Remember the reps’ needs when implementing CRM/SFA

In their report series apparently inspired by the British children’s TV show Magic Roundabout, analysts at Gartner (pictured, left, in researching action) just released their Magic Quadrant for Sales Force Automation, 2007. I got a sneaky peak inside the full report and, aside from a good overview of the vendor situation, a couple of points grabbed my attention.
(more…)