When you own a business, you know that customers are central to success. As such, much of your time is probably dedicated to marketing and bringing in new customers. However, while implementing a good marketing strategy is a crucial part of any business plan, there are other effective ways to bring in customers. In addition, retaining customers is cost-effective, leading to additional sales and reducing expenditure, meaning you need to focus on retention, too.
To help increase your sales as well as attract and retain customers, consider offering these additional things as part of your business.
More Shipping Options
While slow delivery options can prevent a customer from ordering, fast delivery is one of the best ways a business can outperform their industry competitors and increase sales. To improve your services, you could consider offering a range of shipping choices such as standard, next-day and collection, but this alone is not enough. Your delivery selection also needs to be competitively priced to drive sales. Furthermore, take lead from ecommerce leaders and offer cheaper or free delivery when customers reach a specified threshold, encouraging consumer spending.
Offer Perks and Incentives
Offering incentives is a proven method for bringing in new customers. It is also an effective way to show your existing customers appreciation for their dedication to your brand. Depending on the type of business you own, you could offer anything from discount codes and reward schemes to mystery item bundles and freebies. Not only does this strategy increase customer satisfaction rates, but it also encourages a sense of loyalty and makes customers feel obliged to ramp up their transaction spend.
Talk to Customers
In a world ruled by the internet, bad reviews spread quickly. So, even if you sell fantastic quality products at low prices with free shipping, customers are still going to be deterred if your service is lacking. Make sure to invest in your customer service, ensuring that you listen and talk to your customers.
Have active social media accounts where customers can reach you and interact with each other, offer online chat features enabling instant responses from your customer service representatives, and ask customers what they want and offer them the opportunity to provide feedback. If you utilise any of these options, make sure to show the personality of your brand and do not be afraid to relate to your customers on a personal level – there is nothing worse than robotic, automated responses.
In order to attract and retain customers, businesses need to listen to consider what their customers want. Offer better delivery, customer services and rewards to boost your company’s sales.