Sale GNP
The Neuro Linguistic Programming, a technique that affects psychological behavior patterns of a subject through the manipulation of neurological processes implemented through language is an excellent tool in the sale.
Before going any further by listing the marketing strategy must have a premise: the communication is made up to 93% from non-verbal component and 7% from the record.
Mirroring
According to Chartrand and Bargh (1999 – chameleon effect) to take the nonverbal behavior of a subject, then mimarlo puts him that uses this technique in a position to be more pleasant interlocutor.
Indeed they are, but specifically the sale, sometimes it may be inconvenient, and then not finish it.
The GNP for nothing but to face a level of non-verbal mirroring (some parts of the behavior), exploits the representational model predicates that are derived from the customer the benefit of the vendor, through its control of language.
A clear example is this: a real estate agent has an apartment to someone who has clearly expressed an interest to purchase for use investment.
In this case the customer, through a ‘hypothetical preliminary reading, we provided a set of information:
● You have equity or a third party (mortgage);
● It has forecast a return in the long term;
● Are you looking for security;
Then the customer will want to hear about “Return on Investment” and “Safety of Real Estate Market” and “Regional Incentives for Mortgages”.
Through this strategy can significantly improve their marketing strategy and close more sales then.
