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The Data Breach Definition – What is it?

A data breach definition fails to protect your data’s confidentiality, integrity, and availability. This could be due to a deliberate act, human error, or accidents. It’s possible a data breach results from a hacking attack or cyberattack. What should you do? How can you protect your data? This article will provide you with answers.

It is a breach of confidentiality, availability, or integrity.

What is a Data Breach? A breach of confidentiality, availability, or integrity occurs when personal data is accessed or disclosed by an unauthorized party. There are four types of data breaches – security incidents, intentional attacks, accidental disclosures, and data loss. A violation of confidentiality, availability, or integrity occurs when personal data is accessed or disclosed. Fortunately, there are many ways to protect sensitive information.

While determining the confidentiality of personal information is straightforward, ensuring data availability is more complicated. An availability breach occurs when data is permanently deleted or damaged, or a decryption key is lost or stolen. This means that personal data is lost or modified, but the controller cannot restore it from backup or another source. Data breaches may also compromise the integrity of sensitive information, which means it has been modified or tampered with in some way.

It can be accidental.

A data breach can be either accidental or intentional. It can happen to an internal employee, malicious insider, or someone who has access to highly classified information. Unintentional breaches are the most common types of breaches. While these incidents are rarely intentional, they must be addressed. 

It can be deliberate.

A data breach can be accidental or intentional. Accidental breaches involve a person accidentally leaking information. A data breach can also result in someone accidentally losing or stealing a device containing sensitive data. While accidents are rarely the result of malicious intent, they do happen. For example, a recent study by Ponemon and IBM found that nearly half of all data breaches were deliberate, and more than one-fifth were the result of a person’s negligence.

An intentional data breach occurs when a cyber-attacker gains access to a computer system to steal or modify data. This can have many consequences, including the loss of confidential information, the theft of intellectual property, or regulatory obligations to notify the affected individuals. Ultimately, an intentional data breach can significantly impact an organization. To prevent a data breach, businesses must take precautions to protect their information.

It can be caused by human error.

Human error is a significant factor in data breaches. A study by a cybersecurity company, found that human error accounts for more than 90 percent of all data breaches in 2018 and 2019. In addition, in Verizon’s 2019 Data Breach Investigations Report, an error was listed as the primary cause of 21 percent of breaches. These findings have been widely publicized in the media and can help organizations avoid mistakes in the future.

The problem of human error is difficult to solve, but thankfully, it is entirely preventable. The first step to tight security is educating yourself about human error’s potential dangers. You can take steps to minimize the likelihood of a data breach by decreasing employee time spent on data analysis. Furthermore, employees are less likely to admit mistakes if they are punished severely by the company. In addition, employees shouldn’t be given repetitive tasks, which are likely to detract from their concentration and increase the chances of mistakes.

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Business

How Does ReCommerce Work?

What is ReCommerce? A subset of e-commerce allows companies to sell their returned products to consumers, reducing the need for new products and increasing margins. Backflip is a ReCommerce platform that works when you have excess inventory or accumulated stuff at home that you want to get rid of. For example, your store may be overstocked due to a popular fashion trend or items not selling. Additionally, you may have things that customers return due to a change of mind, damage, or an unmet expectation.

ReCommerce is a subset of e-commerce.

ReCommerce is a type of e-commerce that focuses on upcycling items. The entry barrier is relatively low, making reCommerce a good choice for entrepreneurs looking for a part-time or full-time venture. Today, retail e-commerce is expected to reach $27 trillion globally by 2020. Its popularity is primarily due to its streamlined and flexible system, making it easier for small businesses to grow and scale. As a result, it’s a powerful tool for both small and large companies.

It allows businesses to sell returned products.

One of the most cost-effective ways to reduce the costs associated with product returns is to allow customers to return items. Online purchases can be expensive for businesses, and returns can quickly deplete a business’s profit margin. In addition to labor costs, shipping and handling fees can eat away at a retailer’s profit margin. Fortunately, ReCommerce allows businesses to sell returned products on their website for a profit.

Companies can use ReCommerce to maximize the return rate by offering free returns to consumers. Many consumers are now more likely to return products if a retailer provides a convenient network of return points. It can save money on printing labels and providing packaging at the end of the return. Consumers will appreciate the convenience of free returns. 

It reduces the demand for new goods.

The theory behind reCommerce is that consumers will use a used item for a shorter period before buying a new one. The sustainability movement places a high priority on reducing the consumption of new goods. By reducing the need to purchase new goods, the environment is helped at both ends of the consumption cycle. However, the idea of recommerce has been met with resistance in some quarters.

ReCommerce has become an important strategic goal for businesses. Organizations without recommerce policies will find it increasingly difficult to gain the trust of their shareholders and consumers. Stringent environmental laws, scarcity of raw materials, and supply chain volatility drive businesses to adopt recommerce models. Consumers, employees, and shareholders will abandon the brand without eco-conscious practices. Fortunately, the recommerce trend has caught the attention of major brands. Burberry and H&M have recently launched their reCommerce business models. In addition, Patagonia recently announced plans to open a brick-and-mortar store exclusively featuring their reCommerce collections.

It increases margins

Increasing margins in e-commerce requires several strategies. First of all, increasing the price of your products is not a good strategy. However, increasing the average order value can significantly increase revenue. Increasing the average order value can be achieved by bundling products, expanding your product line, or acquiring more traffic. Fortunately, increasing average order values does not affect your gross margin. It is much more difficult to reduce product-related expenses.

Moreover, if you have a bestselling item, you can easily resell it multiple times. That way, you can increase your margins for this item. However, you should be aware that reselling can lead to slim margins. Despite that, it is good to set a minimum amount for a product to increase the AOV. It is also helpful to bundle products or offer coupons to increase the AOV.

It reduces wasteful business.

Recommerce is a growing industry that offers more benefits than simply recycling. It saves money, but it can also reduce the environmental impact of products. Every time an item is purchased, several materials and energy are used to create it. According to McKinsey research, buying one used thing would be equivalent to taking 500,000 cars off the road for an entire year. Aside from this, recommerce is an increasingly popular choice for consumers who want to avoid contributing to the growing environmental problem.

While the term “recommerce” might suggest a less wasteful way to shop, the concept is essentially about preserving the retail industry and helping the environment. Recycling is a critical component of the circular economy, which can help to limit the negative impact of product-based pollution. In addition to recycling, recommerce offers consumers a way to purchase previously owned products that are no longer wanted or are only partially used. This practice was previously limited to brick-and-mortar stores but has become widely available online. It brings systemic changes to waste management and how valuable materials are recovered. In addition, it helps retailers to avoid hazardous production processes, which are causing the waste problem.

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Marketing Sales Strategies

3 Reasons Why A Social Selling Strategy Is The Key To Success

The social media landscape has continued to prosper post-pandemic. With 4.6 billion users worldwide, social media platforms are quickly becoming the place to be to communicate and consume.

Digital engagement has risen altogether as a result of Covid-19’s digital shift. Popular platforms such as TikTok and Instagram gained 490 million users in 2020 alone and that number constitutes to multiply as we step into 2022.

(Image Source: Hootsuite)

The question is, could the success of social media be a vital selling strategy for keen marketers in 2022?

As consumers continue to engage with new social trends, opinion leading influencers and paid social ads, sales experts are using these popular platforms to their advantage in an attempt to boost e-commerce engagement in a competitive landscape that continues to challenge small businesses.

Let’s have a closer look at the benefits of using socials to sell in 2022 and why your sales team needs to adopt a strong social selling strategy if they want to see post-pandemic success.

What Is Social Selling?

Social selling does what it says on the tin. Using a brand’s social platforms to connect with consumers and potential prospects is the key aim of this strategy. Instead of more traditional selling techniques such as cold calling and the use of creative copy, social selling aims to generate a genuine line of communication between the consumer and the brand that tends to be more conversational.

Whether this is through content creation, the use of immersive VR tools or simply social listening to gather insights on customer trends, using social media based selling techniques opens up a door to a billion engagement possibilities.

Social selling is vital when building B2C relationships in a digital environment. Slotting elements of conversational marketing and social listening into your social media strategy allows a customer to feel heard and a brand to feel confident when replicating demographic trends.

Dont just take our word for it though, stats show that business leaders who utilise a social selling space are 45% more likely to generate successful sales leads and engagement opportunities than brands that are not active across social media.

In fact, a whopping 78% of business leaders that use at least one form of social selling technique are likely to completely outsell their offline competitors.

Could It Be The Key In 2022?

Utilising social media within your business strategy in 2022 is the key to success amongst a new influx of e-commerce competitors.

In a landscape where a large majority of e-commerce consumers fall into the Millenial/Gen Z category, business leaders need to remain digitally savvy if they want to keep their consumer retention rates high.

Studies show that brands that communicate with their consumers on a regular basis are twice as likely to see positive prospect results. Using social channels to enhance that communication is a low cost, simple sales tactic that could significantly improve your ROI.

A Post-Covid Social Selling Boom

In a post-Covid digital space, social selling has soared in response to an increase in e-commerce based competitors and a call for high streets to close.

In fact, in the last half of 2020, a quarter of American shoppers claimed that they made at least one purchase through social media, after either clicking on an ad or engaging with branded or influencer based content.

(Image Source: Statista)

3 Reasons Why A Social Selling Strategy Is The Key To Success

There are a number of reasons why social selling is being named the selling strategy of the future. From improving consumer relationships to predicting demographic trends ahead of time, utilising the power and popularity of highly engaged channels such as Tiktok is proving to be vital if startups want to stay in the market.

Here are three reasons why you should improve your social selling strategy today:

You Create A Real Connection With Your Consumers

Social selling is all about creating conversational opportunities with your consumers. In an environment where your audience is already engaging in content driven conversations, it is easy for your brand to organically slide into an active discussion and build new relationships with potential prospects.

Better still, when engaging with a demographic using social platforms, you can target your approach and reach out to audiences that are already talking about your brand or consumer niche, rendering your outcome much more responsive.

You Blend In With Consumer Content

Utilising popular platforms such as TikTok with over 1 billion active users, it is easy to create original, on-trend content that can blend into your demographic’s conversation, while subtly promoting your products and services.

The key here is to start researching the trending topics within your niche. Use analytic tools to gather insight into social media best practices, so your content creation matches the style of your audience. The more organic your interactions appear, the more likely you’ll see increased audience interaction.

You Can Predict The Next Trend

One of the most important benefits of adopting a social selling strategy is your ability to predict oncoming social trends. The more time you spend within the social media realm, the quicker you’ll see viral trends cropping up amongst your demographic. Using a combination of social listening and competitor monitoring, smart sellers can jump onto viral content trends before they rise up in virality making the branded content more likely to slot itself within the mainstream and gain increased audience engagement.

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Marketing

5 Benefits of Market Segmentation

Marketing segmentation in a business is vital as it allows the business owner to provide products and services to the right target market at the right time. It is an effective tool that any entrepreneur would benefit from as it offers a marketing edge.

Determine Market Opportunities

Market segmentation allows a business owner to identify market opportunities. The marketer studies the needs of every segment, analyzing the level of customer satisfaction. Once you find segments with low customer satisfaction levels, you can exploit this opportunity by launching a new product in the market that will satisfy customers.

Advertising Medium

There are many platforms you can use to market products and services, from billboards, plastic postcards, social media platforms, TV, and radio. Marketing segmentation allows you to choose the suitable means of advertising that will create the right impact on your target market.

Designing a Product and a Service

Giving customers the products and services they need is very important for the success of any business. Market segmentation can help a business design a product that meets the demand of the target customers. Products and services with a high market potential can be created and directed to satisfy the target market.

Helps in Fixing Prices

Another benefit of market segmentation is that it helps the marketing team set prices for products. Different market segmentations have different perceptions of prices. It is necessary to use different pricing strategies depending on the market. For instance, in lower-income groups, prices have to be low with more effort to promote a product.

Better Products and Services for Customers

Market segmentation allows a company to focus its marketing strategies on a specific area. When market research is done well, a company can focus on its target market and provide better products and services. Market segmentation is a great strategy, especially for small businesses. When done correctly and with the right resources, it can enhance customer satisfaction and increase sales.

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SEO

Partner with a Reputable SEO Agency in Bangkok

seo

Many brands are in a rush to change their marketing strategy. They’ve learned the lessons the COVID-19 pandemic has taught the business world about the importance of having flexibility in your marketing capabilities. They’ve also realised that putting together a marketing strategy and a website capable of supporting all the activities they planned to try to gain lost ground can’t be done by themselves alone.

They need the help of an SEO agency to ensure their website is, and continues to be, ready to meet the challenges of this bold new step into the digital marketing world. But when they start looking around, they realise they don’t really know what an SEO agency does in the first place. So how are they supposed to know which one is the best at their job?

Explaining SEO

Of course, you could go on reputation alone in making your decision, and many companies often do. But in order to make your own contribution to the process and understand what it entails, we’ll give you a brief overview of how SEO and digital marketing activities act symbiotically to raise a brand’s product and services awareness, increase its conversion rate and raise its website ranking.

Most digital marketing companies offer both marketing and SEO services. They have to interact so often; it simply doesn’t make much sense to treat them as two separate businesses. The SEO team provides a stable platform (your website) to use as the ultimate destination for all the marketing activities and ads placed by the digital marketing team.

This means that the SEO team are generally some of the first people to take a look through your website and improve its function to the point that it’s robust enough to handle the activities planned by the digital marketing team.

They’ll start by doing an SEO audit of your website that will highlight all the flaws and errors of your site. They’ll fix any broken links that might’ve been frustrating prior visitors and ensure that the site is easy to navigate. They’ll also improve the site’s loading speed, so users don’t become discouraged from visiting.

The SEO team will also be the ones that improve the site’s content and introduce keywords to improve your site’s Google rankings.

Mechanics of Digital Marketing

The SEO team are the mechanics of digital marketing in preparing your site for the digital marketing activities to come. It may seem like this is a lot of effort to go through for what may be just a few enquiries, but a quality digital marketing agency will often have several ad and marketing campaigns operating at the same time over Google Ads and many social media platforms. Having an ecommerce platform on your site is also something that needs careful preparation.

What starts out small, can grow quickly and be a saving grace for your brand’s awareness and profitability both regionally and internationally.

Learn more about the role of SEO in providing your brand with a comprehensive digital marketing platform by contacting Primal, Bangkok’s award-winning digital marketing agency.

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Business

Adaptive Leadership Helps Your Brand’s Chances of Success

leadership

The COVID-19 pandemic has taught us a lot about the need to stay flexible and ready to adapt to change. The companies that thrived during the quarantines and lockdowns were those that could adapt their businesses into an online ordering and delivery type of operation.

In hindsight, this may have seemed like a ‘no-brainer’ of a decision, but at the time it became apparent that certain drastic steps would have to be taken to ensure a brand’s survival; you can be sure there were some sleepless nights before and after companies made the switch. And many of the most successful brands who made that switch had managers who had been trained in adaptive leadership.

This leadership model is simply a systematic approach to adapting to changes in the workplace, recognising trends in the market and making the most of them, or keeping a team of colleagues firmly focused on a common goal. The model has three main determining factors that are used in making the decisions that represent adaptive leadership.

Experimentation and Intelligent Risks

No company can grow without taking a risk on an untried product, system, or innovation. It’s what differentiates one company from another and sets the better companies apart. But experimenting is also a risky undertaking. You have to have trained managers that can look at the cost versus the benefits from an objective viewpoint, and ensure that the results align with the company’s goals.

You also have to have managers that can learn from the mistakes encountered along the way and make use of them. Adaptive managers know that experimentation is always valuable in concept. But making it pay off in practice takes leadership.

Crucial vs. Expendable

Adaptive managers and leaders know that anytime a brand is growing, they’re in a continuous state of upheaval. Managers can’t afford to be sentimental about a process that’s comfortable if it’s also impeding growth and expansion.

The ability to judge the crucial versus the expendable spans the entire scope of your brand’s operations. While a factory’s operation may be easy to judge based on the time and costs saved, it can be more difficult to judge the value of jettisoning a supplier that has been with you for a long time. A manager who has been trained to be adaptive and analytical in their approach to this process can objectively make value judgments for the benefit of the company’s future.

Focused and Disciplined Assessment

Having taken the plunge into an era of experimentation, it’s now time to assess and integrate these new facets of your brand’s operations. Adaptive managers know that’s it’s important to be able to make any adjustment to these new facets to ensure they help lead the brand toward its goals.

By having a team trained in adaptive leadership, your brand will be in a much better position to respond to all the challenges in the years to come.

If you’re interested in learning more about a custom leadership education for your organisation, please contact the Center for Asia Leadership at our Kuala Lumpur office.

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SEO

The Importance of Online Marketing in Malaysia

online traffic

Technology is a huge part of human lives all over the world. In the span of just a few decades mobile phone ownership increased dramatically and now a majority of adults are mobile phone users.

This widespread prevalence of technology makes online marketing absolutely necessary in many parts of the world. This article will examine how online marketing in Malaysia is an important concern for any businesses seeking to do business there.

Technology Use in Malaysia

Like most other modern nations, Malaysia’s economy has become very digitized and the Malaysian government actively promotes engagement in the digital economy. Digital technologies are pushing forward large scale economic growth through increasing efficiency and encouraging innovation.

In this forward-thinking business community, marketing also has to be done in the digital sphere. Online marketing in Malaysia is a key way to reach customers for a wide range of businesses. Even among consumer communities who primarily live outside of urban areas, digital marketing is a very effective way to build relationships and promote goods and services for these communities.

Marketing Trends in Malaysia

This year Malaysia saw some marked trends in the world of online marketing. There has been a sharp increase in mobile traffic, which is now more widespread than ever before. There are also growing numbers of influencers on Instagram and YouTube, which coincides with spikes in users on these platforms as well.

Marketing for customers in Malaysia is becoming more personalized. In addition, most digital platforms in Malaysia are looking toward omni-channel marketing, which promotes a business recurrently across many different digital channels. These key trends in online marketing in Malaysia are important to keep in mind for any companies looking to gain more business here.

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Marketing SEO

How to Take Your Business Marketing Strategy Next-Level

Running a business is complex, requiring a great deal of flexibility. Growing your business is just as daunting, and your digital marketing strategy should be a top priority. In order for your business to thrive in a world so reliant on excellent digital marketing, your skills need to continuously evolve. Let’s explore a few important tips to boost your digital marketing capabilities.

Advance and Refine Your Skill Set

A good digital marketing strategy is critical to the growth of your business, and this includes developing both your hard skills, like analysis of the success or failure of your current strategies, and your soft skills, like creativity and innovation. Without the hard skills to determine how you are being perceived and received by customers, you will be unable to understand and act on the data you gather. Without soft skills like the ability to conceptualize and execute original content, you will find it difficult to connect on an emotional level with customers.

Change management is critical to your success. What is change management in project management and why is it important? An example of change management is a long-term project with a team of employees. While the project might get underway quickly, if you lose a critical team member, you must be able to pivot your tasks, timelines and goals to meet your deadline and still provide a quality product. Change management requires you to grasp how the change will affect the team, and communicate it effectively to your team. With good planning and communication, it should be easy to shift plans successfully. Businesses unable to deal with change management typically don’t last long in the quickly changing world of e-commerce.

Stay Up to Date on SEO

Search engine optimization, or SEO, is a great way to stay informed about what content your customers or potential customers find engaging. SEO styles and methods are designed to exist in flux, creating room for entrepreneurs to mold their content to the needs of the business, while maintaining good visibility on the internet and creating a voice for their brand. Read the highest ranking SEO articles online, take a free online course or download an app to help you track the success of your SEO strategy – and never stop learning! 

Explore the market

One of the best ways to enhance your digital marketing strategy is to stay tuned-into what is happening in your market space or vertical. Regularly perform searches for your competition or businesses you admire, and incorporate the elements of their strategy which enhance your skills and product. A thorough knowledge of the market you would like to dominate will give you the best chance of success. 

Be Aware of the Latest Trends

Don’t be afraid to take risks and try new things!  In a world where everyone has a digital marketing strategy, it’s critical to create original and compelling content to engage readers. 56% of global businesses have plans to invest heavily in content creation in the upcoming year, as statistics clearly show that 72% of companies confirm that their content marketing increases leads and customers. Look for gaps in your content creation, like a lack of videos or blog posts, and fill those gaps!  Worried about the quality of the content? The only way to learn is to try! 

Understand Analytics

Typically, some personality types gravitate toward statistics and analytics, and some toward creativity and creation. Excellent digital marketing requires a happy medium between both skills. If analytics is your jam, rock on!  If analytics is not your thing, try downloading an application that will do your analytics for you, or pull in a more experienced team member to show you the ropes. 

Enhance Content Writing Skills to Write a Compelling Message

One of the biggest marketing challenges in 2021 is creating content that generates leads. COVID forced many traditional businesses to close their physical doors and open new avenues of communication on the internet – making clear, concise and creative writing critical to their future success. Consumers are significantly more likely to choose a vendor with a well-organized and written, original and informative content, than they are to choose a business with poorly written material.

They simply want to know what they are getting, and who they are working with. Misspelled words or plagiarism indicates to customers that the quality of your work will be just as slip-shot as your marketing material. Working with a team to optimize your content before you post it will give you a broad range of varied experience, and a few sets of eyes committed to the success of your business.

Conclusion

The coolest thing about content marketing is how flexible it can be – and this is something you must embrace. If you want your business to be next-level successful, you must create a next-level successful digital marketing plan, and follow through!  Collect free or even paid resources to help you boost your digital marketing skills, and insist on your peers doing the same – and remember to be flexible!  Getting comfortable with change and ambiguity could be the difference between the success or failure of your business.

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Marketing

The Future of Retail Marketing: What to Expect

Most people now shop online. You do not have to think too far back when asked about the last item you bought on the internet. Online sales continue to grow year by year. However, there is something about the experience of real-life shopping that customers still find attractive. There are certain ways in which the brick-and-mortar experience cannot be beaten. For example, you can try out new things with no shipping delays. Also, it is a social experience that gives you instant gratification. Due to the COVID-19 crisis, the in-store shopping industry has been disrupted at a rapid rate.

Customers not only chose but were advised to stay home during the pandemic. This resulted in customers tending more towards eCommerce. Even if it was not for the pandemic, retail stores are losing pace in the US. Many of the changes the pandemic has bought are likely to stay. However, that does not mean that retail stores are going to die out. The most relevant question for both old and new retail stores is how they can best position their business for a prosperous year. Here are some expected trends for this year:

API Marketing

API means application programming interface. An API is the umbrella term for multiple applications interacting with and helping each other via data. APIs have become a vital tool for businesses in all sections. Simply put, an API ensures a most transparent and straightforward end-user experience. Businesses have sales forces, large paperwork, and so on, which can be automated with the help of APIs. It can aid advertisement-driven businesses as they can place their ads on external party apps and devices.

Multiple Payment Options

Smooth payment processing plays a key role in overall customer experience. Manual billing options and paper checks will soon become outdated. Not only that, they also put an extra burden on your system. An electric payment method can successfully streamline the cash flow experience. The trends are predicting invisible frictionless payment methods. Such software is created so that payments can be embedded into applications.

Mobile payment methods will also be a big trend in this and the coming year. Making your business’s payment method digitized is crucial. Millennials and Gen Z make up almost 40% of global consumers. They expect to provide minimal information about themselves and be able to pay digitally. They expect to pay anywhere and anytime without contact. Flexible payment options allowing you to not pay the full price of the product at the time of transaction are also expected to increase.

AI and AR

AI and AR are said to have a huge impact on retail marketing in the coming future. Most of the businesses have moved online. This implies that the online shopping experience is not a personalized one necessarily. However, users would prefer a personalized experience. AI can help with this. Similarly to how you have an in-store assistant helping you and guiding you through your shopping, an AI can serve as your online personal assistant.

The AI learns from your customers and makes them feel that they are recognized and cared for. That is why AI will become an important trend in retail. It will add a human experience to online shopping. AR or augmented reality is another great product of technology that is set to revolutionize fashion retail. Be it shoes, sunglasses, or a new dress, people would want to try them on before purchasing them. AR will make it possible for them virtually. Apart from this, AI and AR can be utilized in the shipping process workflow as well as the custom shipping labels all the way to home delivery.

Social Media

When it comes to marketing, the importance of social media cannot be emphasized enough. You can tell people about your business on various social media platforms. Influencer marketing through social media is a trend that will take on a swing. Posting about your business on Facebook, posting pictures on Instagram, and telling people about your services on Twitter can all be a part of your sales campaigns. Half of US customers use social media to ask questions about products. Any business planning to be around in the long-run is highly recommended to have a strong social media presence.

Conclusion

Online sales will continue to grow. There will be a bounce-back of retail stores after the pandemic ends. The survivors in retail will be determined by how well they can match the demands of Millenials and Gen Z. Incorporating AI and AR into your business while using social media to its fullest is the trend that almost everyone will follow.

 

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Business

Benefits of Shipping Software For Your Business

Simply for its reputation, ecommerce has a vested interest in delivering a purchase. Customer satisfaction throughout the delivery process is of utmost importance. The shipping and delivery aspects are an extension of your brand. Shipping means the activity of sending goods to other people. This happens most probably by ship, but it could also be by any other means. Customers demand their product be delivered as fast as possible. Not only that, but they also want the comfort of being able to return the product if they are dissatisfied.

It is rather complicated to calculate shipping expenses. The reason being that it is determined by the parcel’s weight, dimensions, and shipping zones. What can you do to beat the competition when it comes to shipping? The answer lies in using shipping software. Shipping software does the shipping cost calculations for you, which calculations provide real-time reliable solutions. A shipping software can help you match your buyers’ demands, thus solidifying your relationship with your customers more. A good shipping software will have the option to print shipping labels in bulk. They also offer return management along with international shipping. The best shipping software is also equipped with reporting tools and shipping discounts. Make sure the one you opt for integrates USPS flat rate boxes, FedEx, UPS, and so on.

Increased efficiency

Utilizing a high-quality shipping software increases your business’s efficiency. Without a shipping software, shipping management would be way too time-consuming. If the shipping and delivery do not match the expectations of the buyer, you could lose them. 30% of the shoppers choose a different retailer if the previous retailer could not guarantee a delivery date. The disorder created by poor shipping management can negatively affect other aspects of your business as well.

More Choice

Buyers may want their delivery in their office. They may want it at a collection point. Alternatively, they may want to receive their package at home. There should be a variety of delivery options in terms of the physical location of the delivery. Customers are more willing to buy from you if they find a wide enough range of delivery options. This is because they want the delivery to fit with their schedule. A shipping software can help small ecommerce businesses deliver conveniently. Thus, even small business owners can cater to buyers in different time zones. Not to mention the prospect of shipping internationally.

Shipping Notifications

Buyers would also want to track their orders. They want to know where their order is at any given time. People who pay in advance tend to know the status of their order before delivery. Giving them the convenience of tracking their order helps in resolving their anxieties regarding their parcels. If a buyer receives updates on their order without having to reach out to the retailer, they become more assured and less anxious. A shipping software helps you stay updated with all deliveries.

Easy Returns

Sometimes the product does not match the expectations of the customer. This in itself is not necessarily a setback for your business. You need to give your customers the option to return the product. They should be clear on the return policies though. It is more likely that the customer returning your product will buy from you again if they have the option of easy return. A shipping software can make these returns simple for you as well as for the customer. It is important to know about the return statistics. You would like to know what kind of product is returned more often. With the help of return statistics, you can find the reason why some products are sent back more often than others. Ensure that the shipping software you use provides you with return statistics.

Faster Shipping

Customers feel uplifted when their parcels arrive to them as fast as possible. 78% of customers say that faster delivery is important. Faster delivery is how you can show your care to your customers. One of the reasons that Amazon and Walmart are so successful is that they deliver fast. The good news is you can compete with these giants by investing in a good shipping software.

Conclusion

A shipping software is essential to manage the shipping procedure from beginning to end. It allows you to separate your items into various categories. It integrates various channels and carriers. It makes customized branding of the packages possible. Many of the shipping software have a mobile app as well. You can access these from your smartphone. Faster shipping is the top priority of customers. You can ship faster, increase the choice of time and place of delivery, and provide easy return options by using a good shipping software. This can improve your business’s efficiency by a large margin.