Generally, the sellers are good communicators. A seller must be good communicator able to express and convey a marketing message, and at the same time it must have the sensitivity to perceive what the customer wants to tell.

On the contrary there are many expressions of the sale of common use that the seller does not use properly.

An important principle to understand the use of such words is to remember that our brain creates images. When we speak our mind turns everything we say in images that are converted first into emotions and then later give rise to actions.


So everything we say during sales negotiations set in motion a process that will affect the final outcome of negotiations: closing or not closing the sale.

Some sellers do not even notice when they use words not suitable for negotiations for the simple fact that “they have always done so.”

Telling a client: This is the amount you will pay for the course … “or say” this is your investment to the course … “is different. The words “pay” and “investment” have very different connotations in the minds of consumers.

Pay is a burden, a financial commitment that the customer has to pay.

Investing, however, is a benefit in the long term will lead to a reward or gain.

Here we see how to restructure words or phrases commonly used during a sales presentation or negotiation.

• Instead of “buy” Use “invest”
• Instead of “Product” or “Service” Using “Solution”
• Instead of “Payment terms” use “facilitation payment”
• Instead of “His restrictions” Use “I’ll do my best to help”
• Instead of “I do not have” Use “Let’s see if we can get”
• Instead of “I’m finished” Use “I offer something of equal or greater”
• Instead of “Lord” Use “Mr John”
• Instead of “Buyers ‘Tip” Our customers’
• Instead of “Cost” Use “Investment”
• Instead of “our interest” use “should”
• Instead of “NO” Use “I’ll see what I can do”
• Instead of just “Good evening” Use “Good evening, what can I help you”
• Instead of “You can not do” Use “I can offer a better solution”
• Instead of “evidence” Use “We are safe”

Of course, to learn how to use the words in the right way takes a lot of practice, and day after day, will become a ‘habit and sellers more effective application very naturally. Obviously the same principle should apply to adverts and promotional writing.With these simple tips you can increase sales and improve results.

Tags: Error, express, expressions, sale

This entry was posted on Wednesday, May 25th, 2011 at 2:38 pm and is filed under Sales Techniques. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.