So.. you do… what?
I’m currently researching a new market segment for my employer. Obviously, part of this is understanding what individual companies do and how they fit into the industry. I have only a decade’s experience in business, but I think that should be enough to understand what it is companies do. However, decoding what these companies do is incredibly difficult. I am not just talking about jargon, but about clear attempts by companies to avoid saying what they do (usually by listing benefits, “we help companies to maximize work flow efficiencies..”).
Are you really that scared to admit what you do? Surely if you what you do isn’t different/better than others, then the way you do it is? Otherwise, what is your value proposition in relation to the competition?
If you don’t want to tell me what you do and how it will help me, I can click elsewhere in less than a second. And if I do, your sales people miss out.
