Posts Tagged ‘brand’

How to develop a positive professional image

Friday, December 2nd, 2011

You are a professional brand and acceptance (or your purchase to make more commercial) for your target depends on the strategy you adopt for your personal promotion and its effectiveness. Have you ever been told you are very professional? Remember that an essential part of professional training is to cultivate a professional image. If you want to leave a positive professional image, here are some tips to get there.

Commit to becoming a true professional

You want to become or be perceived as a true professional, your concern No. 1 must be the satisfaction of your partner or mutual satisfaction. Do not show them that your profession must be paid properly. This is not that they are waiting for you
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Altamante persuasive advertising

Saturday, October 1st, 2011

Persuasion is the deliberate use of communication for change, create or reinforce attitudes of people, if you prefer one brand or another, whether we’re for or against any activity that we think of certain subjects, and so on. A change in attitudes causes a change in behavior and this is precisely what we are trying to persuade a person.

Although it is believed that persuasion is a brainwashing actually not, it is the manipulation of the mind of an individual (receiver) by another, through the distraction of the left hemisphere of the brain in the receiver. Vera, our left hemisphere is analytical and rational, right brain is creative and imaginative. While he occupies the left hemisphere, you can have access to the right causing a change in the conduct of the person.

Generally the analytical left hemisphere being kept closed to new proposals, while the right to accept them willingly. The aim is that the idea, concept, product or brand, comes to be considered by the individual and that is why you have to pull the barrier that the left hemisphere rises against possible changes but how we achieve this?
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Keys to a successful brand marketing

Tuesday, August 23rd, 2011

There are brands that have come each year to stay and reinforce its position as the world’s best, most recognized, become synonymous with success, power, confidence, etc … But what is making them reach the top and stay ?

Certain constants have been identified as:

Brand Name

The brand name must have the ability to become a global term, represent a concept that is easily identifiable and adaptable to different cultures. The short and simple names are more effective. Make it easy to pronounce and sticky, easy to remember. If possible, the name that comes to becoming a verb and adjective, takes a lot of wins, they might even stick to the words of various cultures and regions.
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