Categories
Marketing

Three Packaging Design Tips to Make Your Product A Success

Are you launching a new product but have yet to come up with its packaging design? Packaging design is instrumental in the success of a product and not something that you want to leave until the very end of the process. When it comes to packaging design of course you want it to be different, bold and unique, however, there are a few basic rules that we would recommend for almost everyone. Below, you can check out our top three packaging design tips that will help to make your product a success!

Think About Shelf Impact

One of the great things about hiring an experienced packaging design company such as pactivate.com to create your packaging is that they will not only be able to produce your vision, but they will also know where to advise you on what makes great packaging design from a shoppers perspective. While in the office you may think your product looks fantastic, looking at it in this setting is very different to then seeing it on a supermarket shelf surrounded by other similar products. When you flip this around and think of it from the consumers point of view rather than just simply your own, this can help to influence the design greatly. As a consumer, you are never seeing a product alone for the first time and as all products are normally laid out across shelves, it takes real stand out packing to grab their attention. Distinctive products will always garner more attention and this is known in the industry as ‘shelf impact.’

With shelf impact, graphics designers may test and explore a few different designs to see which one attracts the most attention. This can be a real eye-opener, as the design that you originally thought looked the best could simply blend into the crowd amongst the other products.

Think About Expansion

When creating a product and its packaging design, it is easy to become so wrapped up in this one thing that you forget about other long-term goals. For many within food and drink manufacturing, this will be introducing new and exciting products further down the line. When creating your packaging design, it is important to keep this in mind as your concept should allow for an easy introduction of new products to that line. This is the easiest way to ensure that your future products will slide into the rest of your branding and won’t create confusion on the shelves for customers!

Is It Practical?

Packaging design is not only about what is on the label, it is also about the shape, functionality and the size of the product. This element of packaging design can often be overlooked by novices to the industry as they will normally stick to the status quo and follow the crowd. However, this is a fantastic opportunity to get creative and think of new ways in which you can make your product easier to use and store.

Categories
Business

Get the Growth | How to grow your business online

I’ll cut to the chase. I have created this short piece on growing your business online because I want to help you to find the same sort of success in business that I have been lucky enough to experience. I own two businesses and have been around long enough to remember a time when marketing didn’t equate to online, and to when you didn’t have a device in your pocket capable of calling someone by video on the other side of the world.

That’s not to say that I long for a different time – far from it! I am so excited about the digital age that we live in and love seeing all of the innovation that has come from the internet. One of the key ways in which being online has impacted on my business has been the ability for my company to grow and to ‘go global.’ For the longest time, I was constrained by the fact that I had to have all of my staff working in the office with me, and was limited by the fact that I had to have everyone in the same city as well…

Well let me tell you something. As soon as I discovered remote working waaaaay back in the early days of the internet, I jumped on it like a fox on a trampoline. Now, I am based in Hong Kong, and I simply hire one of Servcorp’s virtual offices for when I need to have client meetings. The rest of the time I enjoy the freedom, flexibility and variation of being able to work from Kuala Lumpur, Hong Kong, Thailand and Malaysia. My team have the same freedom. It’s exciting, to say the least.

I want to share my success with fellow entrepreneurs in the hopes that it helps you to grow a successful business. In order to get the results you want, you have to get the people excited online. If you’re just throwing content out there and aren’t actively engaging with your audience you won’t get an idea of what they respond to.

So let’s take a look at how to grow your business online.

Engagement

Reach out to people who are influencers in your field of work and see if you can’t get them to feature your company or brand. Along with engaging with people by asking questions, your users are going to be asking questions which you can respond to with helpful answers. This works in a couple of ways – chief among them being that you build your personality and tone of voice when you respond to people. Showing your company’s personality with thoughtful answers will go a long way towards getting people’s approval and respect. Make sure you respond to any engagement pretty promptly. If your audience can see that you’re on to things they’ll dig it.

Hold a contest

Contests are awesome for lots of reasons. They get people excited about your brand because people love free stuff, basically. Give back to your audience and get them excited about your brand and it builds their excitement about your product or brand. Be clear about what you’re communicating in your competition or product giveaway so that your intention is clear. Are you after more followers on your social media? Be clear about it. Are you after more exposure? Make it obvious. Your followers will appreciate the honesty. If you’re conducting a survey, be frank about what you want to know. People want to know that their opinion matters, and a great way to reward people is to make their voices heard. Retweet, regram and generally share the awesome stuff worth sharing.

Get them with some emotional content

It’s ok to publish the occasional bit of emotionally driven content. This is a really easy way to demonstrate the personality of your brand while sharing something that you truly care about. Don’t just hitch your wagon to a trend – make sure if you do post something emotional it needs to be genuine. Being real is the most important thing.

So behind all of this, you need to make sure that you are being consistent with your messaging and your tone of voice. That’s the way to your audience and your key to growing your business online.

Categories
SEO

Benefits of Local SEO

A CHANGING MARKETPLACE

The advertising landscape has entirely flipped with the rise of the internet and personalized marketing, and many businesses are focusing their marketing dollars on digital advertising. This system of digital advertising is often based on Search Engine Optimization. This process of doing seo work is intended to increase the online presence of a business, leading to increased sales and revenue. However, on a world-wide scale, it is nearly impossible to compete in this landscape. Large firms with international presence and bigger budgets are able to throw piles of money into their seo campaigns. In light of this, many firms are moving into local search engine advertising, in order to increased their competitive advantage. Instead of competing with thousands of firms worldwide, a firm might only compete with dozens of local competitors.

THE ADVANTAGES OF SEO ADVERTISING FOR LOCAL BUSINESSES

While things are looking a bit fierce in the international sphere, there are still local spaces where seo optimization can generate real returns. This guide to local SEO outlines some key points to consider in your online advertising efforts. There are several advantages to using a local SEO campaign to help boost your business. Keywords can increase your local search ranking. For instance “Volkswagon repair Sydney” is a better keyword choice than “car repair” as it will generate traffic that is more targeted to your region and target market.

KEY WORDS AND EXPERIMENTATION

There are many variations of keywords that a firm might want to test. In order to do this, a firm will need to select a variety of different options, and track which words and content are the most effective at increasing web traffic. Search terms that are region-specific or related to your target customer will improve your odds of be highly ranked in search engine results. Banner advertisements and other forms of targeted marketing will also improve by use of experimentation and testing. Facebook ads can be purchased relatively cheaply, allowing an entrepreneur to field test different images, ad copy, and incentives and be able to improve their ads using this data.

SOCIAL MEDIA AND ADVERTISING

Modern firms will do better in the online marketplace if they can attract web traffic through quality content and social media outreach. Customers are interested in the “wisdom of the crowd” and websites like Yelp demonstrate our interest in collective ratings. If a firm is able to get customers to share or tweet about their product, this can be an incredibly effective marketing strategy. Consumers are weary of standard advertising copy, and are much more likely to take a recommendation from a “friend” rather than an ad. Social media contests and give-aways are other strategies of increasing brand awareness and buzz. Newsletters may seem old-fashioned in the age of facebook and snapchat; however, they remain an excellent option of connecting with devoted fans of a brand. Fashion retailers could try sending a lookbook or editorial, for example.In turn, this builds desire for their products, helping them achieve higher sales.

STAYING AHEAD OF THE CURVE

The marketplace has seen incredible change in the past twenty years, with the advent of internet marketing, perhaps at the expense of traditional advertising outlets. With that in mind, firms must readily accept these changes and any that might come to the market in the near future. Mobile browsing and purchasing is at an all-time high, and is exceedingly popular in the developing world. Social media trends are no longer separate from corporate performance, and brands must embrace their presence in the digital space. Search engine optimization efforts will help brands stay afloat, and the use of experimentation will ensure that these advertising efforts remain effective.

Categories
Finance

Get A Lower Energy Bill With These Money-Saving Tips And Tricks

At some point, many homeowners look at their monthly energy bill and find that it has soared through the roof. When this time comes for you, it’s important to modify your behavior so that you’re not wasting energy and paying high bills unnecessarily. To get started in the process of bringing your energy bill down, utilize some or all of these money-saving tips and tricks:

1. Have an automatic thermostat installed so that your AC can be shut off once the temperature reaches a certain point.

2. Open your windows during the summer to get air that will keep you cool. This strategy will enable you to use your AC less frequently.

3. Get in the habit of turning the AC off when you’re not using it. This includes during your day to day trips out of the house as well as vacations or business trips.

4. Use your ceiling fans as much as possible. They cost much less than ACs.

5. Use overhangs and awnings to ensure that the sun is kept out of your windows during the summer months. You can then remove the awnings to let in the sunlight during the winter.

6. Upgrade the windows on your property. Select windows with insulated spaces and argon gas fills.

7. Allow your staff members to wear comfortable clothing during the summer months. Business suits keep people too warm and can increase your need to use the AC in the business setting.

8. Seal leaks located around your electrical outlets, windows, and doors. This step is important because your home’s heat can escape through some or all of these cracks. When you seal the leaks correctly, you can bring your heating bill down by up to 20%.

9. During the fall, get your vent systems checked and have your chimney cleaned. Also ensure that your pipes indicate no signs of damage or rust. Make sure that they are properly connected, too.

10. Find a company that offers reasonable energy rates. Compare Texas Energy Providers can help you realize this objective by providing you with information regarding the different rates charged by several energy companies in your area.

Summing It All Up

When it’s time for you to start saving money as a homeowner, one of the first things you should consider is whether you’re wasting any energy. By utilizing the energy-saving tips you see here, you can bring your energy bill down and start using your money in more productive ways.

Categories
Business

Personal Qualities Of A Business Partner

While most people consider being independent and self-sufficient to be important personal qualities that a small business entrepreneur should have, in today’s volatile economic environment, it is not possible for an entrepreneur to a lone warrior and expect to succeed.  This is a common misconception that most entrepreneurs of small and medium business enterprises make while conducting the affairs of their businesses. In today’s global economy, it is not possible for a single entrepreneur to cater to all the needs of his target audience in the market and still stand apart from his/her competitors. It is imperative for entrepreneurs of small and medium scale businesses to enter into strategic partnership agreements or strategic alliances to enhance their competitive edge in the market.

Anura Perera, a renowned expert on strategic business partnerships and the secrets to their success explains most individual entrepreneurs and corporate enterprise refuse to talk to their competitors let alone enter into strategic partnerships with them. Many of these entrepreneurs and corporate enterprises even refuse to associate themselves with same social networking and business class groups as their competitors. This is an indication of weakness and fear that these entrepreneurs and corporate enterprises are not secure with their own proposition. For a competent entrepreneur or corporate enterprise, running into his/ her or its own competitors should not cause such an entrepreneur or corporate enterprise to become anxious. An entrepreneur of a small business enterprise operating and catering to the meets of a local market will have to face stiff competition from larger corporate players and may even find it difficult to stay afloat.

It is imperative such entrepreneurs to look at the bigger picture and enter into strategic partnership agreements with such corporate players. Such entrepreneurs need consider them as allies rather than enemies to gain the competitive edge in the today’s market environment. In the long-run such an entrepreneur can gain by leveraging with such corporate competitors. However, it is important for such entrepreneurs to do some research on their prospecting corporate partner before entering into any legal binding agreements. The strategic business partnership needs to be mutually beneficial for both parties to be effective. Moreover, such a strategic business partnership needs to have the approval of all the stakeholders whose interests the partnership agreement is likely to effect to avoid any possible future conflicts. Even the entrepreneur should not ignore the interests and power of the community his/her business enterprise caters to while entering into a strategic business partnership with a corporate enterprise.

Anura Perera emphasizes that corporate enterprises that create the fastest growth are aware that strategic business partnerships with promising and ambitious small business entrepreneurs is best way to get ahead of the competition in the market. Moreover, for entrepreneurs of small and medium business enterprises need confronting their fears and taking the initiative for enter into strategic business partnerships with such corporate enterprises in order to survive and strive in today’s market economy. Such strategic business partnerships can have mutual benefits for the corporate enterprises, small business entrepreneurs and their stakeholders to the arrangement.

Categories
Business

4 Tips for Designing the Perfect Brochure

Have you been given the task of creating a company brochure, or the brochure to launch a product or promotion? You may be wondering exactly where to start on this task – how do you create a brochure that really stands out, which is noticed for all the right reasons? What’s the difference between a good brochure and a great brochure? Read our tips for creating a professional brochure that works to meet your needs and helps you build your company and meet your marketing goals.

1. Know Your Purpose

Before you go about approaching printing companies, understand what exactly you want to achieve from your brochure project. Why do you need a brochure? What aim will it meet, and what will it achieve? What do you want to say? It is helpful to condense your message into a form which will be easy to portray in a brochure, which is a limited amount of space. You need to be concise, which is why it is helpful to have a clear idea of how you want this brochure to work for you.

2. Know Your Fonts

When it comes to brochure printing, you are not going to need more than a few fonts, for the heading, the body copy, and the subheadings. You do not want to make things too complicated with an overuse of different fonts. Also, consider keeping the brochure in line with the rest of your corporate identity and use the fonts that are already used in your business so that your brochure matches the rest of your marketing collateral.

3. Create Your Copy

Good brochure design is not all about setting images in line with the perfect fonts. Your copy needs to be smart and compelling. You need brochure copy that truly sells your product so it is a good idea to think about what you want to say before you start thinking about layout or paper. Your words often will dictate the design of the brochure. Create your headlines and your copy first so that you can work around these.

4. Think About Your Market

One of the most important things to consider when you are designing a brochure is your market. Who are you writing to? Who do you want to talk to, to inform? Think about what they want and need and make sure that your brochure design and content reflects this and helps answer their needs. Design for the person and not for your boss, or for yourself. When you create marketing material that really does make a difference to a person’s life, you know that you have created the right thing.

Categories
Marketing

Tips to Sell More and Better your Online Store

Online shopping has revolutionized the market. Local columbus website design is working fine here. If you’re one of the millions who prefer to shop in the comfort of your home instead of braving the crowds at the mall, you’re not alone. In short, e-commerce has changed the way we buy and sell, so we want you to be part of this phenomenon.

What makes an online store successful? Gaining the trust of your customers! Great shopping eCommerce create a virtual shopping experience that leaves customers feeling very confident and satisfied. Because shopping online do not have the instant gratification of buying dating in hand, customers are really making a leap of faith when buying from an online store. Read on to learn how you can create the right to generate an online shopping experience that receives applause stage.

Designing your online store

There are several ways that you can earn the trust of your online buyers. Like a boutique store makes every effort to create a unique environment, you can give your virtual store your own unique look. Start by finding a template ecommerce that captures the feel of your store. Once you already have the look you want, upload your products and start selling! The function eCommerce and comes equipped with basic necessities such as shopping carts, inventory management and easy payment options. All those may be edited, the main idea is that you can further customize your online store.

If you’re already selling your products on ecommerce platforms like drupal, opencart, Zen Cart, you can expand the scope of online business by connecting and customizing those stores on your website. These three popular online sales platforms have applications available on the App Market that sync seamlessly into your own website, and also feature a unique design. Add them today! Making your business online and make more sales you need a good optimized website.

Few industries have felt so pressured to jump on the bandwagon of online sales as is the music industry and entertainment. Gone are the days when the crowds formed outside record stores with tents and sleeping bags for the release of a new album. Nowadays music lovers are more likely to go to iTunes to get your dose of entertainment there.

This game-changing industry has meant that any artist, who seeks to take advantage of his office, has to be prepared to sell their art in digital form. With this in mind, the App Market has carefully chosen for the sale of songs, videos and even eBooks something simple.

Services for sale online

If your business relies on your skills, one of the smartest ways to cover your costs and keep your calendar no date’s available forms is to offer the possibility to book sessions for your service so online. Whether you run a yoga class or if you are providing musical services for weddings, you can save mishaps programming by adding an app for booking appointments for your site. Tools such as reservation application BookFresh’s Appointment synchronize directly with your calendar to keep track of all your slots. In addition, easy online payment options ensure a greater commitment from your client, ie, less cancellations and better time management for everyone.

Categories
Sales Profession

6 Ways to Increase Efficiency at the Office

Are you drowning in paperwork? Do you constantly miss deadlines or forget appointments? Here are just six ways to reduce your mistakes, improve your performance and increase your overall productivity at the office.

1. Organize Your Desk

Stop wasting all that time rummaging around for paperclips. If you keep your desk tidy and organized, you’ll know where everything is when you need it, and you’ll also get a psychological boost by the orderly nature of your possessions.

2. Hang a Bulletin Board

Bulletin boards will keep you from forgetting important names and dates. You can buy the old-fashioned kind if you’re just looking for a reminder wall, or you can invest in something like WizardWall for added brainstorming and note-taking features. Shop today  for results tomorrow!

3. Take More Coffee Breaks

It may sound counterproductive, but taking breaks from work can often help you work better when you finally return to your desk. This is because you aren’t stressing or slogging through your tasks; you’re coming to them fresh, alert and with new perspectives every time.

4. Go Paperless

If your inbox/outbox looks like a war zone, it may be worth your while to go paperless. Not only will you save money in things like folders, printers and other paper supplies, but you’ll also have better storing and prioritizing options through a digitized system than a real-world one.

5. Stop Procrastinating

Yes, it’s easier said than done, but it’s also less difficult than your mind makes it out to be. Here’s a simple solution for procrastinating: if it can be done in less than five minutes, do it right away. Don’t put off simple tasks that will accumulate. Just do them.

6. Open the Windows

This is a neat psychological trick that will work wonders for your entire team. Natural sunlight is shown to boost cognitive processes much more than artificial bulbs, so the next time you’re in a creative nut, throw open the blinds.

These are just a few ways to boost performance and employee engagement at work. There are many more, but these should be enough to inspire new ideas of your own. Good luck!

Categories
Marketing

Digital Marketing Will Turn Web Hits Into Return Customers

Since the arrival of the internet, business as usual in Toronto has been turned on its head, and those companies that refused to follow the online boom have seen incredible losses. When you want to envision a long and successful future for your company, you can’t rely on outdated, traditional marketing methods. You have to enlist the help of a professional digital marketing consulting firm to embrace the future and improve your presence online.

A sound digital marketing strategy yields proven profits for any business, whether you’re based in Toronto or abroad. The size of your company and the degree of competition you face is no matter. If you fashion a successful online brand through a thoughtful digital marketing campaign, your company will impress customers. By turning to the expertise of a marketing consultant, you get help branding your company in Toronto and ensure that you properly transform your brand to reflect industry trends in the city and across the globe.

Digital marketing is a unique opportunity for consumers and executives to share ideas in a profound way. A presence on social media websites will ensure that you can quickly respond to customer complaints, questions, and concerns. Your customers can reciprocate your attentive care by liking your content and sharing with their online community. Personalized email marketing is also another effective way that can enhance your customers’ experience, increasing your brand’s exposure and encouraging customer interaction. Your company can also engage in video marketing, creating fun and engaging videos that your customers can watch and share online. A recent report suggests that this is becoming a very popular trend within the Canadian market.

Whatever you choose, you digital marketing consultant will tailor your campaign based on the reliable statistics they have collected. Your consultant has access to state-of-the-art tools to determine your key demographics, ensuring that they create a brand that resonates with your current and future customers. They’ll determine what isn’t working for your brand and what will to increase your company’s presence online.

As more and more people go online and use their computers to find and purchase the services they need, you can’t ignore the power of the internet. Nor can you let your online presence dwindle, hoping that print ads and walking traffic will earn you profits. You need to spark an engaging brand that has the potential to go viral to reach as many people as possible, increasing your customer base. When you hire the professional services of a digital marketing consulting firm, you will guarantee a successful future online.

Categories
Marketing Sales Profession

How to turn the tables in 3 easy steps

There are times where you have a bad day. It could be worse. What to do when bad news does not stop in and are having a rough patch?

Things do not always go as planned. Plans are nothing more than worthless when the worst scenarios are met and even meet with contingencies. It is normal to have a bad day. It’s bad when you’re having a bad run and they keep llegarte bad news.

What is happening? Is it bad luck? Are you attracting all evil? When we are in a situation like the best is to hide behind self-pity. The trouble is that things do not get better but so are usually made worse. How to get out of this vicious circle? How to flip the tortilla?

1. Psych bad luck does not exist: they have put together a series of events that have not played in your favor. This is life! Although I am from a news story announcing the end of the world will not let me sink is. As the poem says, “I am the master of my fate.”

2. Situation Analysis: What the f *** is going wrong? We must analyze the situation coolly. Why sales have been fallen Store? Why are so many complaints coming from customers? Why my boss is is being so heavy this week? You have to collect all available information. When more detailed for better conclusions. It will help you turn around to increase the sales.

3. Move the ass like there’s no tomorrow: a slump is like a ship that has a hole. That is you get wet feet is a much more obvious than a current problem that you have not detected signal. After identifying possible sources of the accumulation of “bad luck” you have to get going to fix it.

The 3 points are not a miracle fix ready for a rough patch. The message of this post is do not just stand.You have to move your ass to move. Anyone can get suddenly an accumulation of bad news. Statistically this sooner or later you’ll happen at some point in your life. It has nothing to do with fate or bad luck but to pure mathematics. Set aside your emotions and use your head out of the mud. Yours has a solution if you put in motion when possible.

Photo right: http://www.fotolia.com/