Shut up and Sell
Thursday, June 2nd, 2011Customers want to be helped but first want you to listen to them!
It may seem strange, but they are really very few people who listen to their interlocutors. And I mean not only listen to their needs but the act of listening in general.
Men especially are highly motivated to solve a problem rather than to listen. In fact, as children we were taught to solve a problem quickly to give an answer quickly but rarely told us to listen to others.
Even the vendors are unfortunately accustomed to presenting their products as incredible opportunities for our customers’ needs but nobody wants to hear from you what can be useful, without first you have listened to their needs.
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