For successful trade negotiations the look of the commercial is in my view (that of a seller), determining the first contact in the sales interview. Before that no word has been exchanged, it is next to the seller that the buyer will create that first impression, friendly or not, who will continue to influence throughout the sale. What is the real power of a glance? How should customers look for successful sales?

The eye is the most direct way of expressing the personality of a business. We can talk with her eyes, because it is an expression of our feelings silent glances and some say often longer than a conversation.

Moreover, the expressions on the eyes do not miss! A shifty eyes, a lost look, a look of contempt, to be stripped of the gaze, one mischievous look, a look of admiration, a sad-eyed, a look that kills, look in the whites of the eyes, a say, a smoldering gaze, a gaze seller …
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Why many commercial and more generally the human being, sometimes say the opposite of what they think? Speak the truth, dare to say what we feel is the best solution yet to succeed in sales and in life … It should relearn simple relationships to be more effective in our trade negotiations!

Take for example the commercial, which reports each day visiting a prospect, scheduled between visits client in his tour. The business is often good reason to shift his visit because of time or rather envy … because, admittedly, a new customer prospecting requires effort! Then one day, miraculously (sometimes thanks to the impulse of the head of sales), sales are finally fixed the objective of visiting the famous prospect. Envy is born! The seller will then plan the organization of his day, a detour of fifty miles, with this single aim: to conquer a new customer.
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