Categories
Finance

Tips for Finding Real Estate Investor Leads

Highly successful real estate investors all have one thing in common: they have a seemingly never-ending supply of leads. They know where to go to identify great deals and how to get them closed quickly. But real estate investor lead generation isn’t always easy, especially when you’re first starting out. These tips will help you find the best leads for property investment.

Team Up With a Real Estate Agent

Having a real estate agent on your team helps you find leads in several ways. First, real estate agents have access to the MLS, which allows them to quickly scan available properties for those that meet your criteria. They will alert you when a property comes up on the MLS that looks like it might be a good fit for you. With the right real estate agent, you’ll get notified of these properties quickly so you can act just as fast.

Additionally, real estate agents know the local market better than anyone. They can give you the inside scoop on properties that are about to go on the market and even identify off-market leads. While you can do all this work yourself, by partnering with a real estate agent, you won’t have to because they’ll do a lot of the legwork for you.

Direct Mail Still Works

Some people believe direct mail marketing is dead or at least on its way out, but it’s not true, especially for real estate investors. Sending postcards or letters to a large number of homeowners asking if they have thought about selling their house can be an extremely effective way to identify off-market leads. You might have to send several mailings to these homeowners, but your name will be in their mind when they do decide to sell.

Be Social

Growing your social media audience is an excellent way to generate real estate investor leads. Eventually, you’ll be able to reach a large number of people with a single post and if that post gets shared, you’ll increase your following organically. Try being a regular source of real estate information by providing useful blogs, links to research, and tips for buying and selling real estate. Capture leads by offering insider advice in exchange for subscribers’ contact information.

You can also buy social media ads that target your desired audience as well, which is an effective way to reach even more people. Nearly all social media platforms have tools that allow you to identify your ideal customer and get your ad in front of those people. Start out with Facebook or LinkedIn, because they have some of the best tools, and expand from there.

Partner With a Lead Generation Company

There are many lead generation companies out there that can find qualified leads for you, but you want to make sure the company you partner with is an expert in real estate investing. You also want to select a company that can tailor your leads to your exact needs and audience. Otherwise, you’ll be casting a huge net and not keeping very many of what you catch. You’d rather cast a small net that’s full of good leads.

Conclusion

Lead generation is a critical phase of marketing for real estate investors. You don’t want those leads to dry up when you’re ready to make your next investment. Try these tips to ensure you always have new leads in your back pocket that you can quickly turn into deals.

Categories
Sales Strategies

The Different Uses of Conversation Intelligence

When you think about what you do every day, you may wonder, “Is Conversation Intelligence the answer to my problems?” But how do you use this new technology? And where do you find the best application? Here are some examples. Customer service, sales, marketing, and coaching are just a few. You may even be surprised to learn that you already use conversational intelligence in some settings. So please keep reading to discover more about its different uses.

Customer service

Conversation intelligence helps businesses get valuable insights from their customers’ interactions. These interactions are a rich source of information that companies can use to improve their offerings. Without conversational intelligence, scouring through all customer interactions would take countless hours. Further, storing this data in a single location is a complex task. Even sending these insights back to the customer would seem impossible. Fortunately, there is a better way. Conversational intelligence tools can help businesses find and use consumer insights in their customer service efforts.

Sales

Conversation Intelligence is a powerful tool for sales management, as it helps managers monitor their reps’ performance and determine what needs improvement. For example, rather than listening to their 30-60 minute sales calls, sales managers can view their entire teams’ performance recordings and use them to coach reps. By analyzing these recordings, sales managers can improve the effectiveness of their coaching efforts and boost their sales team’s productivity.

Marketing

Conversational intelligence, also known as conversation analytics, gathers data from customer conversations. It analyzes topics, sentiment, and other data to help businesses improve their service offerings. They can also speed up data entry and pass the information on to different stakeholders. For example, those who manage customer care teams or businesses that make sales calls can benefit from conversation intelligence, as it helps them understand which prospects are most likely to become customers. Moreover, it helps companies determine which marketing strategies are most effective and profitable.

Coaching

The results could be devastating when a sales representative makes a mistake during a conversation. That’s where coaching with conversation intelligence comes in handy. Rather than relying on gut instinct, coaching sessions can be tailored to an individual’s strengths and weaknesses. To achieve this, coaches can use artificial intelligence, which automates the process and makes intelligent suggestions based on data. Using this tool, sales reps can develop a coaching session that targets their specific skills and behaviors. And if the session ends, they can follow it with enablement content.

Predictive analysis

Conversation intelligence is a powerful way to predict what a customer will do next. Converseon’s solutions harness artificial intelligence to provide predictive analysis based on conversational data. They monitor and measure brand reputation and assess the impact of upcoming actions. In addition, these solutions monitor customer preferences and future needs. They incorporate an Assess and Diagnose module that analyzes customer feedback and sentiment data to help you make the most informed decision for your business.

Knowledge

Conversation intelligence is used to extract insights from conversations in real-time. It filters out sensitive information, distinguishes between personal details and business knowledge, and surfaces that information in real-time. Conversation data can help you improve your business by providing actionable information. The benefits of conversational intelligence are numerous. If you’d like to maximize the efficiency of your business communication, conversation intelligence is an ideal choice. Know more about the different uses of conversation intelligence.

Search

In sales, conversation intelligence is a valuable tool for identifying winning conversations and trends. It can help sales reps improve their skills and increase productivity by identifying the talking patterns of customers. Using conversation intelligence in this way can also help sales teams develop better alignment with marketing. Sales leaders can use conversation intelligence to improve their performance by automating the monitoring of customer conversations.

Categories
Branding

Ensuring You Stand out From The Crowd: The Importance of Graphic Design in Business Branding

Whether you’re crafting a winning CV, building an unmissable business card, or designing an attention-grabbing presentation, today’s hyper-competitive landscape means that it’s essential to pull out all the stops in order to get noticed.

Whilst the creation of graphically alluring materials to support your individual or business needs and to market your personal or company’s brand on a larger scale can be an arduous task, it’s possible to reap the benefits in terms of increased exposure and engagement.

optimizing content

(Image: PixTeller)

As we can see above, a recent survey conducted by Software Advice and Adobe found that the use of images or photos are regarded as ‘very important’ by almost half of the respondents – with only a handful of those surveyed holding the belief that such graphics weren’t important at all.

For individuals looking to incorporate graphics into their CVs or business cards, or for small businesses that are aiming to improve engagement through the distribution of brochures, product mockups, flyers, certificates, or invitation cards, it can be an extremely time-consuming task that may not always end in success.

Thankfully, websites like Powered Template excel in offering users a selection of free and premium quality graphic templates that can be easily downloaded and used for a range of business needs.

Tapping into the Benefits of Powered Templates

There’s no shortage of inspiration when it comes to the pre-designed graphics offered by Powered Template. In fact, there are more than 40,000 options throughout the website’s comprehensive menu of graphic templates.

The beauty of Powered Template’s menu, which updates in real-time based on a wide variety of different filters and categories, is that users are able to rate each design that they use – helping other browsers to understand which samples have the best designs and usability.

As users filter their selections, we can see that the results update in real-time. Furthermore, the selections are listed in order of popularity – meaning that users are treated to the best performing results first.

We can also see the number of times that a template has been downloaded – indicating just how often other individuals have chosen a specific design.

The results on show in the image above also tells us that many templates are created to suit a specific theme, with many of those showcased relating to eco-friendliness. Although these themes act as a solid guide, they don’t have to be strictly adhered to, because all templates can be fully edited as and where required.

Let’s take a deeper look at one of the results that has gained a high user rating. This template relates to home remodelling and interior design. As we can see from the attributed tags on the page, the creator of the template has linked their work to the fields of architecture, design, civil engineering, construction, and home remodelling.

Immediately, we can see some key information linked to the template. For instance, Powered Template makes it clear just what platforms the template can be compatible with – helping users to know quickly whether the file formats are suitable before they choose to download. With the likes of various Adobe and Microsoft Office suites being compatible with the file, our option is highly functional.

Furthermore, we can see that the template has gained an average rating of 4.5 stars from 52 reviews, whilst the file has been downloaded some 58 times since being created in 2012. In this case, we can immediately assume that the file is likely to be relatively scarce, meaning that you’re unlikely to stumble upon many similar materials elsewhere. The content is actually entirely free to download, meaning that individuals or businesses can access and modify the template without having to pay. However, all free downloads from Powered Template requires attribution within the content, which means that the company must be referenced in a visible space.

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other stories

The Data Breach Definition – What is it?

A data breach definition fails to protect your data’s confidentiality, integrity, and availability. This could be due to a deliberate act, human error, or accidents. It’s possible a data breach results from a hacking attack or cyberattack. What should you do? How can you protect your data? This article will provide you with answers.

It is a breach of confidentiality, availability, or integrity.

What is a Data Breach? A breach of confidentiality, availability, or integrity occurs when personal data is accessed or disclosed by an unauthorized party. There are four types of data breaches – security incidents, intentional attacks, accidental disclosures, and data loss. A violation of confidentiality, availability, or integrity occurs when personal data is accessed or disclosed. Fortunately, there are many ways to protect sensitive information.

While determining the confidentiality of personal information is straightforward, ensuring data availability is more complicated. An availability breach occurs when data is permanently deleted or damaged, or a decryption key is lost or stolen. This means that personal data is lost or modified, but the controller cannot restore it from backup or another source. Data breaches may also compromise the integrity of sensitive information, which means it has been modified or tampered with in some way.

It can be accidental.

A data breach can be either accidental or intentional. It can happen to an internal employee, malicious insider, or someone who has access to highly classified information. Unintentional breaches are the most common types of breaches. While these incidents are rarely intentional, they must be addressed. 

It can be deliberate.

A data breach can be accidental or intentional. Accidental breaches involve a person accidentally leaking information. A data breach can also result in someone accidentally losing or stealing a device containing sensitive data. While accidents are rarely the result of malicious intent, they do happen. For example, a recent study by Ponemon and IBM found that nearly half of all data breaches were deliberate, and more than one-fifth were the result of a person’s negligence.

An intentional data breach occurs when a cyber-attacker gains access to a computer system to steal or modify data. This can have many consequences, including the loss of confidential information, the theft of intellectual property, or regulatory obligations to notify the affected individuals. Ultimately, an intentional data breach can significantly impact an organization. To prevent a data breach, businesses must take precautions to protect their information.

It can be caused by human error.

Human error is a significant factor in data breaches. A study by a cybersecurity company, found that human error accounts for more than 90 percent of all data breaches in 2018 and 2019. In addition, in Verizon’s 2019 Data Breach Investigations Report, an error was listed as the primary cause of 21 percent of breaches. These findings have been widely publicized in the media and can help organizations avoid mistakes in the future.

The problem of human error is difficult to solve, but thankfully, it is entirely preventable. The first step to tight security is educating yourself about human error’s potential dangers. You can take steps to minimize the likelihood of a data breach by decreasing employee time spent on data analysis. Furthermore, employees are less likely to admit mistakes if they are punished severely by the company. In addition, employees shouldn’t be given repetitive tasks, which are likely to detract from their concentration and increase the chances of mistakes.

Categories
Business

How Does ReCommerce Work?

What is ReCommerce? A subset of e-commerce allows companies to sell their returned products to consumers, reducing the need for new products and increasing margins. Backflip is a ReCommerce platform that works when you have excess inventory or accumulated stuff at home that you want to get rid of. For example, your store may be overstocked due to a popular fashion trend or items not selling. Additionally, you may have things that customers return due to a change of mind, damage, or an unmet expectation.

ReCommerce is a subset of e-commerce.

ReCommerce is a type of e-commerce that focuses on upcycling items. The entry barrier is relatively low, making reCommerce a good choice for entrepreneurs looking for a part-time or full-time venture. Today, retail e-commerce is expected to reach $27 trillion globally by 2020. Its popularity is primarily due to its streamlined and flexible system, making it easier for small businesses to grow and scale. As a result, it’s a powerful tool for both small and large companies.

It allows businesses to sell returned products.

One of the most cost-effective ways to reduce the costs associated with product returns is to allow customers to return items. Online purchases can be expensive for businesses, and returns can quickly deplete a business’s profit margin. In addition to labor costs, shipping and handling fees can eat away at a retailer’s profit margin. Fortunately, ReCommerce allows businesses to sell returned products on their website for a profit.

Companies can use ReCommerce to maximize the return rate by offering free returns to consumers. Many consumers are now more likely to return products if a retailer provides a convenient network of return points. It can save money on printing labels and providing packaging at the end of the return. Consumers will appreciate the convenience of free returns. 

It reduces the demand for new goods.

The theory behind reCommerce is that consumers will use a used item for a shorter period before buying a new one. The sustainability movement places a high priority on reducing the consumption of new goods. By reducing the need to purchase new goods, the environment is helped at both ends of the consumption cycle. However, the idea of recommerce has been met with resistance in some quarters.

ReCommerce has become an important strategic goal for businesses. Organizations without recommerce policies will find it increasingly difficult to gain the trust of their shareholders and consumers. Stringent environmental laws, scarcity of raw materials, and supply chain volatility drive businesses to adopt recommerce models. Consumers, employees, and shareholders will abandon the brand without eco-conscious practices. Fortunately, the recommerce trend has caught the attention of major brands. Burberry and H&M have recently launched their reCommerce business models. In addition, Patagonia recently announced plans to open a brick-and-mortar store exclusively featuring their reCommerce collections.

It increases margins

Increasing margins in e-commerce requires several strategies. First of all, increasing the price of your products is not a good strategy. However, increasing the average order value can significantly increase revenue. Increasing the average order value can be achieved by bundling products, expanding your product line, or acquiring more traffic. Fortunately, increasing average order values does not affect your gross margin. It is much more difficult to reduce product-related expenses.

Moreover, if you have a bestselling item, you can easily resell it multiple times. That way, you can increase your margins for this item. However, you should be aware that reselling can lead to slim margins. Despite that, it is good to set a minimum amount for a product to increase the AOV. It is also helpful to bundle products or offer coupons to increase the AOV.

It reduces wasteful business.

Recommerce is a growing industry that offers more benefits than simply recycling. It saves money, but it can also reduce the environmental impact of products. Every time an item is purchased, several materials and energy are used to create it. According to McKinsey research, buying one used thing would be equivalent to taking 500,000 cars off the road for an entire year. Aside from this, recommerce is an increasingly popular choice for consumers who want to avoid contributing to the growing environmental problem.

While the term “recommerce” might suggest a less wasteful way to shop, the concept is essentially about preserving the retail industry and helping the environment. Recycling is a critical component of the circular economy, which can help to limit the negative impact of product-based pollution. In addition to recycling, recommerce offers consumers a way to purchase previously owned products that are no longer wanted or are only partially used. This practice was previously limited to brick-and-mortar stores but has become widely available online. It brings systemic changes to waste management and how valuable materials are recovered. In addition, it helps retailers to avoid hazardous production processes, which are causing the waste problem.

Categories
Marketing Sales Strategies

3 Reasons Why A Social Selling Strategy Is The Key To Success

The social media landscape has continued to prosper post-pandemic. With 4.6 billion users worldwide, social media platforms are quickly becoming the place to be to communicate and consume.

Digital engagement has risen altogether as a result of Covid-19’s digital shift. Popular platforms such as TikTok and Instagram gained 490 million users in 2020 alone and that number constitutes to multiply as we step into 2022.

(Image Source: Hootsuite)

The question is, could the success of social media be a vital selling strategy for keen marketers in 2022?

As consumers continue to engage with new social trends, opinion leading influencers and paid social ads, sales experts are using these popular platforms to their advantage in an attempt to boost e-commerce engagement in a competitive landscape that continues to challenge small businesses.

Let’s have a closer look at the benefits of using socials to sell in 2022 and why your sales team needs to adopt a strong social selling strategy if they want to see post-pandemic success.

What Is Social Selling?

Social selling does what it says on the tin. Using a brand’s social platforms to connect with consumers and potential prospects is the key aim of this strategy. Instead of more traditional selling techniques such as cold calling and the use of creative copy, social selling aims to generate a genuine line of communication between the consumer and the brand that tends to be more conversational.

Whether this is through content creation, the use of immersive VR tools or simply social listening to gather insights on customer trends, using social media based selling techniques opens up a door to a billion engagement possibilities.

Social selling is vital when building B2C relationships in a digital environment. Slotting elements of conversational marketing and social listening into your social media strategy allows a customer to feel heard and a brand to feel confident when replicating demographic trends.

Dont just take our word for it though, stats show that business leaders who utilise a social selling space are 45% more likely to generate successful sales leads and engagement opportunities than brands that are not active across social media.

In fact, a whopping 78% of business leaders that use at least one form of social selling technique are likely to completely outsell their offline competitors.

Could It Be The Key In 2022?

Utilising social media within your business strategy in 2022 is the key to success amongst a new influx of e-commerce competitors.

In a landscape where a large majority of e-commerce consumers fall into the Millenial/Gen Z category, business leaders need to remain digitally savvy if they want to keep their consumer retention rates high.

Studies show that brands that communicate with their consumers on a regular basis are twice as likely to see positive prospect results. Using social channels to enhance that communication is a low cost, simple sales tactic that could significantly improve your ROI.

A Post-Covid Social Selling Boom

In a post-Covid digital space, social selling has soared in response to an increase in e-commerce based competitors and a call for high streets to close.

In fact, in the last half of 2020, a quarter of American shoppers claimed that they made at least one purchase through social media, after either clicking on an ad or engaging with branded or influencer based content.

(Image Source: Statista)

3 Reasons Why A Social Selling Strategy Is The Key To Success

There are a number of reasons why social selling is being named the selling strategy of the future. From improving consumer relationships to predicting demographic trends ahead of time, utilising the power and popularity of highly engaged channels such as Tiktok is proving to be vital if startups want to stay in the market.

Here are three reasons why you should improve your social selling strategy today:

You Create A Real Connection With Your Consumers

Social selling is all about creating conversational opportunities with your consumers. In an environment where your audience is already engaging in content driven conversations, it is easy for your brand to organically slide into an active discussion and build new relationships with potential prospects.

Better still, when engaging with a demographic using social platforms, you can target your approach and reach out to audiences that are already talking about your brand or consumer niche, rendering your outcome much more responsive.

You Blend In With Consumer Content

Utilising popular platforms such as TikTok with over 1 billion active users, it is easy to create original, on-trend content that can blend into your demographic’s conversation, while subtly promoting your products and services.

The key here is to start researching the trending topics within your niche. Use analytic tools to gather insight into social media best practices, so your content creation matches the style of your audience. The more organic your interactions appear, the more likely you’ll see increased audience interaction.

You Can Predict The Next Trend

One of the most important benefits of adopting a social selling strategy is your ability to predict oncoming social trends. The more time you spend within the social media realm, the quicker you’ll see viral trends cropping up amongst your demographic. Using a combination of social listening and competitor monitoring, smart sellers can jump onto viral content trends before they rise up in virality making the branded content more likely to slot itself within the mainstream and gain increased audience engagement.

Categories
Marketing

5 Benefits of Market Segmentation

Marketing segmentation in a business is vital as it allows the business owner to provide products and services to the right target market at the right time. It is an effective tool that any entrepreneur would benefit from as it offers a marketing edge.

Determine Market Opportunities

Market segmentation allows a business owner to identify market opportunities. The marketer studies the needs of every segment, analyzing the level of customer satisfaction. Once you find segments with low customer satisfaction levels, you can exploit this opportunity by launching a new product in the market that will satisfy customers.

Advertising Medium

There are many platforms you can use to market products and services, from billboards, plastic postcards, social media platforms, TV, and radio. Marketing segmentation allows you to choose the suitable means of advertising that will create the right impact on your target market.

Designing a Product and a Service

Giving customers the products and services they need is very important for the success of any business. Market segmentation can help a business design a product that meets the demand of the target customers. Products and services with a high market potential can be created and directed to satisfy the target market.

Helps in Fixing Prices

Another benefit of market segmentation is that it helps the marketing team set prices for products. Different market segmentations have different perceptions of prices. It is necessary to use different pricing strategies depending on the market. For instance, in lower-income groups, prices have to be low with more effort to promote a product.

Better Products and Services for Customers

Market segmentation allows a company to focus its marketing strategies on a specific area. When market research is done well, a company can focus on its target market and provide better products and services. Market segmentation is a great strategy, especially for small businesses. When done correctly and with the right resources, it can enhance customer satisfaction and increase sales.

Categories
SEO

Partner with a Reputable SEO Agency in Bangkok

seo

Many brands are in a rush to change their marketing strategy. They’ve learned the lessons the COVID-19 pandemic has taught the business world about the importance of having flexibility in your marketing capabilities. They’ve also realised that putting together a marketing strategy and a website capable of supporting all the activities they planned to try to gain lost ground can’t be done by themselves alone.

They need the help of an SEO agency to ensure their website is, and continues to be, ready to meet the challenges of this bold new step into the digital marketing world. But when they start looking around, they realise they don’t really know what an SEO agency does in the first place. So how are they supposed to know which one is the best at their job?

Explaining SEO

Of course, you could go on reputation alone in making your decision, and many companies often do. But in order to make your own contribution to the process and understand what it entails, we’ll give you a brief overview of how SEO and digital marketing activities act symbiotically to raise a brand’s product and services awareness, increase its conversion rate and raise its website ranking.

Most digital marketing companies offer both marketing and SEO services. They have to interact so often; it simply doesn’t make much sense to treat them as two separate businesses. The SEO team provides a stable platform (your website) to use as the ultimate destination for all the marketing activities and ads placed by the digital marketing team.

This means that the SEO team are generally some of the first people to take a look through your website and improve its function to the point that it’s robust enough to handle the activities planned by the digital marketing team.

They’ll start by doing an SEO audit of your website that will highlight all the flaws and errors of your site. They’ll fix any broken links that might’ve been frustrating prior visitors and ensure that the site is easy to navigate. They’ll also improve the site’s loading speed, so users don’t become discouraged from visiting.

The SEO team will also be the ones that improve the site’s content and introduce keywords to improve your site’s Google rankings.

Mechanics of Digital Marketing

The SEO team are the mechanics of digital marketing in preparing your site for the digital marketing activities to come. It may seem like this is a lot of effort to go through for what may be just a few enquiries, but a quality digital marketing agency will often have several ad and marketing campaigns operating at the same time over Google Ads and many social media platforms. Having an ecommerce platform on your site is also something that needs careful preparation.

What starts out small, can grow quickly and be a saving grace for your brand’s awareness and profitability both regionally and internationally.

Learn more about the role of SEO in providing your brand with a comprehensive digital marketing platform by contacting Primal, Bangkok’s award-winning digital marketing agency.

Categories
Business

Adaptive Leadership Helps Your Brand’s Chances of Success

leadership

The COVID-19 pandemic has taught us a lot about the need to stay flexible and ready to adapt to change. The companies that thrived during the quarantines and lockdowns were those that could adapt their businesses into an online ordering and delivery type of operation.

In hindsight, this may have seemed like a ‘no-brainer’ of a decision, but at the time it became apparent that certain drastic steps would have to be taken to ensure a brand’s survival; you can be sure there were some sleepless nights before and after companies made the switch. And many of the most successful brands who made that switch had managers who had been trained in adaptive leadership.

This leadership model is simply a systematic approach to adapting to changes in the workplace, recognising trends in the market and making the most of them, or keeping a team of colleagues firmly focused on a common goal. The model has three main determining factors that are used in making the decisions that represent adaptive leadership.

Experimentation and Intelligent Risks

No company can grow without taking a risk on an untried product, system, or innovation. It’s what differentiates one company from another and sets the better companies apart. But experimenting is also a risky undertaking. You have to have trained managers that can look at the cost versus the benefits from an objective viewpoint, and ensure that the results align with the company’s goals.

You also have to have managers that can learn from the mistakes encountered along the way and make use of them. Adaptive managers know that experimentation is always valuable in concept. But making it pay off in practice takes leadership.

Crucial vs. Expendable

Adaptive managers and leaders know that anytime a brand is growing, they’re in a continuous state of upheaval. Managers can’t afford to be sentimental about a process that’s comfortable if it’s also impeding growth and expansion.

The ability to judge the crucial versus the expendable spans the entire scope of your brand’s operations. While a factory’s operation may be easy to judge based on the time and costs saved, it can be more difficult to judge the value of jettisoning a supplier that has been with you for a long time. A manager who has been trained to be adaptive and analytical in their approach to this process can objectively make value judgments for the benefit of the company’s future.

Focused and Disciplined Assessment

Having taken the plunge into an era of experimentation, it’s now time to assess and integrate these new facets of your brand’s operations. Adaptive managers know that’s it’s important to be able to make any adjustment to these new facets to ensure they help lead the brand toward its goals.

By having a team trained in adaptive leadership, your brand will be in a much better position to respond to all the challenges in the years to come.

If you’re interested in learning more about a custom leadership education for your organisation, please contact the Center for Asia Leadership at our Kuala Lumpur office.

Categories
SEO

The Importance of Online Marketing in Malaysia

online traffic

Technology is a huge part of human lives all over the world. In the span of just a few decades mobile phone ownership increased dramatically and now a majority of adults are mobile phone users.

This widespread prevalence of technology makes online marketing absolutely necessary in many parts of the world. This article will examine how online marketing in Malaysia is an important concern for any businesses seeking to do business there.

Technology Use in Malaysia

Like most other modern nations, Malaysia’s economy has become very digitized and the Malaysian government actively promotes engagement in the digital economy. Digital technologies are pushing forward large scale economic growth through increasing efficiency and encouraging innovation.

In this forward-thinking business community, marketing also has to be done in the digital sphere. Online marketing in Malaysia is a key way to reach customers for a wide range of businesses. Even among consumer communities who primarily live outside of urban areas, digital marketing is a very effective way to build relationships and promote goods and services for these communities.

Marketing Trends in Malaysia

This year Malaysia saw some marked trends in the world of online marketing. There has been a sharp increase in mobile traffic, which is now more widespread than ever before. There are also growing numbers of influencers on Instagram and YouTube, which coincides with spikes in users on these platforms as well.

Marketing for customers in Malaysia is becoming more personalized. In addition, most digital platforms in Malaysia are looking toward omni-channel marketing, which promotes a business recurrently across many different digital channels. These key trends in online marketing in Malaysia are important to keep in mind for any companies looking to gain more business here.