Use free web tools to create your own sales-focused marketing material

Until recently, if a sales person wanted to promote themselves, their products and their company through websites, leaflets, promotional or instructional videos/pictures he or she had to ask marketing to spend time and money (good luck!)

That’s all changed now. Chris Baggot’s email marketing blog thankfully goes a little off-subject to show how a sales rep is using web tools to take the power back from marketing.
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To get past the first meeting, use questions to discover the right level of information to give a prospect

The mysteriously named Velvet Hammer over at sales recruitment blog The Hire Sense discusses a survey from CSO Insights, along with his own experience that suggests that many sales people aren’t getting past the first meeting because, at the stage in the call when it is appropriate to talk about their products and services, the prospect expects more than basic product information (which they can find in numerous places, including the web). If the sales person does provide something new (or unknown), the prospect perceives that there has been no value added by the sales person and therefore sees no need to meet again.
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