Converting sales objections
Sunday, October 30th, 2011Usually when we read the advertisements in which staffs are requested to sales, we see a sentence that says “tolerance of failure” during the interview, ask if they resist the refusal of a client and make it an IS. Once I said that the issue of sales was statistically that for every X amount of offers wills only sales and percentage depending on the product, market and other variations, so for example, of 10 times we offer product consumption, only two of us buy. The truth is that I disagree. With my little or a lot of experience in sales, I dare say that in reality the problem is not rejection, but the way I take. When we fail to see the rejection as hell and see it as part of the sale, our attitude becomes positive, and believe me, dear reader, is contagious.
In a previous article mentioned the golden rules of a good salesperson, if not please do not read the first three are the basis of a positive attitude in dealing with objections. They are mentioned:
1. They know their product!
2. Know your company!
3. Know your customer!
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