How to Find a Seller

Most small businesses fail within the first five years of life, not because of the product or service offering, not because of financial mismanagement, but because of the very few sales. Successful business people like Michael Fertik understand good management and sales skills and how these apply to all aspects of business.

But how do you find a good seller?

A small company can not risk ruining his reputation with vendors from overwork.
A little trick there, started to look around, observe carefully the salesmen you encounter when you are “you” the consumer. Learn to recognize their attitudes and their actions, what they do to sell you something?


If you really like the way they do, Compliment them on the work done, then open the conversation and if you convince your left a business card and told him to contact you if they are interested in a possible job offer. Receive an interesting proposal for a seller, it is always a good thing and that the seller shall carefully consider. Remember that if you want to use this technique you should be sensitive and have the savoir-faire.

Other ways to find a good seller are:

Spread the word. This is the most common way to find good salespeople. Tell everyone that you are looking for a seller. Tell your customers that if fans of the product may be interested in your job offer. Tell your suppliers or vendors who are regular visitors, among them there may be someone who wants to change the product line or business or alternatively may know colleagues who are looking for a good job. Also one of your supplier (seller) does not advise you ever a poor fellow, as well ruin his image with you.
Announcements. If you put an ad in a newspaper or on the Internet (for example, ads Sellers) be very clear about the person you are looking for. The advertisement you know what content, what is your product to sell. If we generalize, many people do not respond interested in that sector / product and you will lose time. Also included contact details for managing the search. It’s always best to ask motivation and ambition. Have sent a CV or alternatively provide candidates with a form to fill.

Once partially skimmed, you can contact by telephone those who consider themselves more akin to the profile sought (based on the curriculum) and pre-select. Ask their past experiences, if they are working as vendors and because they want change, ask why they responded to your ad (what hit them).

The key element in sales is to find someone who loves the product and wants to share experiences and growth.

One of the mistakes entrepreneurs make during the interviews to search for sellers, is to speak too much of their business. The goal of the match is the candidate’s knowledge of his personality, his way of expressing himself and his experience. Only then we can talk business.

Finally, remember that sellers take, like any other aspect of business, requires preparation. Then, run the search for seller A carefully prepared the questions for the candidate, for any candidate in particular the essential characteristics that have most impressed and convinced. When you get the answers you’re looking for, the questions you ask, you have before you the right candidate.

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