Categories
Branding Business

Safety Ways To Protect Your Brand Data

Businesses have started using more and more data in recent years. This is a direct result of technology making its way into the hands of everyday businesses rather than just the largest companies. Now that a business of any size can collect data, you better understand what to do with the data after you have gathered it. It is not a good idea to store all your collected data in only one database on a single server.

There is more to protecting your hard-fought business data than having space on a database server. Business owners who are not tech-savvy may face additional challenges they never predicted when they started using data. Let other teams worry about how to best use your data while you spend some time putting together a plan to keep your data safe. It is impossible to make your data entirely secure forever, still there are ways to protect it. Here is how:

Software And Program Protections

There are many fronts on which you need to defend your data, and software is one such area. There are people out there who enjoy wreaking havoc on business servers and messing with data. To keep any unwanted breachers out, you need strong protections that will stop inappropriate remote access. Sometimes the same program that collects data for you will monitor your databases, like the PI system. Alternatively, you can set up your own network of protections.

If you do not have a protection and monitoring program already and cannot build one yourself, it is worth calling a security expert. They will assist you as this is an area where good enough will not work in the long-run. Your protection software should also include an access system where anyone who accesses the data is logged with unique passwords. So, if something goes wrong, you can see who the last person was to access the point.

Best Storage Practices

Data may not look like much, but once you start collecting it, it can create an incredible amount of digital information. Storage space can get expensive and tricky to maintain, but you can alleviate some of that worry by only storing the data you actually need. It may be tempting to hold onto every bit of data you have gathered over the years, but some of that data is useless. Not only does extra data fill up your stage, but if your database is breached, your customers will be the ones who pay for your data hoarding. Do not put your customers at risk over data you are not using anyway.

Physical Database

Maintain your physical database. Your data does not exist in the air as it is tied to a physical computer. That physical computer may be stuffed in the corner of the office, but it still needs attention and protection. If you have a physical access point for your database, it must be protected with a locked door and a unique password system. You do not want just anyone walking up to that pc and plugging in a simple USB drive that can ruin your entire system. Just because you trust your employees and visitors does not mean that security precautions are pointless.

Check Hardware

Computers can work for years on end, but they still need maintenance. Dust and hair will choke cooling fans over time, and you will need to open up the system to clean it out. If your computer overheats, it may shut down to protect itself from thermal damage. You will have to fix the issue or face potential damages. If you are not storing your data in the cloud or in a different system, you must also take care of your storage devices.

Spinning hard drives are still the common choice for mass storage. Do not be mistaken by drives designed to work in less than ideal conditions, those can fail after a few years as well. When a drive fails, you may lose data depending on how you have your storage set up. For a mass storage setup, get drives with the most extensive storage space you can find. Leave it in UNRAID with backup drive resiliencies to rebuild your data if one drive fails.

Back Up Everything You Care About

Most people never think about the day where everything goes wrong, and therefore, do not make plans to ensure that day never comes. Backing up your data is not fun or exciting, but you will be happy to have a separate copy if something happens to your primary data stash. You can pay for an off-site copy server that will automatically store a copy of anything on your central server. However, it is also possible to create a backup system in-house. There are massive external storage drives that you can stack together to create a brick of backup storage.

Categories
Branding

11 Ways To Do Branding For Ecommerce Business

According to Seth Godin “A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

The audience interacts with your brand and brand’s reputation when they decide to make a purchase. Throughout this article, we will learn tremendous ways of branding for the eCommerce business so let’s start.

  1. Create A Brand Logo & Name

A logo is a graphic mark, sign, symbol, or stylized name used to identify a company, group, product, or brand. It may take the form of an abstract or symbolic design, or it may exist as a stylized form of the company’s name. Through an influential logo, a company’s brand can leave a lifetime impression on customers.

Various things need to consider while creating a brand logo and name. 

  • Select the finest platform
  • The logo should be inspirational
  • Text font size should be decent
  • The objective of the brand should be familiar
  • Size and color of the logo matters
  • Uniqueness of logo
  • Design logo after considering competitor’s logo

There are numerous platform available for creating logo like 

  • Designmantic
  • Online Logo Maker
  • LogoMakr
  • Squarespace
  • Logo Maker
  • Design Hill
  • Zillion Designs
  • Shopify
  1. Create A Brand Slogan

A brand slogan is the publicity tagline that carries the brand’s essence in the straight way possible. In short, the brand slogan is expected to hold the vibe of the brand. Brand slogan carries core values, personality, and positioning of a brand.

The main objective to make a slogan is to affect the buyer’s purchase decision and sell the company’s product and services to various shoppers. Some examples of popular brand slogans are

  • McDonald’s – “I’m Lovin’ It”
  • Red Bull – “It Gives You Wings!”
  • Google – “Don’t Be Evil”
  • Apple – “Think Different”
  • Kit Kat – “Have a Break, Have a Kit Kat”

Tips to consider before creating a brand slogan, have a look 

  • Pair your slogan with a powerful logo
  • Take sufficient time
  • Keep it simple that instantly resonate with the audience
  • Make slogan even more memorable by adding humor
  • rhythm and rhyme should be present
  1. Identify Your Brand’s Target Audience

The growth of any business depends on the target audience. It’s very necessary to identify the target audience for a better understanding of the wants and needs of the right audience. Various facts get clear when online site sellers Identify their Target Audience are given below.

  • Who is the right audience for their business?
  • Which services and products are required by the target audience?
  • Which content is relevant to target viewers?
  • How to Answers the inquiries of target viewers?
  1. Leverage Social Media Platforms

Social media platforms such as Facebook, Twitter, LinkedIn, Instagram provide a suitable platform for advertisement. With social media, online stores can offer information about their company products and services to a large number of audiences. There will be higher chances of involvement with more audiences when they are active on social sites.

There are various benefits of advertising on social media that are given below. 

  • Brand awareness will be increased on a wide level
  • The conversion rate will be increased
  • Assist in targeting the audience
  • Customer outreach will be enhanced
  1. Create an Application for Your eCommerce store

More people are using mobile phones to search for products and purchase. The mobile application also becomes significant for the growth of eCommerce stores. Dependency on mobile phones is increasing day by day from entertainment to Shopping.

Significance of mobile app for an eCommerce store

  • Audience activity will be enhanced
  • More personalized user experience
  • Cart abandonment rate will decrease
  • SEO will improve resulting in higher visibility
  1. Outline the Key Benefits of Your Brand

It is essential to outline the key benefits of the brand and make it widespread as every other brand has some positive points in their brand. eye-catchy logo, tagline, and do social media posting to outline the brand’s quality and benefits. It is necessary to showcase your brand differently from competitors.

Significance of outlining the key benefits of brand

  • Customer recognition
  • Customer loyalty
  • Ease in distinguishing the brand
  • Brand equity
  1. Enhance Email Marketing

Email marketing helps in attracting customers regarding the brand. Email marketing is suitable for large as well as small and medium-sized businesses. Past shopping behavior is considered while selecting target customers for email marketing.  As per the reports, the number of active email users is expected to increase by 4.2 billion by the end of 2022.

Benefits of email marketing 

  • Wide audience outreach with an increase in revenue
  • Ease in including offers and rewards to customers
  • Cost-effective
  • Measuring the result is an easy task
  1. Make A Content Strategy

Content marketing is the most efficient way to provide a better identity to the brand. Through content, customer loyalty is easy to gain towards the brand. Content Is required at each time whenever posting on social media, sending emails to your customer, providing offers/discounts/rewards. Content marketing content includes white papers, eBooks, videos, infographics, blog posts, product demos, or case studies.

Significance of content strategy are

  • Customer engagement will increase
  • Customer loyalty will be enhanced
  • Conversion will go upward
  • Brand awareness
  1. By Improving Customer Service

For to increase customer experience there is a need to put the focus on customer service. Come rain or shine good customer service will attract customers to come back again and again to your store.

Tips to consider for improved customer service

  • Customer engagement
  • Feedback is necessary to ask
  • Understanding the requirement of shopper
  • Effective communication is required to have
  • Train the staff members for customer dealings.

 

  1. By Sharing The Story of Your Company

Customers feel more attached to the brand when they know about the story of your company. Customers should know about the past failures of the company and how your company achieved the present profitable position of the company.

Informing people and other marketers about the struggle will make them inspire towards the company’s work.

 

  1. By Refining Your Marketing Strategies

Nothing remains constant with changing trends and technology marketing strategy should be changed accordingly. There is a constant need to find new strategies and up-gradation in marketing strategies.

 

Wrapping up 

“Brand is just a perception, and perception will match reality over time.” – Elon Musk.

It does not happen overnight; it requires years of hard work to make a normal brand a popular brand. For branding an e-commerce website these tips will be extremely beneficial. In the initial phase, more investment is required but once you have established your brand name you can make more revenue for your brand.