be a saving grace for your brand’s awareness and profitability both regionally and internationally.
Learn more about the role of SEO in providing your brand with a comprehensive digital marketing platform by contacting Primal, Bangkok’s award-winning digital marketing agency.