Usually when we read the advertisements in which staffs are requested to sales, we see a sentence that says “tolerance of failure” during the interview, ask if they resist the refusal of a client and make it an IS. Once I said that the issue of sales was statistically that for every X amount of offers wills only sales and percentage depending on the product, market and other variations, so for example, of 10 times we offer product consumption, only two of us buy. The truth is that I disagree. With my little or a lot of experience in sales, I dare say that in reality the problem is not rejection, but the way I take. When we fail to see the rejection as hell and see it as part of the sale, our attitude becomes positive, and believe me, dear reader, is contagious.

In a previous article mentioned the golden rules of a good salesperson, if not please do not read the first three are the basis of a positive attitude in dealing with objections. They are mentioned:

1. They know their product!
2. Know your company!
3. Know your customer!
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This found that increased spending is getting new customers to keep those who already have … Do not lose your clients, follow these simple steps and keep them happy.

1) Always get as much information as possible from your customers, surveys, talk to them and do not be afraid to engage in conversations beyond business.

2) Know your customers, not just about accumulating data, analyze information and know your customers. For each sale message, make two public relations. Remember that nobody likes to be sold, but we all love to shop, do not saturate its customers with sales information.
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“Ethics (from the Latin ethica “moral philosophy”, the adjective ethos “custom, habit”) comes from the Greek “Ethikos” meaning “character. ” Study aims at the moral and human action. Their study traces the origins of moral philosophy in classical Greece and its historical development has been diverse.

The concept that all sellers deceive, cheat and are using structured discourses to string all sorts of useless stuff is highly widespread in our culture. We all hate the salesperson knocks at our door, which at the mall offers a credit card or public service that leads miraculous remedies, make sure to run away from a vendor of this type, make his speech tried to evade and Beam said NO at least fifteen times before the sound thanked your phone. It is cultural escape from vendors, but to date there have been a victim of a scam, they predisposed to it and say that all dealers are crooks.
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We live in a society that discourages cultural success. Imagine the following scenario: The husband comes home late from work, tired and hungry, the wife spent the day with the children, housework and meal preparation, but finished the Lord’s favorite salsa. The work to vent frustrations, saying things like “How difficult is to have the full pantry? I spend the day dealing with customers and orders, inventories and suppliers what you can not have a sauce dirt in the house? “This is very typical. The simple fact of using derogatory names or nicknames on but let’s say you are in love, self-esteem can affect people around us. Avoid falling into these practices.

As I mentioned in other articles, success in customer service and sales depends on the people, in the end it all comes to the issue of people. The best people, the best training, better labor environment, generate more sales and happy customers. An employee who feels good about himself will be more productive, to report to work and spread this feeling to others.
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Work and remuneration are links to social, economic and political.
Given the food wage, it is normal that it occupies a very special place in our legal system.
Thus the preamble to the 1946 Constitution and the Universal Declaration of Human Rights proclaim that everyone who works has the right to just and favorable remuneration.

Principle of wage
Merit pay any penalty, the essential obligation of the employer obeys the principles of protecting wages. The salary is the dominant element of the employment contract as well as the function and relationship of subordination to the employer.
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The moment of purchase decision is an important issue for students of marketing, since it is the time when the potential customer chooses our product or the competition. In other articles I have discussed the purchase decision process, problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior. But is it always a streamlined decision? Definitely not, no one thought or rational decision 100%, if the feelings come into play,simply because our brain works well before reaching the rational part, passes through the emotional part. Thus effective marketing those appeals to the emotions.

Emotions have three components:

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There are 25 basic principles to achieve this. Believe it or not, the consumer if you read the advertising copy, provided they are relevant to.

1 . In a personal tone to the letter. Do not write texts such as going to a complete stranger, instead use personal phrases. Tell a story, stories sell more than technical data or scientific information.

2 . Use the imperative as a suggestion, advice or recommendation. “Accept, save, apply, learn, hurry, take advantage” and so on.

3 . Appeal to reason and emotion. Your product or service must have reasons to be acquired but also add a touch of warmth.

4 . Be brief, the longer the text, the less people will read it.
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Sales are the core foundation of any organization, although in many cases is considered a secondary activity, without effective sales management products and / or services of non-move. Companies must spend on average 80% of their efforts to this task and 20% for all other activities. This does not mean they are unimportant or administrative operational tasks, but simply that it should seek to interfere as little as possible operating with sales. Moreover, the OS must support sales management telling everyone what to do and how to do exactly.

Winning customers is an art and a costly activity. That’s why, the sales process should be handled seamlessly to potentate the differences in business and generate competition.
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In other articles I have talked about is marketing, activities and objectives of the profession itself. In short, the goal is to help achieve the objectives of the organization, meeting needs profitably, creatively communicate the supply and marketing scheme to generate wealth.

But in all this who is the marketer, what is your profile and purpose?

A few years ago, an employee at a fast food restaurant I worked for asked me to interview me for a task in school. From the tone of the questions I guessed that was what he wanted to make clear that our methods only serve to mislead consumers. We proudly remember that I was able to change their perception, influenced their thinking and gain their respect me. And I can not deny that, as in any human activity, there are those who exploit and misuse of resources and knowledge they possess, but the truth is that the nobility of the marketing activity is what I love from the beginning.
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Excellence is a matter of millimeters no gesture is decisive by itself but a million little things done only slightly better than the others determine a real difference to the customer remembers forever.

The development of products or services is the first phase in the life cycle of the same and is conducted in two areas of organizations, engineering and marketing. It may be new products on the market new products or both organizations. It could be improvements in existing products or completely innovative concepts. Repositioning of products and / or entering new markets. In any case, the marketing department is the creative that he sees through business analysis tools and markets the importance, necessity and profitability of developing new products. The engineering area will see the technical feasibility, development costs and production time.
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