Before you sell anything to someone, you must first understand their needs. Here are some ways to do this:

Do your homework

Before meeting the client, do some research to find as much information as possible about his business? Read appropriate journals, find articles about their product or industry journals in the library, read the Wall Street Journal. Find out who are the competitors of your client the changes affecting their business and what its main concerns are. Remember that you will get the information and insights about the most important commercial concerns of your customer by contacting him directly.
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Question, “What message?”, “Who sold?”, “Where to sell?” and “How do I sell?” are fundamental for the companies. Because all the other issues – the organization of production, innovation process, building management system – derived from them.

Who competing

To determine the place that you can take on the market, you need to soberly assess its strategic position in relation to competitors. With whom to fight and who’s number one competitor? The task seems simple only at first glance. For example, the Leningrad Optical and Mechanical Association (LOMO), this may be Olympus, may be Krasnogorsk Optical and Mechanical Plant, and may be Chinese companies. Depending on the answer to this question the strategy may be quite different.
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