Not the Ultimate Decision Maker?
What happens when you’re already involved in account and you find your contact is not the ultimate decision maker? This is one of my most frequently asked questions. You must investigate the prospect’s buying process. You’ll know if you’re in the right place by asking how decisions are made. For example, a sales professional selling copiers presents her idea to the general manager of Trisk Industries, Inc. The general manager likes the thought of the improved performance gained through the new copier, the computer integration, digital capabilities, as well as its ability to be attached to their entire network. However, when the rep asks for the order, the general manager mentions he will have to talk it over with the Vice President. How could this problem have been solved earlier in the sales process?
Questions To Ask
Most importantly, the sales professional should have been speaking to the Vice President in the first place rather than to the general manager. However it is too late now, so what next? If you encounter a situation like this, ask open-ended questions along the following lines:
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Tell me a little bit more about how the decision process works on a product like this in your organization.
- I know this is an important decision, who else helps you come to decisions like this?
- Assuming we demo this product and it makes sense to you, are there other people we need to consult in order to move toward closure.
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