One of the biggest fears any sale is that the client says no at the end of a presentation or negotiation. It would be fascinating if one could have a magic wand to make a presentation after using our wand with the customer to say YES buy it. Magic tricks are not my thing, but what I share with you today is a very simple and effective for the client to tell whoever I want, I want, what’s next?

This weekend I was in the park with my 2 year old son. Like all children the more grows with more energy and are becoming bolder in what they do and explore. Typically a child! Now came a moment that my conversation with my son … That was more NO, DO NOT go there, not get up there, do not get it to her mouth, in order of finish Nose endless and so exhausted to say NO.

This made me reflect on two things I usually talk to my customers and my courses and sales training and coaching and interestingly he was doing with my son.
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Today it is somehow unseemly not to declare client-their business. This is not just a craze, but rather a condition of survival in the new market conditions. But is this always so clearly understood by all employees of the Company and, most importantly, how they understand their contribution to maintaining relationships with customers, so long as it would be mutually beneficial for both parties?

Why is he gone?

Let’s start with an analysis of reasons for leaving are important consumers for a long time collaborated with the Company to a competitor. Agree that if we do not know these reasons, encourage consumers to use products / services competitor, it is difficult to talk about the success of any marketing strategy because the probability of each time step on the same rake is very high.
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