The secret to boost sales: Theory and results
Wednesday, June 22nd, 2011You have to understand that to boost sales of particular importance should be given to theories and results.
You must understand that the theory is not equal to the results to boost sales. When you do market research to boost sales, surveys to see what is happening in the market to see how consumers respond or your target market, there are many theories that you can develop, operating on a particular way to sell, to the promotion, management organization.
But the reality is that a theory is as good as when it is judged by its results to boost sales. You must understand, to boost sales, there will always be a lot of theories, theorists, people who are so-called experts, who have never really created anything, but who can give advice, just because they read a book. It’s pretty dangerous for you. It must be very careful when someone gives you advice to boost sales. We must be sure that it is based on results and that is something that has been proven to work and that is not a collection of theories drawn from a book, assumptions…
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