How to Turn Your Blog into a Business

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If you’ve been blogging for a while, you’ll know what a great hobby it is. Blogging is a wonderful way to make new friends and contacts, share information, and learn new skills. However, you may have also noticed that many people are now turning their blogs into a profitable business. Some of them are doing incredibly well. If you want to join them, here are some things you need to do.

Grow Your Social Media Profiles

Social media is a quick and easy way to grow your blog and create a recognizable brand. To do this, you first need to make sure you are using the same logo and color scheme across all platforms. The best way to grow social media profiles such as Twitter and Instagram is to be an active user. Comment on and share others posts. They will do the same for you. On Pinterest, be sure to pin unique content, not just your own, and not just re-pinning.

Make Sure You Have Consistent Growth

A great month isn’t going to be enough if you are aiming to work with brands, writing sponsored posts or reviews. Your growth needs to be consistent. Speak to the wider blogging community, and see if you can write guest posts that contain links back to your site. Give them the same opportunity on your blog. This is a great way to build links, network, and introduce your blog to a wider audience.

Increase Your Subscribers

You might have plenty of visitors, but not many subscribers. Which isn’t all that uncommon. How many blogs do you subscribe to? Probably not as many as you read. Make subscribing as easy as possible. Have an option near your comments, as well as in your side bar and possibly even a pop up. Try not to be annoying, however, too much will put people off coming back.

Check Your SEO

Remember to check old posts. You probably didn’t know as much when you started as you do now, but these posts are still part of your site. Make sure everything looks good, uses keywords and meta descriptions, and that your pictures have titles and alt text. Also, use your site from a smartphone and tablet to make sure it offers the same user experience across platforms.

Make a Media Kit

A media kit is what you will show prospective clients, brands and people you want to work with. It needs to showcase the best of your blog. Make sure to include your branding, and some great photographs from your blog. You’ll also want to include your blogs stats, your social media followers, a bio of your blog, a short list of topics you cover, some examples of your work, and testimonials from those you have worked with. Lastly, don’t forget to include your contact details and website address.

Consider an MBA

Having strong business skills will help you massively. Studying an online MBA will equip you with all the knowledge you need to grow your business, including marketing and business planning. Look at online MBA options, and research online MBA questions people ask before deciding if this is the right path for you.

Blogging should always be fun; whatever you do, don’t let turning it into a business kill the fun. If it does, something needs to change. Remind yourself of why you started.

Get the Growth | How to grow your business online

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I’ll cut to the chase. I have created this short piece on growing your business online because I want to help you to find the same sort of success in business that I have been lucky enough to experience. I own two businesses and have been around long enough to remember a time when marketing didn’t equate to online, and to when you didn’t have a device in your pocket capable of calling someone by video on the other side of the world.

That’s not to say that I long for a different time – far from it! I am so excited about the digital age that we live in and love seeing all of the innovation that has come from the internet. One of the key ways in which being online has impacted on my business has been the ability for my company to grow and to ‘go global.’ For the longest time, I was constrained by the fact that I had to have all of my staff working in the office with me, and was limited by the fact that I had to have everyone in the same city as well…

Well let me tell you something. As soon as I discovered remote working waaaaay back in the early days of the internet, I jumped on it like a fox on a trampoline. Now, I am based in Hong Kong, and I simply hire one of Servcorp’s virtual offices for when I need to have client meetings. The rest of the time I enjoy the freedom, flexibility and variation of being able to work from Kuala Lumpur, Hong Kong, Thailand and Malaysia. My team have the same freedom. It’s exciting, to say the least.

I want to share my success with fellow entrepreneurs in the hopes that it helps you to grow a successful business. In order to get the results you want, you have to get the people excited online. If you’re just throwing content out there and aren’t actively engaging with your audience you won’t get an idea of what they respond to.

So let’s take a look at how to grow your business online.

Engagement

Reach out to people who are influencers in your field of work and see if you can’t get them to feature your company or brand. Along with engaging with people by asking questions, your users are going to be asking questions which you can respond to with helpful answers. This works in a couple of ways – chief among them being that you build your personality and tone of voice when you respond to people. Showing your company’s personality with thoughtful answers will go a long way towards getting people’s approval and respect. Make sure you respond to any engagement pretty promptly. If your audience can see that you’re on to things they’ll dig it.

Hold a contest

Contests are awesome for lots of reasons. They get people excited about your brand because people love free stuff, basically. Give back to your audience and get them excited about your brand and it builds their excitement about your product or brand. Be clear about what you’re communicating in your competition or product giveaway so that your intention is clear. Are you after more followers on your social media? Be clear about it. Are you after more exposure? Make it obvious. Your followers will appreciate the honesty. If you’re conducting a survey, be frank about what you want to know. People want to know that their opinion matters, and a great way to reward people is to make their voices heard. Retweet, regram and generally share the awesome stuff worth sharing.

Get them with some emotional content

It’s ok to publish the occasional bit of emotionally driven content. This is a really easy way to demonstrate the personality of your brand while sharing something that you truly care about. Don’t just hitch your wagon to a trend – make sure if you do post something emotional it needs to be genuine. Being real is the most important thing.

So behind all of this, you need to make sure that you are being consistent with your messaging and your tone of voice. That’s the way to your audience and your key to growing your business online.

Personal Qualities Of A Business Partner

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While most people consider being independent and self-sufficient to be important personal qualities that a small business entrepreneur should have, in today’s volatile economic environment, it is not possible for an entrepreneur to a lone warrior and expect to succeed.  This is a common misconception that most entrepreneurs of small and medium business enterprises make while conducting the affairs of their businesses. In today’s global economy, it is not possible for a single entrepreneur to cater to all the needs of his target audience in the market and still stand apart from his/her competitors. It is imperative for entrepreneurs of small and medium scale businesses to enter into strategic partnership agreements or strategic alliances to enhance their competitive edge in the market.

Anura Perera, a renowned expert on strategic business partnerships and the secrets to their success explains most individual entrepreneurs and corporate enterprise refuse to talk to their competitors let alone enter into strategic partnerships with them. Many of these entrepreneurs and corporate enterprises even refuse to associate themselves with same social networking and business class groups as their competitors. This is an indication of weakness and fear that these entrepreneurs and corporate enterprises are not secure with their own proposition. For a competent entrepreneur or corporate enterprise, running into his/ her or its own competitors should not cause such an entrepreneur or corporate enterprise to become anxious. An entrepreneur of a small business enterprise operating and catering to the meets of a local market will have to face stiff competition from larger corporate players and may even find it difficult to stay afloat. The Anura Perera Anglo Leasing office regularly advises clients on the above.

It is imperative such entrepreneurs to look at the bigger picture and enter into strategic partnership agreements with such corporate players. Such entrepreneurs need consider them as allies rather than enemies to gain the competitive edge in the today’s market environment. In the long-run such an entrepreneur can gain by leveraging with such corporate competitors. However, it is important for such entrepreneurs to do some research on their prospecting corporate partner before entering into any legal binding agreements. The strategic business partnership needs to be mutually beneficial for both parties to be effective. Moreover, such a strategic business partnership needs to have the approval of all the stakeholders whose interests the partnership agreement is likely to effect to avoid any possible future conflicts. Even the entrepreneur should not ignore the interests and power of the community his/her business enterprise caters to while entering into a strategic business partnership with a corporate enterprise.

Anura Perera emphasizes that corporate enterprises that create the fastest growth are aware that strategic business partnerships with promising and ambitious small business entrepreneurs is best way to get ahead of the competition in the market. Moreover, for entrepreneurs of small and medium business enterprises need confronting their fears and taking the initiative for enter into strategic business partnerships with such corporate enterprises in order to survive and strive in today’s market economy. Such strategic business partnerships can have mutual benefits for the corporate enterprises, small business entrepreneurs and their stakeholders to the arrangement. Visit the Anura Perera Anglo Leasing office to know more!