Negotiating can be compared in some way to adapt to change, being a diplomat and never to bring your partner to lose face. Think of it as an ally, never as an opponent. If you treat your partner as an ally, he will be tempted to become one. Make sure that at the end of the talks also your customer is happy, and if the negotiation fails for any reason, offer a pause for reflection, but never abruptly break the deal. With this method of negotiating win-win can be traded in an efficient and stress free.

Now all we have read tips, sales techniques, and sales strategies and so on. Etc… Some of these strategies work well and others looking ‘less, depends on the area in which we work and personality of the seller. Not all marketing strategies work the same way. What for some is “miraculous” for other just does not work. Addressing a business visit to a potential customer, who does not know, can be a big problem especially if you are not used, but you have to do to attract new customers.
To make the visit as effective as possible, before going to visit any potential client, we must prepare a mini presentation of our company; we make our own to make it as natural as possible. This is an exercise we must do to make us safe and to convey a particular message or a certain image of who we are presenting. The recording of the message serves to clarify our ideas and do not run out of words. Also fulfills a simple lineup of speeches to be addressed, but then it must be repeated and repeated until the display in a fluid and natural.
Here we will expose a guideline that will help you tackle the business visit in the most efficient and prepared as possible.

● Define the commercial purpose of the visit. The purpose of the visit should not necessarily be the closing of the sale agreement during the visit. Unless you work for a company that aims to close in the first visit (depends on areas), your primary goal is to make known your company for future business relations. During the visit you should focus your attention on one point: target and attract the attention of the customer.

● Obtaining information. The second goal is to get as much information as possible about the company you are visiting. You will need to focus your conversation on what is really important to your potential customer. In this respect, before visiting the customer, it is good information; the Internet will be of great help, visit the customer site and found useful information or news related to your visit. E ‘needs to know who he is and what it does. Can also be useful to visit Linked In (or other social networks) to visit the profile of the person you meet.

● Be on time. Today we are all busy and you may have given up other activities to meet you. If you arrive late at the meeting probably will not be a good idea of ​​you and your company.

● Appearance counts.’s Clothing matters and must also chooses according to your company, Client Company and the product sold. No need to put in a tuxedo if you go to sell products to shops, but you should always give an image of honesty, integrity and order. Your appearance should reflect you and your company in a natural way.

● Have the necessary materials. Before leaving, check that you have everything you need to introduce the company and the product in a complete and comprehensive. It’s good to prepare a presentation not long, but then the deeper aspects relevant to the customer, making the presentation interactive and engaging.

● Be attentive and listen. Every detail can help to focus the visit on what matters to the customer and closer to the ultimate objective. Therefore, listen with interest to what the customer has to say, ask questions relevant and appropriate to investigate issues of concern to the customer. Any information that you’ll take home will help to build strategic relationships and future.

● Avoid lengthy presentations. Avoid them especially if you see interest in the potential customer.

● Write down the information. Remember to keep detailed on a board that reviews all the information you found during your visit to sell. Mark the dates, names and specific interests of clients. What now seems clear in a few months you can not remember it.

Many times the commercial success of a visit depends on many circumstances in a given time may not converge, but they can build the foundations for a future relationship. This concept is important that the seller knows perceive it. If the potential customer visited there wants an offer, you sign a contract or do not already have a service or product similar to yours, does not mean you forget it forever, and discard the profile. The important thing is to monitor and keep in touch with him. The customer will perceive your professionalism and your good intentions and probably will focus on you in the future.

Negotiating can be compared in some way to adapt to change, being a diplomat and never to bring your partner to lose face. Think of it as an ally, never as an opponent. If you treat your partner as an ally, he will be tempted to become one. Make sure that at the end of the talks also your customer is happy, and if the negotiation fails for any reason, offer a pause for reflection, but never abruptly break the deal. With this method of negotiating win-win can be traded in an efficient and stress free.

Negotiating Win-Win is a marketing strategy based on achieving an agreement favorable and beneficial to both parties.

Win-Win negotiation with both the buyer and seller come out winners from the negotiation, then, thanks to this marketing strategy will get the most pleasant transactions, complete and lasting.

Here we see what are the 7 key benefited that are obtained using the Win-Win negotiation.

1. With the Win-Win negotiation you avoid making enemies. Strive to build a network of suppliers, customers, employees and consultants who work amicably with you. People who are always trying to squeeze the lemon until the end, negotiations in the so-called “Win-Lose”, often leave dissatisfaction nell’interlocutore who took part in the negotiations.

2. With a Win-Win approach often comes before the conclusion of the negotiations, as both sides strive to reach an agreement.

3. The Win-Win process benefits from the creative efforts of the two parties to work together on a single problem to find a solution compatible with the interests of both parties, instead of having two opponents firmly on their positions.

4. The two parties, together, form the basis for a lasting collaboration. Once you establish a climate of trust, the relationship is beneficial to further negotiations.

5. The Win-Win Agreement with respect to a happy ending imposed agreement. In many cases, if the other party comes out a loser from the negotiation is going to undermine the relationship. Often negotiations Win-Lose-Lose Lose soon become because the relationship between the two parties may break and just one win during a negotiated compromise future agreements.

6. The Win-Win is more effective. This approach has the advantage of motivating the parties and closing the deal and to open a new route of communication between the parties.

7. Win-Win Negotiation is pleasant and less stressful. This last point has nothing to do with purely economic interests of the company, but less stress is a guarantee of greater efficiency.

To conclude we can say that the negotiation “Win-Win” is first and foremost a business philosophy based on understanding and cooperation, capable of creating value and wealth for companies that use it.