There’s been a lot of talk about cold calling being “dead” in the last year or so.

This undeniably populist movement proposes that prospecting is now about face to face networking, referrals, the use of blogs, writing articles and whitepapers, pod and video casts, a presence on social networking sites, and other ways to contribute value to and build credibility in your target market. Like cold calling, if done well, I am sure these methods are effective.
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Use free web tools to create your own sales-focused marketing material

Until recently, if a sales person wanted to promote themselves, their products and their company through websites, leaflets, promotional or instructional videos/pictures he or she had to ask marketing to spend time and money (good luck!)

That’s all changed now. Chris Baggot’s email marketing blog thankfully goes a little off-subject to show how a sales rep is using web tools to take the power back from marketing.
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