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Marketing Sales Strategies

3 Reasons Why A Social Selling Strategy Is The Key To Success

The social media landscape has continued to prosper post-pandemic. With 4.6 billion users worldwide, social media platforms are quickly becoming the place to be to communicate and consume.

Digital engagement has risen altogether as a result of Covid-19’s digital shift. Popular platforms such as TikTok and Instagram gained 490 million users in 2020 alone and that number constitutes to multiply as we step into 2022.

(Image Source: Hootsuite)

The question is, could the success of social media be a vital selling strategy for keen marketers in 2022?

As consumers continue to engage with new social trends, opinion leading influencers and paid social ads, sales experts are using these popular platforms to their advantage in an attempt to boost e-commerce engagement in a competitive landscape that continues to challenge small businesses.

Let’s have a closer look at the benefits of using socials to sell in 2022 and why your sales team needs to adopt a strong social selling strategy if they want to see post-pandemic success.

What Is Social Selling?

Social selling does what it says on the tin. Using a brand’s social platforms to connect with consumers and potential prospects is the key aim of this strategy. Instead of more traditional selling techniques such as cold calling and the use of creative copy, social selling aims to generate a genuine line of communication between the consumer and the brand that tends to be more conversational.

Whether this is through content creation, the use of immersive VR tools or simply social listening to gather insights on customer trends, using social media based selling techniques opens up a door to a billion engagement possibilities.

Social selling is vital when building B2C relationships in a digital environment. Slotting elements of conversational marketing and social listening into your social media strategy allows a customer to feel heard and a brand to feel confident when replicating demographic trends.

Dont just take our word for it though, stats show that business leaders who utilise a social selling space are 45% more likely to generate successful sales leads and engagement opportunities than brands that are not active across social media.

In fact, a whopping 78% of business leaders that use at least one form of social selling technique are likely to completely outsell their offline competitors.

Could It Be The Key In 2022?

Utilising social media within your business strategy in 2022 is the key to success amongst a new influx of e-commerce competitors.

In a landscape where a large majority of e-commerce consumers fall into the Millenial/Gen Z category, business leaders need to remain digitally savvy if they want to keep their consumer retention rates high.

Studies show that brands that communicate with their consumers on a regular basis are twice as likely to see positive prospect results. Using social channels to enhance that communication is a low cost, simple sales tactic that could significantly improve your ROI.

A Post-Covid Social Selling Boom

In a post-Covid digital space, social selling has soared in response to an increase in e-commerce based competitors and a call for high streets to close.

In fact, in the last half of 2020, a quarter of American shoppers claimed that they made at least one purchase through social media, after either clicking on an ad or engaging with branded or influencer based content.

(Image Source: Statista)

3 Reasons Why A Social Selling Strategy Is The Key To Success

There are a number of reasons why social selling is being named the selling strategy of the future. From improving consumer relationships to predicting demographic trends ahead of time, utilising the power and popularity of highly engaged channels such as Tiktok is proving to be vital if startups want to stay in the market.

Here are three reasons why you should improve your social selling strategy today:

You Create A Real Connection With Your Consumers

Social selling is all about creating conversational opportunities with your consumers. In an environment where your audience is already engaging in content driven conversations, it is easy for your brand to organically slide into an active discussion and build new relationships with potential prospects.

Better still, when engaging with a demographic using social platforms, you can target your approach and reach out to audiences that are already talking about your brand or consumer niche, rendering your outcome much more responsive.

You Blend In With Consumer Content

Utilising popular platforms such as TikTok with over 1 billion active users, it is easy to create original, on-trend content that can blend into your demographic’s conversation, while subtly promoting your products and services.

The key here is to start researching the trending topics within your niche. Use analytic tools to gather insight into social media best practices, so your content creation matches the style of your audience. The more organic your interactions appear, the more likely you’ll see increased audience interaction.

You Can Predict The Next Trend

One of the most important benefits of adopting a social selling strategy is your ability to predict oncoming social trends. The more time you spend within the social media realm, the quicker you’ll see viral trends cropping up amongst your demographic. Using a combination of social listening and competitor monitoring, smart sellers can jump onto viral content trends before they rise up in virality making the branded content more likely to slot itself within the mainstream and gain increased audience engagement.

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other stories

Commandez des puzzles en bois en gros chez Unidragon depuis 70 pays et gagnez 1001ès le premier mois!

Unidragon fabrique des produits qui sont vendus avec succès sur les marchés d’Amérique du Nord, d’Europe, du Moyen-Orient notamment. Les puzzles de bois et les cartes du monde décoratives sont les deux principaux produits pour lesquels l’entreprise est connue. Ces produits peuvent être des dreams et faire partie de produits futurs achetés pour soi ou les autres.

Avantages de commander des puzzles en bois chez Unidragon

Commander et acheter des puzzles en bois avec l’entreprise apportera de nombreux avantages tels que du matériel photo et vidéo professionnel pour pouvoir faire la promotion du produit. Les produits en bois sont de haute qualité et les clients ne pourront qu’être satisfaits. De plus, un responsable personnel, qui sera amené à diriger le processus de vente. Enfin, un document officiel confirmant votre participation pourra être établi.

Les ventes en ligne de produits en bois

Les boutiques en ligne de puzzles fleurissent sur la toile et il peut être difficile de s’y retrouver. Les puzzles en bois peuvent être utilisés autant par les enfants que par les adultes. Cela peut constituer un cadeau original et qui sort de l’ordinaire, surtout pour les adultes.

Il est aussi possible d’offrir des puzzles comme cadeau d’entreprise. Le secteur des puzzles a innové depuis plusieurs années et il est possible d’en trouver en 3D, des puzzles “mandalas” qui prônent la concentration, la relaxation et ainsi assurent de passer un bon moment ludique. Certaines personnes font aussi la collection de ces objets. Le design et les couleurs peuvent être de grande qualité et ainsi les utilisateurs ou les joueurs les valorisent de cette manière.  Beaucoup de formes, couleurs, et tailles de puzzles en bois existent dorénavant. Ils peuvent être utilisés en solitaire ou bien en groupe. Des thématiques ou des environnements spécifiques sont souvent représentés dans les puzzles, comme les animaux, les villes, des paysages, mais aussi du végétal, des formes géométriques ou aléatoires.

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Sales Techniques

5 Tips For Collaboration Skill Development in Bangkok

“Two heads are better than one” – this is an old saying that rings true even today. From multiple people editing a shared document to brainstorming new marketing strategies and beyond, it’s no wonder that collaboration is a key aspect of any organization working towards a common goal. But like any soft skill out there, collaboration skills don’t come instinctively. Looking to support your team’s collaboration skill development in Bangkok? You’ve come to the right place as we’ll divulge 5 tips to have them collaborating like pros in no time!

1. Cultivate Openness And Transparency

Although Thai business culture is known to be fairly hierarchical, injecting a dose of openness and transparency surely can’t hurt. After all, how can you expect your team to collaborate if they feel stifled in the organization? While there’s no need to make every piece of confidential information public, you should aim to share adequate information about your organization’s goals and objectives, as well as important milestones and roadblocks. This ensures that everyone will be on the same page and can work together seamlessly.

2.  Foster a Community Working Environment

It can be hard to feel a sense of belonging in mega cities. That’s why collaboration skill development in Bangkok can be as simple as fostering a community working environment. Introduce a daily morning huddle between your team members or take them out for team lunches every now and then. These meetings can be used to discuss each person’s ongoing projects and daily tasks, as well as to establish opportunities for team work. But crucially, these meetings serve as a reminder that each team member is working as part of a collective whole. 

 3. Create Informal And Fun Spaces in The Office  

Ping pong table in the staff break room, anyone? Or what about a coffee and tea station? Even though real estate in Bangkok may be expensive, creating informal and fun spaces in the office can be a great tool for collaboration skill development. As employees socialize in a relaxed setting, they can ask for work-related advice, share insights, and learn from one another. The knowledge gained and comfort level established from these interactions will also make them feel empowered to contribute and collaborate. 

 4. Head Out of The Office For Some Team Bonding 

Speaking of establishing a comfort level between employees, a company trip outside the city is the ultimate team bonding experience. Think: a secluded beach or mountainous location, an itinerary jam-packed with fun, team building activities, and employees all having a great time. They’ll come back to the office closer, refreshed, and ready to work collaboratively together. Who says you can only have collaboration skill development in Bangkok?  

5. Enroll Them in a Collaboration Skill Development Course  Despite your best efforts to accelerate collaboration, there’s a possibility that this might not happen. Perhaps the team is too diverse and don’t have much in common? Or maybe employees just don’t understand the value of collaboration. Fortunately, there’s an easy fix. Simply enroll them in a course on collaboration skill development in Bangkok, where they will learn about collaboration in theory and in practice.

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Marketing

5 Benefits of Market Segmentation

Marketing segmentation in a business is vital as it allows the business owner to provide products and services to the right target market at the right time. It is an effective tool that any entrepreneur would benefit from as it offers a marketing edge.

Determine Market Opportunities

Market segmentation allows a business owner to identify market opportunities. The marketer studies the needs of every segment, analyzing the level of customer satisfaction. Once you find segments with low customer satisfaction levels, you can exploit this opportunity by launching a new product in the market that will satisfy customers.

Advertising Medium

There are many platforms you can use to market products and services, from billboards, plastic postcards, social media platforms, TV, and radio. Marketing segmentation allows you to choose the suitable means of advertising that will create the right impact on your target market.

Designing a Product and a Service

Giving customers the products and services they need is very important for the success of any business. Market segmentation can help a business design a product that meets the demand of the target customers. Products and services with a high market potential can be created and directed to satisfy the target market.

Helps in Fixing Prices

Another benefit of market segmentation is that it helps the marketing team set prices for products. Different market segmentations have different perceptions of prices. It is necessary to use different pricing strategies depending on the market. For instance, in lower-income groups, prices have to be low with more effort to promote a product.

Better Products and Services for Customers

Market segmentation allows a company to focus its marketing strategies on a specific area. When market research is done well, a company can focus on its target market and provide better products and services. Market segmentation is a great strategy, especially for small businesses. When done correctly and with the right resources, it can enhance customer satisfaction and increase sales.

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SEO

Partner with a Reputable SEO Agency in Bangkok

seo

Many brands are in a rush to change their marketing strategy. They’ve learned the lessons the COVID-19 pandemic has taught the business world about the importance of having flexibility in your marketing capabilities. They’ve also realised that putting together a marketing strategy and a website capable of supporting all the activities they planned to try to gain lost ground can’t be done by themselves alone.

They need the help of an SEO agency to ensure their website is, and continues to be, ready to meet the challenges of this bold new step into the digital marketing world. But when they start looking around, they realise they don’t really know what an SEO agency does in the first place. So how are they supposed to know which one is the best at their job?

Explaining SEO

Of course, you could go on reputation alone in making your decision, and many companies often do. But in order to make your own contribution to the process and understand what it entails, we’ll give you a brief overview of how SEO and digital marketing activities act symbiotically to raise a brand’s product and services awareness, increase its conversion rate and raise its website ranking.

Most digital marketing companies offer both marketing and SEO services. They have to interact so often; it simply doesn’t make much sense to treat them as two separate businesses. The SEO team provides a stable platform (your website) to use as the ultimate destination for all the marketing activities and ads placed by the digital marketing team.

This means that the SEO team are generally some of the first people to take a look through your website and improve its function to the point that it’s robust enough to handle the activities planned by the digital marketing team.

They’ll start by doing an SEO audit of your website that will highlight all the flaws and errors of your site. They’ll fix any broken links that might’ve been frustrating prior visitors and ensure that the site is easy to navigate. They’ll also improve the site’s loading speed, so users don’t become discouraged from visiting.

The SEO team will also be the ones that improve the site’s content and introduce keywords to improve your site’s Google rankings.

Mechanics of Digital Marketing

The SEO team are the mechanics of digital marketing in preparing your site for the digital marketing activities to come. It may seem like this is a lot of effort to go through for what may be just a few enquiries, but a quality digital marketing agency will often have several ad and marketing campaigns operating at the same time over Google Ads and many social media platforms. Having an ecommerce platform on your site is also something that needs careful preparation.

What starts out small, can grow quickly and be a saving grace for your brand’s awareness and profitability both regionally and internationally.

Learn more about the role of SEO in providing your brand with a comprehensive digital marketing platform by contacting Primal, Bangkok’s award-winning digital marketing agency.

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Business

Adaptive Leadership Helps Your Brand’s Chances of Success

leadership

The COVID-19 pandemic has taught us a lot about the need to stay flexible and ready to adapt to change. The companies that thrived during the quarantines and lockdowns were those that could adapt their businesses into an online ordering and delivery type of operation.

In hindsight, this may have seemed like a ‘no-brainer’ of a decision, but at the time it became apparent that certain drastic steps would have to be taken to ensure a brand’s survival; you can be sure there were some sleepless nights before and after companies made the switch. And many of the most successful brands who made that switch had managers who had been trained in adaptive leadership.

This leadership model is simply a systematic approach to adapting to changes in the workplace, recognising trends in the market and making the most of them, or keeping a team of colleagues firmly focused on a common goal. The model has three main determining factors that are used in making the decisions that represent adaptive leadership.

Experimentation and Intelligent Risks

No company can grow without taking a risk on an untried product, system, or innovation. It’s what differentiates one company from another and sets the better companies apart. But experimenting is also a risky undertaking. You have to have trained managers that can look at the cost versus the benefits from an objective viewpoint, and ensure that the results align with the company’s goals.

You also have to have managers that can learn from the mistakes encountered along the way and make use of them. Adaptive managers know that experimentation is always valuable in concept. But making it pay off in practice takes leadership.

Crucial vs. Expendable

Adaptive managers and leaders know that anytime a brand is growing, they’re in a continuous state of upheaval. Managers can’t afford to be sentimental about a process that’s comfortable if it’s also impeding growth and expansion.

The ability to judge the crucial versus the expendable spans the entire scope of your brand’s operations. While a factory’s operation may be easy to judge based on the time and costs saved, it can be more difficult to judge the value of jettisoning a supplier that has been with you for a long time. A manager who has been trained to be adaptive and analytical in their approach to this process can objectively make value judgments for the benefit of the company’s future.

Focused and Disciplined Assessment

Having taken the plunge into an era of experimentation, it’s now time to assess and integrate these new facets of your brand’s operations. Adaptive managers know that’s it’s important to be able to make any adjustment to these new facets to ensure they help lead the brand toward its goals.

By having a team trained in adaptive leadership, your brand will be in a much better position to respond to all the challenges in the years to come.

If you’re interested in learning more about a custom leadership education for your organisation, please contact the Center for Asia Leadership at our Kuala Lumpur office.

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Finance

A Bumiputera Loan Can Help Your Business Weather Covid

business loan

The Government of Malaysia, through the Minister of Finance Incorporated, has formed a wholly-owned subsidiary called Syarikat JaminanPembiayaanPerniagaan (SJPP), which administers and disburses funds through existing financial institutions. There are nine working capital guarantee schemes in total, and one of the schemes is designed to meet the needs of Bumiputeras who need a business loan to help their private business survive the economic downturn.

The worldwide COVID-19 pandemic has made the timing of the availability of these loan schemes all that much more welcome. People who have carefully built a well-respected business in their community and have maintained an impeccable credit rating while building the business do not deserve to have their hopes and dreams because of something they had no control over.

Financial Institutions Need Backing as Well

One of the main problems with an economic recovery during a pandemic, is no one knows exactly how long it will take. For financial lending institutions, this is an extremely crucial issue. The officers of the lending institution have no guide to know where they should draw the line on lending, so most of them take a more conservative path out of self-preservation.

But a financial lending institution that isn’t lending also isn’t earning any revenue. This stalemate causes further depression in an already reeling economy. The Minister of Finance Incorporated saw the dangers of this potential situation and created the nine schemes as a safeguard against this vicious cycle.

By supporting the lending institutions instead of issuing funds directly, a business can continue doing business with a lender that they already enjoy a relationship with. These lenders also enjoy another source of funding in which to help their customers.

What are the Details of the Bumiputera Loan?

The Bumiputera applying for a loan under the SJPP WCGS-B scheme, must have ownership of 51% of the shares (or more) of the SME business shares. And be incorporated under:

  • Registration of Business Act 1956
  • Companies Act 1965, or 2016
  • Limited Liability Partnership Act 2012
  • Respective authorities or district offices in Sabah and Sarawak: or
  • Respective statutory bodies for professional services providers

Once approved for the business loan, applicants can borrow a minimum amount of RM100,000 up to a maximum of RM3.0 Million over 15 years or until December 31st, 2035, whichever comes first.

The purpose of these loans must be for working capital or capital expenditure. The loan cannot be used to repay other outstanding loans. The loans can be issued in a number of facilities to suit the business owner’s needs, including term load/term financing, overdraft/Cash Line-I, trade facilities and Commercial Card.

For business owners reeling from the effects of the global pandemic, these loans can’t come at a better time. And for new business owners who launched their dream company shortly before COVID-19 became a reality, these loans can ensure that these SMEs have the chance to grow and become an asset to their communities.

For more information about these working capital guarantee schemes, please get in touch with your local financial lending institution or SJPP directly.

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SEO

The Importance of Online Marketing in Malaysia

online traffic

Technology is a huge part of human lives all over the world. In the span of just a few decades mobile phone ownership increased dramatically and now a majority of adults are mobile phone users.

This widespread prevalence of technology makes online marketing absolutely necessary in many parts of the world. This article will examine how online marketing in Malaysia is an important concern for any businesses seeking to do business there.

Technology Use in Malaysia

Like most other modern nations, Malaysia’s economy has become very digitized and the Malaysian government actively promotes engagement in the digital economy. Digital technologies are pushing forward large scale economic growth through increasing efficiency and encouraging innovation.

In this forward-thinking business community, marketing also has to be done in the digital sphere. Online marketing in Malaysia is a key way to reach customers for a wide range of businesses. Even among consumer communities who primarily live outside of urban areas, digital marketing is a very effective way to build relationships and promote goods and services for these communities.

Marketing Trends in Malaysia

This year Malaysia saw some marked trends in the world of online marketing. There has been a sharp increase in mobile traffic, which is now more widespread than ever before. There are also growing numbers of influencers on Instagram and YouTube, which coincides with spikes in users on these platforms as well.

Marketing for customers in Malaysia is becoming more personalized. In addition, most digital platforms in Malaysia are looking toward omni-channel marketing, which promotes a business recurrently across many different digital channels. These key trends in online marketing in Malaysia are important to keep in mind for any companies looking to gain more business here.

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Uncategorized

Get Effective Treatment for Knee Pain in Bangkok

knee pain

Knee pain can affect everyone. Although there is no guarantee that you can avoid knee pain throughout your life, there are state-of-the-art remedies to knee pain in Bangkok that can help you recover from the sometimes debilitating effects of this pain.

Many Causes of Knee Pain

The knee is one part of the body that’s crucial to living a normal, active life. But too many circumstances that are part of your daily life can affect your ability to walk and function normally because of intense knee pain. Simply gaining too much weight or exercising too strenuously can be the source of knee pain.

Adults have to face the fact that they can’t run and jump as they did as children because the knee weakens as we age. The act of jumping down from a step-stool is enough to cause damage to an aging knee.

The actions we take can cause many injuries, including tearing the Anterior Cruciate Ligament (ACL) or Medial Collateral Ligament (MCL). These knee injuries are most often found in people who are active in playing sports such as football, tennis or badminton. But knee pain can be caused by a myriad of different injuries, all affecting specific components of the knee.

The knee joint is a relatively delicate and fragile structure that contains two intersecting bones (the tibia and femur), a kneecap (the patella), and ligaments, cartilage, muscles and nerves that help keep the joint together and performing as designed. If any one of these elements malfunctions or is damaged, excruciating knee pain can occur.

Keeping your weight down and the muscles in your legs strong and healthy is about all you can do to ensure your knees stay healthy. But accidents can and do happen.

Dealing with Knee Pain in Bangkok

If you’ve injured your knee and are experiencing knee pain, one of the first things you should do is elevate the knee and apply an ice pack to minimize any swelling. After that, get to a doctor or clinic specializing in orthopedics and let the professionals take over.

One of the first treatments a clinic in Bangkok will perform is to relieve of knee pain. Modern clinics use ultrasound, lasers and shockwave machines to help ease the pain. Once you’re comfortable, they’ll use manual therapy and clinical massage to improve the mobility of the joints and loosen the tissues and cartilage in the injured area.

They’ll work on increasing your range of motion over the recovery period, which could last from a week to several months, depending on the extent and type of knee injury.

The clinic will complete the recovery process by prescribing a series of exercises you can do at home to strengthen the knee and the muscles around it. The exercises will minimize the chances of the injury recurring.

If you have a knee injury or pain that isn’t responding to your current treatment or want more information on knee injuries, contact Bangkok Physiotherapy Center to schedule an appointment for a consultation.

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Marketing SEO

How to Take Your Business Marketing Strategy Next-Level

Running a business is complex, requiring a great deal of flexibility. Growing your business is just as daunting, and your digital marketing strategy should be a top priority. In order for your business to thrive in a world so reliant on excellent digital marketing, your skills need to continuously evolve. Let’s explore a few important tips to boost your digital marketing capabilities.

Advance and Refine Your Skill Set

A good digital marketing strategy is critical to the growth of your business, and this includes developing both your hard skills, like analysis of the success or failure of your current strategies, and your soft skills, like creativity and innovation. Without the hard skills to determine how you are being perceived and received by customers, you will be unable to understand and act on the data you gather. Without soft skills like the ability to conceptualize and execute original content, you will find it difficult to connect on an emotional level with customers.

Change management is critical to your success. What is change management in project management and why is it important? An example of change management is a long-term project with a team of employees. While the project might get underway quickly, if you lose a critical team member, you must be able to pivot your tasks, timelines and goals to meet your deadline and still provide a quality product. Change management requires you to grasp how the change will affect the team, and communicate it effectively to your team. With good planning and communication, it should be easy to shift plans successfully. Businesses unable to deal with change management typically don’t last long in the quickly changing world of e-commerce.

Stay Up to Date on SEO

Search engine optimization, or SEO, is a great way to stay informed about what content your customers or potential customers find engaging. SEO styles and methods are designed to exist in flux, creating room for entrepreneurs to mold their content to the needs of the business, while maintaining good visibility on the internet and creating a voice for their brand. Read the highest ranking SEO articles online, take a free online course or download an app to help you track the success of your SEO strategy – and never stop learning! 

Explore the market

One of the best ways to enhance your digital marketing strategy is to stay tuned-into what is happening in your market space or vertical. Regularly perform searches for your competition or businesses you admire, and incorporate the elements of their strategy which enhance your skills and product. A thorough knowledge of the market you would like to dominate will give you the best chance of success. 

Be Aware of the Latest Trends

Don’t be afraid to take risks and try new things!  In a world where everyone has a digital marketing strategy, it’s critical to create original and compelling content to engage readers. 56% of global businesses have plans to invest heavily in content creation in the upcoming year, as statistics clearly show that 72% of companies confirm that their content marketing increases leads and customers. Look for gaps in your content creation, like a lack of videos or blog posts, and fill those gaps!  Worried about the quality of the content? The only way to learn is to try! 

Understand Analytics

Typically, some personality types gravitate toward statistics and analytics, and some toward creativity and creation. Excellent digital marketing requires a happy medium between both skills. If analytics is your jam, rock on!  If analytics is not your thing, try downloading an application that will do your analytics for you, or pull in a more experienced team member to show you the ropes. 

Enhance Content Writing Skills to Write a Compelling Message

One of the biggest marketing challenges in 2021 is creating content that generates leads. COVID forced many traditional businesses to close their physical doors and open new avenues of communication on the internet – making clear, concise and creative writing critical to their future success. Consumers are significantly more likely to choose a vendor with a well-organized and written, original and informative content, than they are to choose a business with poorly written material.

They simply want to know what they are getting, and who they are working with. Misspelled words or plagiarism indicates to customers that the quality of your work will be just as slip-shot as your marketing material. Working with a team to optimize your content before you post it will give you a broad range of varied experience, and a few sets of eyes committed to the success of your business.

Conclusion

The coolest thing about content marketing is how flexible it can be – and this is something you must embrace. If you want your business to be next-level successful, you must create a next-level successful digital marketing plan, and follow through!  Collect free or even paid resources to help you boost your digital marketing skills, and insist on your peers doing the same – and remember to be flexible!  Getting comfortable with change and ambiguity could be the difference between the success or failure of your business.