Excellence is a matter of millimeters no gesture is decisive by itself but a million little things done only slightly better than the others determine a real difference to the customer remembers forever.

The development of products or services is the first phase in the life cycle of the same and is conducted in two areas of organizations, engineering and marketing. It may be new products on the market new products or both organizations. It could be improvements in existing products or completely innovative concepts. Repositioning of products and / or entering new markets. In any case, the marketing department is the creative that he sees through business analysis tools and markets the importance, necessity and profitability of developing new products. The engineering area will see the technical feasibility, development costs and production time.
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Strategies to increase sales of products and various services are many. However we must not forget the foundation that underpins all the work for sale. This base is itself a process that does not change regardless of the nature of business or type of product or market it targets.

The sales process consists of the following stages:

1) Information is the key.

First of all we must know who the customers are and what they want, marketers conducted surveys and market research. In sales, we focus more specifically to the person you’re going to sell, as did research marketing and general sales agent will poll the individual prospectus should use their communication skills to obtain relevant information about the person , tastes, activities and needs to offer the best option we have for him. (more…)

Market research to better position its business

Market research, to calculate your projected turnover and location of the shop are two essential steps in the construction of your project. This article distinguishes between market research and the market.

Market research

Market research, also called sector study is an opportunity for you to confront your “idea” to market. It will take you to do background research on the evolution of supply (distribution channels, new concepts, emergence of new markets) and demand (changing needs, attitudes and behaviors of clients). This work helps to refine your target customers, segments and products to improve your position.

Market research

After the research literature, you can confront your brand concept to the local market and so do your market research.
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The need for analysis of competitive position

In the process of transition to a market economy, enterprises are confronted with many problems of survival. Full access to the external environment has brought not only new opportunities, new challenges as the effective functioning of the enterprise market. By the introduction of marketing companies have come and still come only because the plight of the sale of its products. This is typical for most domestic enterprises. And often, the newly created marketing department becomes the second sales. Also, executives often do not fully realize the essence of marketing and “binds” a salary of marketing specialists to sales. And because of that marketers have lacked neither the time nor the great motivation for continuous and comprehensive market analysis. The actions of management are clear – need to sell products and make a profit now and peak rather than expend time, money and efforts of professionals to those conducted studies, often bringing quick and one hundred percent return. Thus, creating the marketing department, the company hopes to obtain additional customers and to ensure that market their products.
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Today it is somehow unseemly not to declare client-their business. This is not just a craze, but rather a condition of survival in the new market conditions. But is this always so clearly understood by all employees of the Company and, most importantly, how they understand their contribution to maintaining relationships with customers, so long as it would be mutually beneficial for both parties?

Why is he gone?

Let’s start with an analysis of reasons for leaving are important consumers for a long time collaborated with the Company to a competitor. Agree that if we do not know these reasons, encourage consumers to use products / services competitor, it is difficult to talk about the success of any marketing strategy because the probability of each time step on the same rake is very high.
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Question, “What message?”, “Who sold?”, “Where to sell?” and “How do I sell?” are fundamental for the companies. Because all the other issues – the organization of production, innovation process, building management system – derived from them.

Who competing

To determine the place that you can take on the market, you need to soberly assess its strategic position in relation to competitors. With whom to fight and who’s number one competitor? The task seems simple only at first glance. For example, the Leningrad Optical and Mechanical Association (LOMO), this may be Olympus, may be Krasnogorsk Optical and Mechanical Plant, and may be Chinese companies. Depending on the answer to this question the strategy may be quite different.
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