Customers today are distracted; the need to capture their attention and hold it is acute. There is a saying that describes the role of Marketing as being to “get all the ducks in a row”, and it’s Sales’ job to “shoot them.” Of course, we don’t want to shoot customers – quite the opposite –
A bar can benefit from an array of promotions. Whether you want to increase foot traffic, profits, or customer loyalty, there are many ways to promote your establishment. These include social media, blogs, influencers, and even a dog-friendly evening. Social media Social media is a wonderful tool to promote your bar and attract new customers.
Whether you’re crafting a winning CV, building an unmissable business card, or designing an attention-grabbing presentation, today’s hyper-competitive landscape means that it’s essential to pull out all the stops in order to get noticed. Whilst the creation of graphically alluring materials to support your individual or business needs and to market your personal or company’s
The social media landscape has continued to prosper post-pandemic. With 4.6 billion users worldwide, social media platforms are quickly becoming the place to be to communicate and consume. Digital engagement has risen altogether as a result of Covid-19’s digital shift. Popular platforms such as TikTok and Instagram gained 490 million users in 2020 alone and
Marketing segmentation in a business is vital as it allows the business owner to provide products and services to the right target market at the right time. It is an effective tool that any entrepreneur would benefit from as it offers a marketing edge. Determine Market Opportunities Market segmentation allows a business owner to identify
Many brands are in a rush to change their marketing strategy. They’ve learned the lessons the COVID-19 pandemic has taught the business world about the importance of having flexibility in your marketing capabilities. They’ve also realised that putting together a marketing strategy and a website capable of supporting all the activities they planned to try
Technology is a huge part of human lives all over the world. In the span of just a few decades mobile phone ownership increased dramatically and now a majority of adults are mobile phone users. This widespread prevalence of technology makes online marketing absolutely necessary in many parts of the world. This article will examine
Running a business is complex, requiring a great deal of flexibility. Growing your business is just as daunting, and your digital marketing strategy should be a top priority. In order for your business to thrive in a world so reliant on excellent digital marketing, your skills need to continuously evolve. Let’s explore a few important
Most people now shop online. You do not have to think too far back when asked about the last item you bought on the internet. Online sales continue to grow year by year. However, there is something about the experience of real-life shopping that customers still find attractive. There are certain ways in which the
When it comes to designing, minimalism always wins, whether it’s on a website or elsewhere. No one is ever appealed to cluttered pages with lines full of content. A classic and sleek design pleasures the eye and ultimately compels the user to dig a little more. People usually believe that adding elements equate to adding
