Category: Marketing

How are event production companies using interactive technology to optimise attendee participation in events?

As an organiser or event manager, you are sure to find new ways to innovate and achieve the greatest impact on the public.

The surprise factor and an impeccable execution are essential. So that everything goes perfectly, we cannot skimp on resources and should always consult the best audiovisual consulting professionals, to ensure the best possible event outcomes.

The behaviour of the public during an event is an indicator of how the event is progressing. Are they interacting? Are they committed and participating? Is the audiovisual content attractive?

Attraction is one of the main objectives and, for this, there are techniques and recommendations that can help us connect with the attendees. Would you like to know how interactive event technology helps you increase participation, entertain and get the feedback you are looking for from the those attending your event?

How to take advantage of interactive technology in your event?

Mobile apps that encourage participation

If we communicate through messaging applications, play games on mobile and spend the day connected, why not use these channels to also give more life to your event?

Develop an ad hoc application that encourages the participation of attendees during the course of the event. You can invite them to vote, spread comments on the networks, upload photos, invite other users, play among themselves and overcome challenges … the field of applications is infinite, and you can develop as many options as you can imagine.

The result is both the possibility of collecting big data (contacts, preferences, profiles, etc.) and the viralisation of your brand.

Stands that promote public action

At the stands, everything is not selling or offering commercial presentations. Use interactive content that entertains and promotes users’ perception of your brand.

Why not propose activities on your stand taking advantage of the capabilities of audiovisual technology? Some examples could be touch screens to facilitate the consultation of content or the use of immersive glasses for virtual product experiences.

An important aspect to keep in mind is to create a more relaxed, simple and friendly exhibition environment that invites the public to stay for a few moments. With this, they will be in our corporate universe and we can easily open the window of a sale.

Sweepstakes and promotions

Include tablets or an interactive totem as support in strategic points so that the public at the event leaves its data and participates in raffles. This is another way to significantly increase your database and get valuable information that you can then exploit with big data tools that will help you define patterns of behaviour, profiles, etc., and based on these establish improvements and address your clients in a more accurate way.

Social networks

It is impossible not to mention the power of social networks to increase the engagement of our event. Take the opportunity to create a hashtag that brings together the entire conversation and enhances the media relevance of the event. Even consider integrating into big screens activities that generate posts about the event in social networks.

Expert event production companies can help you achieve optimal results at your next event, with the creation of audiovisual content and infrastructure and they will be able to advise you to how to apply the best interactive technology in your event.

It is no secret that nearly overnight, social media has revolutionized online marketing. Platforms like Facebook, Twitter, and even YouTube have given telemarketers and B2B marketing agencies new tools and a global reach to connect with new customers. Social media marketing is filled with challenges, however, and in the digital marketing world, nothing stays the same for long. Despite the shifts and changes in how social media is used as a marketing tool, there exists a foundational approach to engage with customers. This article will address three cornerstones of social media marketing – timeless strategies that produce results for social media marketing efforts.

Social Media Marketing: Timeless Strategies for Success

With the ever-changing nature of social media, how can marketing professionals stay abreast of these changes, delivering impactful campaigns for their clients? The answer lies in time-honored strategies, which should be familiar to those in the marketing industry. These cross-platform strategies help to ensure that marketers and their clients are getting the most from social media promotion, helping to connect with new audiences on a global scale.

First, it is critical for marketers to develop a strategic plan with all the specifics needed to maximize the campaign and its budgetary limits. Typically, a talented social media marketing firm will develop a 12-month action plan, addressing goals, sources of information, and milestones to achieve. Aspects to consider in the long range plan include:

• Identifying target audiences (local, regional, national, or global), including demographic details like age, income level, etc.
• Messages to convey to the target audience on a regular basis, such as weekly product announcements or special offers done on a monthly timeframe.
• Identifying the tools or apps needed to deliver messages to the target audience.
• Setting goals and developing the steps needed to achieve those goals.
• Creating an integration method where traditional marketing and social media promotion work hand-in-hand in the campaign.

It is important to remember that there are no overnight solutions when it comes to social media marketing. And, it is critical that marketers convey that message to their clients. It is useful to think of these marketing efforts as a long-term plan of brand building, where immediate effects may not be apparent but the long-range payoff is worth the effort.

The next timeless strategy is in the visual nature of the campaign. This strategy holds true for any marketing endeavor, whether that is print, video, television, or digital. In short, this strategy is one of design: attracting customer attention with eye-catching layouts. Marketers will convey their clients’ messages best by producing attractive designs that introduce the company and its products or services in a professional manner.

Finally, it is important to develop engagement with potential new customers, and the time-honored method for this aspect is to produce engaging content. Say, for example, a company has a new product they’ve developed. Marketers will want to share information on the benefits and features of this new product, helping site visitors in making purchasing decisions. Content needs to be well-written, informative, and interesting – all of which work to engage viewers while answering questions they may have about the company and its product line.

Social media marketing is a complex field, and there are many variables at play in the industry. Rushing to create a marketing presence on social media platforms rarely makes a long-term impact in customer engagement, but by adhering to these time-honored strategies, marketers and their clients can get the most out of these innovative platforms.

Are you launching a new product but have yet to come up with its packaging design? Packaging design is instrumental in the success of a product and not something that you want to leave until the very end of the process. When it comes to packaging design of course you want it to be different, bold and unique, however, there are a few basic rules that we would recommend for almost everyone. Below, you can check out our top three packaging design tips that will help to make your product a success!

Think About Shelf Impact

One of the great things about hiring an experienced packaging design company such as pactivate.com to create your packaging is that they will not only be able to produce your vision, but they will also know where to advise you on what makes great packaging design from a shoppers perspective. While in the office you may think your product looks fantastic, looking at it in this setting is very different to then seeing it on a supermarket shelf surrounded by other similar products. When you flip this around and think of it from the consumers point of view rather than just simply your own, this can help to influence the design greatly. As a consumer, you are never seeing a product alone for the first time and as all products are normally laid out across shelves, it takes real stand out packing to grab their attention. Distinctive products will always garner more attention and this is known in the industry as ‘shelf impact.’

With shelf impact, graphics designers may test and explore a few different designs to see which one attracts the most attention. This can be a real eye-opener, as the design that you originally thought looked the best could simply blend into the crowd amongst the other products.

Think About Expansion

When creating a product and its packaging design, it is easy to become so wrapped up in this one thing that you forget about other long-term goals. For many within food and drink manufacturing, this will be introducing new and exciting products further down the line. When creating your packaging design, it is important to keep this in mind as your concept should allow for an easy introduction of new products to that line. This is the easiest way to ensure that your future products will slide into the rest of your branding and won’t create confusion on the shelves for customers!

Is It Practical?

Packaging design is not only about what is on the label, it is also about the shape, functionality and the size of the product. This element of packaging design can often be overlooked by novices to the industry as they will normally stick to the status quo and follow the crowd. However, this is a fantastic opportunity to get creative and think of new ways in which you can make your product easier to use and store.

Online shopping has revolutionized the market. Local columbus website design is working fine here. If you’re one of the millions who prefer to shop in the comfort of your home instead of braving the crowds at the mall, you’re not alone. In short, e-commerce has changed the way we buy and sell, so we want you to be part of this phenomenon.

What makes an online store successful? Gaining the trust of your customers! Great shopping eCommerce create a virtual shopping experience that leaves customers feeling very confident and satisfied. Because shopping online do not have the instant gratification of buying dating in hand, customers are really making a leap of faith when buying from an online store. Read on to learn how you can create the right to generate an online shopping experience that receives applause stage.

Designing your online store

There are several ways that you can earn the trust of your online buyers. Like a boutique store makes every effort to create a unique environment, you can give your virtual store your own unique look. Start by finding a template ecommerce that captures the feel of your store. Once you already have the look you want, upload your products and start selling! The function eCommerce and comes equipped with basic necessities such as shopping carts, inventory management and easy payment options. All those may be edited, the main idea is that you can further customize your online store.

If you’re already selling your products on ecommerce platforms like drupal, opencart, Zen Cart, you can expand the scope of online business by connecting and customizing those stores on your website. These three popular online sales platforms have applications available on the App Market that sync seamlessly into your own website, and also feature a unique design. Add them today! Making your business online and make more sales you need a good optimized website.

Few industries have felt so pressured to jump on the bandwagon of online sales as is the music industry and entertainment. Gone are the days when the crowds formed outside record stores with tents and sleeping bags for the release of a new album. Nowadays music lovers are more likely to go to iTunes to get your dose of entertainment there.

This game-changing industry has meant that any artist, who seeks to take advantage of his office, has to be prepared to sell their art in digital form. With this in mind, the App Market has carefully chosen for the sale of songs, videos and even eBooks something simple.

Services for sale online

If your business relies on your skills, one of the smartest ways to cover your costs and keep your calendar no date’s available forms is to offer the possibility to book sessions for your service so online. Whether you run a yoga class or if you are providing musical services for weddings, you can save mishaps programming by adding an app for booking appointments for your site. Tools such as reservation application BookFresh’s Appointment synchronize directly with your calendar to keep track of all your slots. In addition, easy online payment options ensure a greater commitment from your client, ie, less cancellations and better time management for everyone.

Since the arrival of the internet, business as usual in Toronto has been turned on its head, and those companies that refused to follow the online boom have seen incredible losses. When you want to envision a long and successful future for your company, you can’t rely on outdated, traditional marketing methods. You have to enlist the help of a professional digital marketing consulting firm to embrace the future and improve your presence online.

A sound digital marketing strategy yields proven profits for any business, whether you’re based in Toronto or abroad. The size of your company and the degree of competition you face is no matter. If you fashion a successful online brand through a thoughtful digital marketing campaign, your company will impress customers. By turning to the expertise of a marketing consultant, you get help branding your company in Toronto and ensure that you properly transform your brand to reflect industry trends in the city and across the globe.

Digital marketing is a unique opportunity for consumers and executives to share ideas in a profound way. A presence on social media websites will ensure that you can quickly respond to customer complaints, questions, and concerns. Your customers can reciprocate your attentive care by liking your content and sharing with their online community. Personalized email marketing is also another effective way that can enhance your customers’ experience, increasing your brand’s exposure and encouraging customer interaction. Your company can also engage in video marketing, creating fun and engaging videos that your customers can watch and share online. A recent report suggests that this is becoming a very popular trend within the Canadian market.

Whatever you choose, you digital marketing consultant will tailor your campaign based on the reliable statistics they have collected. Your consultant has access to state-of-the-art tools to determine your key demographics, ensuring that they create a brand that resonates with your current and future customers. They’ll determine what isn’t working for your brand and what will to increase your company’s presence online.

As more and more people go online and use their computers to find and purchase the services they need, you can’t ignore the power of the internet. Nor can you let your online presence dwindle, hoping that print ads and walking traffic will earn you profits. You need to spark an engaging brand that has the potential to go viral to reach as many people as possible, increasing your customer base. When you hire the professional services of a digital marketing consulting firm, you will guarantee a successful future online.