There are 25 basic principles to achieve this. Believe it or not, the consumer if you read the advertising copy, provided they are relevant to.

1 . In a personal tone to the letter. Do not write texts such as going to a complete stranger, instead use personal phrases. Tell a story, stories sell more than technical data or scientific information.

2 . Use the imperative as a suggestion, advice or recommendation. “Accept, save, apply, learn, hurry, take advantage” and so on.

3 . Appeal to reason and emotion. Your product or service must have reasons to be acquired but also add a touch of warmth.

4 . Be brief, the longer the text, the less people will read it.
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In other articles I have talked about is marketing, activities and objectives of the profession itself. In short, the goal is to help achieve the objectives of the organization, meeting needs profitably, creatively communicate the supply and marketing scheme to generate wealth.

But in all this who is the marketer, what is your profile and purpose?

A few years ago, an employee at a fast food restaurant I worked for asked me to interview me for a task in school. From the tone of the questions I guessed that was what he wanted to make clear that our methods only serve to mislead consumers. We proudly remember that I was able to change their perception, influenced their thinking and gain their respect me. And I can not deny that, as in any human activity, there are those who exploit and misuse of resources and knowledge they possess, but the truth is that the nobility of the marketing activity is what I love from the beginning.
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For over three years now, I write and describe my thoughts on the world of sales! They are and I say (with many claims) the key to success in sales.

Far from wanting to preach a “truth” absolutely my approach is intended as a “finding” personally known facts, thoughts (I think) and observations based on my experiences both professional and personal life. The heart and essence of success in sales [and everything] in the long run is about more than one word: trust.

“I trust you!”

“I trust you” is a phrase pure and innocent. It implies a sense of faith … (no religious connotation), the “I-don’t-know-not-all-but-I-will-you-believe” … I trust you! If that trust is given to one side “engagement” in front, one who receives it is “responsible” it must be worthy. In other words, if someone trusts me, if I deserved his trust, I will have to prove he was right to trust me. A business relationship is not about winning a single contract, it is a concrete base on which we will build hundreds of cases, thousands of contracts! For in a genuine relationship of trust and proven, there is another dimension to the possibilities limitless exponentially: the references!
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Nearly five months without writing anything except, nevertheless, to take the time to answer my various interventions on tickets. Let me take just a few lines to tell you my fall a little hectic.

In early October, I begin to write my little note. Subject: stay focus. Like most of my notes, I start by throwing some ideas on the screen to map out the words with the intention of returning to complete the ticket the following week. I have to attend a major conference in the coming days.

Then, events are scrambling. A persistent rumor circulated through the stands (especially ours): it seems that the division of business I work would be bought by a competitor. The paris open. But rumors are just rumors. Whether true or not, what can I do?
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“It looked like tired of being awake and he maintained a stubborn tendency to find bad everywhere and in everything. A state of mind went back to what he considered his first judicial error, committed at the tender age of seven. This painful event had happened the day her father returned from a trip to Rodez had exhibited his nose spectacles (sic). “What’s the point then? “Had he asked. Her father had then assured that it was better utensils see and read better. Later advising spectacles on the desk, Hubert had pavement on his nose and was shocked not to see through the blur. And her father had lied!

Instead of explaining it, he suspected anything when his father said or did, until he discovered his naive error, then it was these thoughts and reasoning that he doubted systematically. ”
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It is a fact that consumers are eating less, but actually change prices is the solution? Take the wrong path in the pricing strategy can have serious consequences for the health of the business. How to know whether to fight for every penny … In the end the decision is yours but it is always good to keep in mind the following considerations.

Remember to see the situation through the two crystals: the entrepreneur and the consumer.

If low prices. Research shows that consumers associate price with quality and value of products. If you lower the price the consumer can feel cheated, thinking that maybe the product is not worth what it cost before or that has lowered its standards.
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There are brands that have come each year to stay and reinforce its position as the world’s best, most recognized, become synonymous with success, power, confidence, etc … But what is making them reach the top and stay ?

Certain constants have been identified as:

Brand Name

The brand name must have the ability to become a global term, represent a concept that is easily identifiable and adaptable to different cultures. The short and simple names are more effective. Make it easy to pronounce and sticky, easy to remember. If possible, the name that comes to becoming a verb and adjective, takes a lot of wins, they might even stick to the words of various cultures and regions.
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There are to date in France more than 50,000 sales agents. Independent sellers or owners of a small company, they market the products manufactured by different companies with whom they have agreements. And if their number is growing exponentially, is that the status of commercial agent offers many advantages both for society that needs it for the commercial itself. (more…)

For the wheel turns in a company’s sales department must generate enough money to provide the finance department – accounting for it in turn have the resources to provide the production department of the raw material to produce in a timely manner what sells the sales department (the same for a service provider but is replaced by raw materials or labor or other technological resources.

Something like

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The need for analysis of competitive position

In the process of transition to a market economy, enterprises are confronted with many problems of survival. Full access to the external environment has brought not only new opportunities, new challenges as the effective functioning of the enterprise market. By the introduction of marketing companies have come and still come only because the plight of the sale of its products. This is typical for most domestic enterprises. And often, the newly created marketing department becomes the second sales. Also, executives often do not fully realize the essence of marketing and “binds” a salary of marketing specialists to sales. And because of that marketers have lacked neither the time nor the great motivation for continuous and comprehensive market analysis. The actions of management are clear – need to sell products and make a profit now and peak rather than expend time, money and efforts of professionals to those conducted studies, often bringing quick and one hundred percent return. Thus, creating the marketing department, the company hopes to obtain additional customers and to ensure that market their products.
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