Nearly five months without writing anything except, nevertheless, to take the time to answer my various interventions on tickets. Let me take just a few lines to tell you my fall a little hectic.

In early October, I begin to write my little note. Subject: stay focus. Like most of my notes, I start by throwing some ideas on the screen to map out the words with the intention of returning to complete the ticket the following week. I have to attend a major conference in the coming days.

Then, events are scrambling. A persistent rumor circulated through the stands (especially ours): it seems that the division of business I work would be bought by a competitor. The paris open. But rumors are just rumors. Whether true or not, what can I do?
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The need for analysis of competitive position

In the process of transition to a market economy, enterprises are confronted with many problems of survival. Full access to the external environment has brought not only new opportunities, new challenges as the effective functioning of the enterprise market. By the introduction of marketing companies have come and still come only because the plight of the sale of its products. This is typical for most domestic enterprises. And often, the newly created marketing department becomes the second sales. Also, executives often do not fully realize the essence of marketing and “binds” a salary of marketing specialists to sales. And because of that marketers have lacked neither the time nor the great motivation for continuous and comprehensive market analysis. The actions of management are clear – need to sell products and make a profit now and peak rather than expend time, money and efforts of professionals to those conducted studies, often bringing quick and one hundred percent return. Thus, creating the marketing department, the company hopes to obtain additional customers and to ensure that market their products.
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