Optimising Your Time: The Benefits of Outsourcing Routine Tasks

In today’s fast-paced world, time is a precious commodity. We too often find ourselves juggling numerous responsibilities, both at work and in our personal lives. With so much to do and so little time to spare, it’s essential to find ways to maximise our time efficiently. This is where outsourcing takes centre stage. Outsourcing routine tasks can be a gamechanger, allowing you to reclaim your valuable time and focus on what truly matters. In this blog, we’ll explore the advantages of outsourcing and how it can help you regain control of your schedule.

Why Outsource?

Michelle from virtual assistants Virtual Hand said “Outsourcing is a concept that has gained immense popularity in recent years. Whether you’re a business owner or a busy professional, outsourcing tasks that don’t require your specific expertise can be a smart choice.” Outsourcing can take many forms, from hiring virtual assistants to partnering with specialised service providers.

Benefits of Outsourcing

  1. Time Efficiency: One of the main advantages of outsourcing routine tasks is the time you save. When you hand off administrative, repetitive, or timeconsumingwork to skilled professionals, you free up hours in your day. This extra time can be redirected towards more strategic activities or simply used to enjoy your personal life.
  1. Focus on Core Competencies: Outsourcing allows you to concentrate on what you do best. For businesses, this means dedicating more time to innovation and strategy. For individuals, it means having the mental capacity to excel in your field of expertise without distractions.
  1. Cost Savings: Contrary to popular belief, outsourcing can be costeffective. When you outsource tasks, you eliminate the need to hire and train inhouse staff, provide office space, and invest in equipment and software. Additionally, outsourcing providers often offer flexible pricing models, so you only pay for the services you need when you need them.
  1. Access to Expertise: Outsourcing companiesspecialise in their respective fields. When you outsource tasks to experts, you benefit from their knowledge and experience. Whether it’s administrative support, social media management, or any other service, you can trust that your outsourced team will deliver highquality results.

Getting Started with Outsourcing

If you’re ready to reclaim your time and enjoy the many advantages of outsourcing, it’s time to take action. Start by identifying the tasks that consume your time but don’t require your unique skills. Create a list of responsibilities that you can delegate, and then research outsourcing providers that align with your needs.

At Virtual Hand, we offer a range of virtual assistant services tailored to your specific requirements. Our team of experienced professionals is ready to assist you with tasks such as administrative support, data entry, email management, and more. By outsourcing to Virtual Hand, you can maximise your time and productivity.


In a world where time is precious, outsourcing routine tasks can be a gamechanger. The advantages are clear: time efficiency, the ability to focus on core competencies, cost savings, and access to expertise. If you’re ready to free up your schedule and achieve more, consider outsourcing today. Don’t wait any longer. Contact to learn how our virtual assistant services can help you maximise your time and take control.

Sales Techniques

10 Proven Techniques to Boost Your Sales Conversions

In the world of sales, closing deals and increasing sales conversions are key to achieving business success. To maximize your sales potential, it’s important to employ effective techniques that not only attract customers but also convince them to take action. In this article, we’ll explore 10 proven techniques that can significantly boost your sales conversions. By implementing these strategies, you’ll be well-equipped to drive more revenue and grow your business.

1. Understand Your Target Audience:

To increase sales conversions, you must have a deep understanding of your target audience. Research their needs, pain points, and preferences. By tailoring your sales approach to match their specific requirements, you can build trust and establish a connection, ultimately boosting conversion rates.

2. Personalize Your Sales Approach:

Personalization is a powerful tool in sales. Address your prospects by their names, tailor your communication to their unique circumstances, and show genuine interest in solving their problems. This level of personalization creates a sense of rapport and helps potential customers feel valued, increasing the likelihood of conversion.

3. Leverage Social Proof:

Human beings are social creatures who tend to rely on the opinions and actions of others. By showcasing positive reviews, testimonials, and case studies, you can provide social proof that your product or service delivers results. This builds trust and credibility, significantly improving your chances of converting leads into customers.

4. Highlight Unique Selling Points (USPs):

Clearly communicate the unique benefits and value proposition of your product or service. What sets you apart from competitors? How can your offering solve customers’ problems more effectively? By emphasizing your USPs, you can capture the attention of prospects and convince them to choose your solution over alternatives.

5. Implement Clear Call-to-Actions (CTAs):

A strong and compelling call-to-action is essential for driving sales conversions. Clearly guide your prospects on what steps they need to take next, whether it’s making a purchase, scheduling a demo, or signing up for a newsletter. Use action-oriented language and make it easy for them to follow through.

6. Overcome Objections:

Prospects often have concerns or objections that hinder the conversion process. Anticipate these objections and address them proactively. By providing clear and persuasive answers to potential doubts, you can alleviate fears and instill confidence in your prospects, nudging them closer to making a purchase.

7. Offer Limited-Time Promotions:

Creating a sense of urgency can be a powerful motivator for sales conversions. Offer limited-time promotions or exclusive deals to create a fear of missing out (FOMO) among potential customers. By setting a deadline or emphasizing scarcity, you can push them to take action and convert before the opportunity passes.

8. Provide Excellent Customer Support:

Outstanding customer support is a key driver of sales conversions. Be responsive, helpful, and attentive to customer inquiries and issues. By delivering exceptional service, you not only build customer loyalty but also increase the likelihood of positive word-of-mouth referrals, which can lead to more conversions.

9. Optimize Your Sales Funnel:

An optimized sales funnel guides prospects smoothly through each stage of the buying journey. Identify any bottlenecks or areas of friction within your funnel and make necessary improvements. Streamline the process, remove unnecessary steps, and ensure a seamless experience from initial contact to final conversion.

10. Continuously Test and Refine:

Effective sales conversion techniques require ongoing evaluation and refinement. Test different approaches, track metrics, and analyze results to identify what works best for your audience. By continuously improving your strategies, you can adapt to changing market dynamics and stay ahead of the competition.

Boosting sales conversions is a fundamental goal for any business. By implementing these 10 proven techniques, you can enhance your sales approach and drive higher conversion rates.


Making Persuasive and Engaging Customer Presentations

Customers today are distracted; the need to capture their attention and hold it is acute. There is a saying that describes the role of Marketing as being to “get all the ducks in a row”, and it’s Sales’ job to “shoot them.” Of course, we don’t want to shoot customers – quite the opposite – but we need to recognize the hard work it takes to get them there in the first place. When a customer is standing in your office, it’s the result of many hours of Marketing activities and careful nurturing of each potential lead. If we stumble at the last stretch before the finish line, then all that work is for nothing.

Once your customer has been ‘lined up’, the next step is often a persuasive presentation. The goal is not to exchange information, but to demonstrate the relevance of your products or solutions to their situation. Facts can be looked up or emailed at any time – your presentation has to offer a more complete experience that erases any doubt and confirms their trust in your company.

The key to achieving a persuasive presentation is to make it into an experience that’s sizzling with relevant storytelling and served with just the right level of emotion to trigger action. How do you do that?


Why are we here, exactly?

Ask this question before the audience does – not necessarily as part of the presentation, but rather to ensure that the point is clear for you. Once this is well-defined, make sure it’s also clear to the audience, so they stay attentive.

A customer presentation is an opportunity to meet, and look each other in the eye. While we find it hard to trust faceless entities such as corporations, it is much easier to trust a familiar face. Don’t forget this important human element in your presentation, because it’s often neglected.

When you can’t meet in person, remote presentations can use digital storytelling software to show digital stories as a critical component in your messaging. These can help overcome the gulf created by distance or lack of familiarity, and it can be both repeatable and customizable.

Use your Briefing Center for an exchange of ideas

When a customer comes to your briefing center, they are not there for you. They’re looking to exchange ideas and explore solutions that benefit them, so your presentation must center around them with relevant concepts.

Don’t try to overload the customer with facts. Even when they’re highly relevant, it’s better to be highly selective with facts and figures and only use them to anchor an ‘idea’. The difference between a fact and an idea is subtle, but by focusing on the latter you create an open discussion that can reflect the customer’s perspective better.

Be prepared to receive ideas as much as giving them out. If you pay too much attention telling them what you can do, this can become inadvertently restrictive. Listen to your customer as they describe their situation, and respond with stories that reflect a similar situation and how you solved it.

A digital story can be highly effective for this, but only if it doesn’t interrupt the flow of idea exchange. Good digital storytelling software should enable total flexibility in this regard, and allow you to flip between content in a non-linear way. This is a massive improvement compared to traditional presentation and slideshow software solutions.

When you can use your digital stories to show a range of possible solutions and how they impacted the people involved, you can then open the conversation to see if this looks like a good match for them, and what needs to be different for it to line-up perfectly.

Persuasion requires the judicious use of emotion, and this isn’t easy. However, with some carefully prepared digital stories you can produce the right combination of trust, empathy, and hope.

Digital storytelling software tools for killer presentations

Your customers will be most effectively persuaded by a customized presentation that includes a strong and interactive human element, supported by varied digital components. These should include digital stories that inspire, visual data, linked media assets, and 1-2 brief slideshows.

The goal of the visual support is to make the presentation attractive, but not confusing or cluttered. Many people try to include everything in the slideshow component, which is usually a mistake. Slideshows are intrinsically constrained in their capabilities and you lose the value of digital stories and media assets when they’re stuck in the PowerPoint deck instead offering an opportunity to shift perspective.

Some apps can help you to make a more visually pleasing slide deck, and this can help make it more appealing. These include Haiku Deck, Prezi, PowerPoint, Canva, and Google Slides. Microsoft’s PowerPoint, however, remains a leader in the field. There are also several online and cloud-based tools for making an attractive presentation. But a slideshow is ultimately just a slideshow – the format is somewhat limiting.

Digital storytelling software can become a versatile hub for any presentation. Enterprise-grade digital storytelling software such as Hyro can serve literally any kind of media asset (including a slideshow) using its cloud-based and web-friendly architecture. Software like this can also be used to make presentations accessible for remote audiences as well.

Want to persuade? Use storytelling.

There are many psychological tools and tricks that you can use to be more persuasive. These include the Bandwagon Effect, The Halo Effect, The Expert Effect, Social Proof, and the power of positive emotion.

All of these are hard to use in a traditional presentation, but very easy to wield effectively with digital stories. Storytelling is the perfect way to leverage these tactics.

Without needing to shell out on an enterprise grade digital storytelling software solution, there are some simple ways you can use the storytelling paradigm. For instance, consider ways you can reframe existing facts or figures as a story. Their 12% of unanswered calls can then become a story about frustration among staff and stress when they can’t meet their goals. You can talk about how managers struggle to find solutions, while their customers become increasingly dissatisfied before eventually hanging up. A simple story like this, even a verbal one, is much more tangible than “12% unanswered calls.” For larger companies however, it makes good sense to invest in a mature solution in the form of digital storytelling software. This can handle the challenge of hybrid meetings, complex media assets, and non-linear storytelling – all of these have huge benefits that reach far beyond making your presentations more persuasive. This kind of investment makes a company ready for an agile and digital future.


How to Keep Up with Brick-And-Mortar Retail Trends for 2023

The retail industry is constantly evolving. In 2021, we observed retail marketing trends that included social media influencer marketing and augmented reality that could fit clothing virtually. Knowledge of this information helped retail businesses improve their marketing initiatives. As we near the end of 2022, businesses—especially brick-and-mortar stores—must keep up with next year’s retail trends. After all, this age of technology requires physical establishments to adapt lest they become irrelevant to consumers. With that said, here’s how you can keep up with retail trends in 2023:

Modernise your payment methods

Consumers are turning away from cash. To be exact, in the UK 23 million people are abandoning cash in favour of more convenient options like cards and contactless payments. While cash won’t be eradicated entirely, it’s best to cater to your consumers’ preferences by modernising your establishment’s payment options. Card payment solutions for businesses will aid you in this transition. In particular, card machines are reliable and convenient for accepting payments. These can be stationed at the till or brought to the customer as they’re usually portable. They safely accept major cards like Visa and Mastercard as long as they have internet access. Another payment solution is near-field communication or NFC-enabled payment terminals. Contactless payments such as Google Pay and Apple Pay need these devices to process transactions. This is a convenient option requiring little to no time when customers pay for their items or services.

Offer personalisation and customisation options

One thing that customers have less authority over when shopping online is the customisation of products. They can only fully personalise goods when they’re in physical stores—which is why you should start offering this option. Allow customers to personalise your products by changing their colour or placing add-ons to improve their look and feel. Not only will this bring foot traffic to your store, but it will also serve as an engaging customer experience that will attract new customers. Data science and machine learning technologies will aid you in this initiative as these detect and analyse consumer preferences. For instance, these can make personalisation recommendations when customers design their products.

Make more sustainable business choices

More consumers are becoming eco-conscious of their purchases and the businesses they choose to support. Your store must invest in sustainable retail solutions to cater to these customers. In fact, 31% of shoppers are more likely to purchase based on their environmental values, while 32% expect brands to be transparent regarding their sustainability efforts. To meet this demand, some solutions to apply in your store are sustainable packaging and incentives. Switch out non-biodegradable bags for compostable and recycled product packaging. Entice customers to participate in environmental protection by offering incentives like discounts whenever they bring reusable bags or participate in recycling programmes. Optimise your customer service

Customer service exists in both the physical and digital retail environments. While traditional retail customer service involves face-to-face interaction with consumers, using chatbots will make this more efficient. Chatbots are artificial intelligence technologies that can answer customer enquiries and concerns. You can station a tablet or smartphone in changing rooms, tables, or corners. This also allows customers to get assistance during peak hours or staff shortages. Optimising your customer service increases consumer satisfaction in your brick-and-mortar location.

Improving your store according to next year’s retail trends will increase satisfaction and bring success to your business. Make sure to modernise your payments, optimise customer service, offer personalisation options, and make more sustainable decisions.


How Businesses Should Approach In-Person Events Resuming

It should be no surprise that the pandemic and its associated health and safety restrictions significantly impacted in-person industry gatherings. Massive gatherings of people from all over the country or world under one roof sound like a perfect habitat for virus dissemination after all.

In 2022, with in-person events on the rise and daily Covid cases on the decline across the United States, event professionals and venues are torn between the desire to return to face-to-face interaction and engagement and the uncertainty posed by new Omicron variants and corporate aversion to business travel.

Event planning in 2022 and beyond will be different than it was in 2019. The world has irreversibly changed. Thus, the expanding digitalization of the meetings and events business gives participants options for ensuring their security while providing a magnificent hybrid or physical event experience.

Thinking Conservatively

A more conservative approach to budget reduction will necessitate increased audience preparation and comprehension for conferences, meetings, and events. Collaboration between venues necessitates flexibility and improved communication about how in-person and online guests navigate each event stage, consume material, and network.

An Industry Put On Hold

The 2020 COVID outbreak stunned the event planning industry, forcing organizers to retrain and rethink everything from revenue structures and sponsorships to event technology and content distribution.

Fears of disease transmission, national lockdowns, and people’s aversion to meeting new people have shifted from in-person to online or hybrid gatherings. Here are more reasons why live or in-person events have been put on hold during the pandemic and even sometime after restrictions were lifted.

Engineering for Special Events

As the virus spread, many conferences and gatherings changed from traditional in-person scheduling to virtual platforms. Other virtual event platforms let attendees connect from their computers and provide advanced registration, networking, chat, and attendee engagement capabilities.

The epidemic has pushed virtual networking solutions to the forefront, forcing enterprises to evolve their products to enhance bandwidth and capacity rapidly. Virtual event platforms have grown in popularity and capability, with customized possibilities for any event style, size, and budget. Improved technology enables more modes of interaction and assists event organizers in more accurately duplicating in-person events online.

Fear in a Crowd

Many people are hesitant to join organizations of any size after months of working from home and social isolation. Individuals are understandably apprehensive about shaking handshakes and making eye contact with nearby people worldwide. The pandemic’s long-term effects threaten the activities that previously lured people to in-person meetings and conferences, such as networking, listening to industry experts, trying new goods, visiting a new place, and so on.

The uncertainty around mask regulations and rules limiting the size of meetings complicates matters even more. To adhere to constraints that are unlikely to change until a vaccine is available, organizers must modify the number of attendees in a room at one time, relocate portions of conferences outside, or create other creative alternatives. Following local rules may assist in easing some people’s nerves and produce a safer environment.

Cost-Cutting Measures

Attending in-person events can quickly become expensive in terms of travel costs, lodging charges, and registration fees. During an economic downturn, your company’s travel and training budget may have been decreased because it cannot afford to send its employees to as many conferences and events as previously if any.

Due to job and economic uncertainty, you will be less likely to spend money on non-essentials when paying for event expenditures on your own. Even after the recession, the epidemic will have long-term economic consequences.

Additionally, event organizers must consider the higher cost of additional cleaning processes and pre-packaged food, which may raise the price of presenting an in-person event while decreasing earnings from major trade exhibits.

On the other hand, virtual events do not require travel and are significantly less expensive to produce, lowering registration prices and making them more affordable for businesses and people.




Getting Back Out There

In many ways, face-to-face contacts are irreplaceable, and participants are ready to return to them. In the last three years, event producers have used virtual events with greater creativity. Nonetheless, substituting live events was never a problem.

You must emphasize event safety if you want to minimize cancellations and postponements. Most event organizers and spectators have adjusted to in-person event participation’s new restrictions. To assist you in guaranteeing that safety is never compromised, recent COVID vaccinations and COVID-safe technology have been created.

That is why you should focus on hybrid events. Hybrid events combine physical and digital elements. They frequently provide for significantly greater flexibility: participants can attend in person if they like or remotely if they are unable or unable to do so. If you will, this is the finest of both worlds.

Many related events can occur concurrently in various locations using hybrid events. The following are why hybrid events are the future of business gatherings.


Those who live far away from the event can watch it online, saving money on flights and lowering their carbon footprint.

Attendee Participation

Attendees select how to participate based on their location and event goals.


Hybrid events have a more prominent global impact since they contain an internet component. Furthermore, programming might be made available on-demand, increasing its reach even further.


The most significant disadvantage of going online is the lack of networking opportunities. Networking is still feasible during the in-person component of a hybrid event. If the primary goal of a participant is to network, they can attend in person.

Data Tracking

Data tracking and analysis are simple due to the technology connected with hybrid (apps, social media, zoom, etc.)

Why Should In-person Events Resume in 2022?

Business events can be an effective marketing tool. Trade shows, displays, and other events can be a great way to:

  • Explain your products and services
  • Improve your company’s visibility
  • Demonstrate new products and services
  • Connect with industry experts
  • Look for prospective collaborations
  • Consider what your competitors are offering.
  • Participate in giveaways.
  • Produce fresh business leads
  • Customers must be attracted and converted.

Depending on your objectives, you could:

  • Come as a visitor.
  • Set up a trade stand or booth as an exhibitor.
  • Create and manage your event behind the scenes.

The Value Of Face-to-Face

There is no comparison to the benefits of face-to-face meetings, casual interactions in the hallways, and brief chats over meals at in-person events for your business. Although things may take some time to settle down, live events are here to stay. The only question is if organizers and businesses are willing to take the extra steps to keep them operating and safe. Nonetheless, various industries require different solutions. Choose the best solution for your event, whether in-person, hybrid, or virtual.


Awesome Ways to Promote Your Bar And Help Boost Sales

A bar can benefit from an array of promotions. Whether you want to increase foot traffic, profits, or customer loyalty, there are many ways to promote your establishment. These include social media, blogs, influencers, and even a dog-friendly evening. 

Social media

Social media is a wonderful tool to promote your bar and attract new customers. You can post videos to your YouTube channel or use online business directories to create positive reviews for your bar. Social media advertising is one of the easiest and least expensive ways to promote your bar and reach new customers. However, choosing the right audience to increase your sales is important. This means targeting customers of legal drinking age who can travel to your bar easily. 


Blogs are a great way to promote your bar online. You can share your recipes and experiences and create a newsletter and a dedicated email address for new subscribers. In addition to sharing valuable content, blogs can also help your bar rank higher in search engines.  


One of the best ways to promote your bar is to get in touch with influencers. These individuals are the best at handling social profiles, and they can attract more followers. They also know what to say about a bar and can help decorate your social media wall. This way, you can get more followers and eventually more customers.

Social media is a great tool to promote your bar, but it is important to know when to post. The most effective time to post an image is during the weekend when most bars are packed with customers. 

Local events

Hosting a local event can boost your bar’s awareness and provide free publicity. Many people are likely to share the event with their social networks, and it can even get local press coverage. The type of event you host will depend on your audience and the type of promotion you want to achieve.

Hosting a local competition will help you increase your followers on social media. For example, you can organize a competition for the wackiest drink idea or the best redesign of a classic drink. The winner can be awarded a prize like a free week’s worth of drinks or even a feature on your bar’s website or social media pages. Another fun idea is to use local influencers to help promote your bar. 

Sponsoring local events

Local events are a great way to promote your bar and gain new customers. There are lots of free events that you can sponsor, from local charity auctions to church functions. Sponsoring one of these events can generate a lot of buzzes and increase sales. Some great ideas include a flip-a-coin penny night, in which customers flip a coin to decide if they want a penny beer or a full-priced drink. Sponsoring a new band or album is another great way to attract new customers.

Social media is also a great way to promote your bar. Social media platforms like Facebook and Instagram are great ways to interact with your customers and build relationships. You can also find influential local accounts and request partnerships with them. These influencers can have thousands of followers, so it’s worth trying them out to see which ones will produce the best results.

Creating a competition

There are several resources online, like, to help you come up with fun competitions that will bring your patrons together. For example, you could host a cocktail competition or a trivia night. This will bring customers in and help create a fun and inclusive atmosphere and build repeat customers. Creating a competition can also help you get your bar featured on social media by posting with the winners, showing off their prizes, and informing people of the next event.


Tips for Finding Real Estate Investor Leads

Highly successful real estate investors all have one thing in common: they have a seemingly never-ending supply of leads. They know where to go to identify great deals and how to get them closed quickly. But real estate investor lead generation isn’t always easy, especially when you’re first starting out. These tips will help you find the best leads for property investment.

Team Up With a Real Estate Agent

Having a real estate agent on your team helps you find leads in several ways. First, real estate agents have access to the MLS, which allows them to quickly scan available properties for those that meet your criteria. They will alert you when a property comes up on the MLS that looks like it might be a good fit for you. With the right real estate agent, you’ll get notified of these properties quickly so you can act just as fast.

Additionally, real estate agents know the local market better than anyone. They can give you the inside scoop on properties that are about to go on the market and even identify off-market leads. While you can do all this work yourself, by partnering with a real estate agent, you won’t have to because they’ll do a lot of the legwork for you.

Direct Mail Still Works

Some people believe direct mail marketing is dead or at least on its way out, but it’s not true, especially for real estate investors. Sending postcards or letters to a large number of homeowners asking if they have thought about selling their house can be an extremely effective way to identify off-market leads. You might have to send several mailings to these homeowners, but your name will be in their mind when they do decide to sell.

Be Social

Growing your social media audience is an excellent way to generate real estate investor leads. Eventually, you’ll be able to reach a large number of people with a single post and if that post gets shared, you’ll increase your following organically. Try being a regular source of real estate information by providing useful blogs, links to research, and tips for buying and selling real estate. Capture leads by offering insider advice in exchange for subscribers’ contact information.

You can also buy social media ads that target your desired audience as well, which is an effective way to reach even more people. Nearly all social media platforms have tools that allow you to identify your ideal customer and get your ad in front of those people. Start out with Facebook or LinkedIn, because they have some of the best tools, and expand from there.

Partner With a Lead Generation Company

There are many lead generation companies out there that can find qualified leads for you, but you want to make sure the company you partner with is an expert in real estate investing. You also want to select a company that can tailor your leads to your exact needs and audience. Otherwise, you’ll be casting a huge net and not keeping very many of what you catch. You’d rather cast a small net that’s full of good leads.


Lead generation is a critical phase of marketing for real estate investors. You don’t want those leads to dry up when you’re ready to make your next investment. Try these tips to ensure you always have new leads in your back pocket that you can quickly turn into deals.

Sales Strategies

The Different Uses of Conversation Intelligence

When you think about what you do every day, you may wonder, “Is Conversation Intelligence the answer to my problems?” But how do you use this new technology? And where do you find the best application? Here are some examples. Customer service, sales, marketing, and coaching are just a few. You may even be surprised to learn that you already use conversational intelligence in some settings. So please keep reading to discover more about its different uses.

Customer service

Conversation intelligence helps businesses get valuable insights from their customers’ interactions. These interactions are a rich source of information that companies can use to improve their offerings. Without conversational intelligence, scouring through all customer interactions would take countless hours. Further, storing this data in a single location is a complex task. Even sending these insights back to the customer would seem impossible. Fortunately, there is a better way. Conversational intelligence tools can help businesses find and use consumer insights in their customer service efforts.


Conversation Intelligence is a powerful tool for sales management, as it helps managers monitor their reps’ performance and determine what needs improvement. For example, rather than listening to their 30-60 minute sales calls, sales managers can view their entire teams’ performance recordings and use them to coach reps. By analyzing these recordings, sales managers can improve the effectiveness of their coaching efforts and boost their sales team’s productivity.


Conversational intelligence, also known as conversation analytics, gathers data from customer conversations. It analyzes topics, sentiment, and other data to help businesses improve their service offerings. They can also speed up data entry and pass the information on to different stakeholders. For example, those who manage customer care teams or businesses that make sales calls can benefit from conversation intelligence, as it helps them understand which prospects are most likely to become customers. Moreover, it helps companies determine which marketing strategies are most effective and profitable.


The results could be devastating when a sales representative makes a mistake during a conversation. That’s where coaching with conversation intelligence comes in handy. Rather than relying on gut instinct, coaching sessions can be tailored to an individual’s strengths and weaknesses. To achieve this, coaches can use artificial intelligence, which automates the process and makes intelligent suggestions based on data. Using this tool, sales reps can develop a coaching session that targets their specific skills and behaviors. And if the session ends, they can follow it with enablement content.

Predictive analysis

Conversation intelligence is a powerful way to predict what a customer will do next. Converseon’s solutions harness artificial intelligence to provide predictive analysis based on conversational data. They monitor and measure brand reputation and assess the impact of upcoming actions. In addition, these solutions monitor customer preferences and future needs. They incorporate an Assess and Diagnose module that analyzes customer feedback and sentiment data to help you make the most informed decision for your business.


Conversation intelligence is used to extract insights from conversations in real-time. It filters out sensitive information, distinguishes between personal details and business knowledge, and surfaces that information in real-time. Conversation data can help you improve your business by providing actionable information. The benefits of conversational intelligence are numerous. If you’d like to maximize the efficiency of your business communication, conversation intelligence is an ideal choice. Know more about the different uses of conversation intelligence.


In sales, conversation intelligence is a valuable tool for identifying winning conversations and trends. It can help sales reps improve their skills and increase productivity by identifying the talking patterns of customers. Using conversation intelligence in this way can also help sales teams develop better alignment with marketing. Sales leaders can use conversation intelligence to improve their performance by automating the monitoring of customer conversations.


Ensuring You Stand out From The Crowd: The Importance of Graphic Design in Business Branding

Whether you’re crafting a winning CV, building an unmissable business card, or designing an attention-grabbing presentation, today’s hyper-competitive landscape means that it’s essential to pull out all the stops in order to get noticed.

Whilst the creation of graphically alluring materials to support your individual or business needs and to market your personal or company’s brand on a larger scale can be an arduous task, it’s possible to reap the benefits in terms of increased exposure and engagement.

optimizing content

(Image: PixTeller)

As we can see above, a recent survey conducted by Software Advice and Adobe found that the use of images or photos are regarded as ‘very important’ by almost half of the respondents – with only a handful of those surveyed holding the belief that such graphics weren’t important at all.

For individuals looking to incorporate graphics into their CVs or business cards, or for small businesses that are aiming to improve engagement through the distribution of brochures, product mockups, flyers, certificates, or invitation cards, it can be an extremely time-consuming task that may not always end in success.

Thankfully, websites like Powered Template excel in offering users a selection of free and premium quality graphic templates that can be easily downloaded and used for a range of business needs.

Tapping into the Benefits of Powered Templates

There’s no shortage of inspiration when it comes to the pre-designed graphics offered by Powered Template. In fact, there are more than 40,000 options throughout the website’s comprehensive menu of graphic templates.

The beauty of Powered Template’s menu, which updates in real-time based on a wide variety of different filters and categories, is that users are able to rate each design that they use – helping other browsers to understand which samples have the best designs and usability.

As users filter their selections, we can see that the results update in real-time. Furthermore, the selections are listed in order of popularity – meaning that users are treated to the best performing results first.

We can also see the number of times that a template has been downloaded – indicating just how often other individuals have chosen a specific design.

The results on show in the image above also tells us that many templates are created to suit a specific theme, with many of those showcased relating to eco-friendliness. Although these themes act as a solid guide, they don’t have to be strictly adhered to, because all templates can be fully edited as and where required.

Let’s take a deeper look at one of the results that has gained a high user rating. This template relates to home remodelling and interior design. As we can see from the attributed tags on the page, the creator of the template has linked their work to the fields of architecture, design, civil engineering, construction, and home remodelling.

Immediately, we can see some key information linked to the template. For instance, Powered Template makes it clear just what platforms the template can be compatible with – helping users to know quickly whether the file formats are suitable before they choose to download. With the likes of various Adobe and Microsoft Office suites being compatible with the file, our option is highly functional.

Furthermore, we can see that the template has gained an average rating of 4.5 stars from 52 reviews, whilst the file has been downloaded some 58 times since being created in 2012. In this case, we can immediately assume that the file is likely to be relatively scarce, meaning that you’re unlikely to stumble upon many similar materials elsewhere. The content is actually entirely free to download, meaning that individuals or businesses can access and modify the template without having to pay. However, all free downloads from Powered Template requires attribution within the content, which means that the company must be referenced in a visible space.

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The Data Breach Definition – What is it?

A data breach definition fails to protect your data’s confidentiality, integrity, and availability. This could be due to a deliberate act, human error, or accidents. It’s possible a data breach results from a hacking attack or cyberattack. What should you do? How can you protect your data? This article will provide you with answers.

It is a breach of confidentiality, availability, or integrity.

What is a Data Breach? A breach of confidentiality, availability, or integrity occurs when personal data is accessed or disclosed by an unauthorized party. There are four types of data breaches – security incidents, intentional attacks, accidental disclosures, and data loss. A violation of confidentiality, availability, or integrity occurs when personal data is accessed or disclosed. Fortunately, there are many ways to protect sensitive information.

While determining the confidentiality of personal information is straightforward, ensuring data availability is more complicated. An availability breach occurs when data is permanently deleted or damaged, or a decryption key is lost or stolen. This means that personal data is lost or modified, but the controller cannot restore it from backup or another source. Data breaches may also compromise the integrity of sensitive information, which means it has been modified or tampered with in some way.

It can be accidental.

A data breach can be either accidental or intentional. It can happen to an internal employee, malicious insider, or someone who has access to highly classified information. Unintentional breaches are the most common types of breaches. While these incidents are rarely intentional, they must be addressed. 

It can be deliberate.

A data breach can be accidental or intentional. Accidental breaches involve a person accidentally leaking information. A data breach can also result in someone accidentally losing or stealing a device containing sensitive data. While accidents are rarely the result of malicious intent, they do happen. For example, a recent study by Ponemon and IBM found that nearly half of all data breaches were deliberate, and more than one-fifth were the result of a person’s negligence.

An intentional data breach occurs when a cyber-attacker gains access to a computer system to steal or modify data. This can have many consequences, including the loss of confidential information, the theft of intellectual property, or regulatory obligations to notify the affected individuals. Ultimately, an intentional data breach can significantly impact an organization. To prevent a data breach, businesses must take precautions to protect their information.

It can be caused by human error.

Human error is a significant factor in data breaches. A study by a cybersecurity company, found that human error accounts for more than 90 percent of all data breaches in 2018 and 2019. In addition, in Verizon’s 2019 Data Breach Investigations Report, an error was listed as the primary cause of 21 percent of breaches. These findings have been widely publicized in the media and can help organizations avoid mistakes in the future.

The problem of human error is difficult to solve, but thankfully, it is entirely preventable. The first step to tight security is educating yourself about human error’s potential dangers. You can take steps to minimize the likelihood of a data breach by decreasing employee time spent on data analysis. Furthermore, employees are less likely to admit mistakes if they are punished severely by the company. In addition, employees shouldn’t be given repetitive tasks, which are likely to detract from their concentration and increase the chances of mistakes.