Of particular importance is the analysis and the study takes place and how does the process of purchase. Although this analysis presents special moments and gives a dominant and decisive importance to the motivation and perceptions of consumers and the facts that make the consumer buy the product, whether vested or not, then we pause briefly on the elements and phases of the buying process.

General

First we see the general aspects
what are the factors that motivate consumers to buy the product or brand?

• The ability to purchase (income, personal availability)
• The needs, functions to be performed?
• The perceived value

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“Growth is the only evidence of life.” By Cardinal Newman

You’ve already got what you need

In the final analysis, I think the secret to Titan success is the knowledge that the power to succeed comes solely from within. Great products and great services by themselves will not guarantee success. The ability to sell and succeed really lies within you.

Success lies in the answers to the questions you ask yourself, and in how you choose to pursue your profession. Success depends on the degree to which you commit yourself to the goals of finding out where people are going, and giving people what they need, the way they want it. If you focus in consistently on those objectives, and give them every ounce of your attention, the doors will open for you– even when times seem tough.
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Listen To The Voice Of The Customer

Your customers have the loudest voice in the room. Whether you are a CEO or sales professional. you have an opinion about your business, but ultimately your client has the last word. President Abraham Lincoln was quoted as he was relieving one of his General’s from duty as saying, “His cardinal mistake is that he isolates himself and allows nobody to see him and by which he does not know what is going on in the very matter he is dealing with.”

This plagues businesses today. If you or your delegates are not out in the field hearing the customer, your business will struggle.

In the early 80s, when Chrysler was in the midst of bankruptcy, Lee Iaccoca launched his personal campaign to reach out and hear the voice of American consumers. He set out to regain the trust of his customers and rebuild Chrysler’s vision. In sales, it is important to hear the voice of your customer so that you can meet their demands. As you move forward in your career, invest more time into listening; not missing critical data will propel you to new heights.
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The DISC personality profile is a system designed by an American psychologist, Dr. William Moulton Marsden. Basically divides people into four “types” of different personalities that are dominant, Influence, Steadiness and Conscientiousness. Below is a fairly detailed description of the DISC profile.

General Theory

The DISC Profile is a personality analysis must be used to predict the behavior of individuals. When working alone or with others. It can help you put the right person in your company to work in an environment fit. However, the DISC is not infallible. It has its limitations. When it fails, it is because people never have a single personality. It is a combination of all four but in different proportions.
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The need for analysis of competitive position

In the process of transition to a market economy, enterprises are confronted with many problems of survival. Full access to the external environment has brought not only new opportunities, new challenges as the effective functioning of the enterprise market. By the introduction of marketing companies have come and still come only because the plight of the sale of its products. This is typical for most domestic enterprises. And often, the newly created marketing department becomes the second sales. Also, executives often do not fully realize the essence of marketing and “binds” a salary of marketing specialists to sales. And because of that marketers have lacked neither the time nor the great motivation for continuous and comprehensive market analysis. The actions of management are clear – need to sell products and make a profit now and peak rather than expend time, money and efforts of professionals to those conducted studies, often bringing quick and one hundred percent return. Thus, creating the marketing department, the company hopes to obtain additional customers and to ensure that market their products.
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Today it is somehow unseemly not to declare client-their business. This is not just a craze, but rather a condition of survival in the new market conditions. But is this always so clearly understood by all employees of the Company and, most importantly, how they understand their contribution to maintaining relationships with customers, so long as it would be mutually beneficial for both parties?

Why is he gone?

Let’s start with an analysis of reasons for leaving are important consumers for a long time collaborated with the Company to a competitor. Agree that if we do not know these reasons, encourage consumers to use products / services competitor, it is difficult to talk about the success of any marketing strategy because the probability of each time step on the same rake is very high.
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