I spoke to a sales person last week who promised to send me information via email. He did. 3 times. Each time he sent it and called me to ask “so what did you think”, to which I replied “I didn’t get it”. As it turns out, I deleted it, mistaking it for spam each time. The title he had given was his product name. Even with spam filters on full blast, I get 60% spam in my inbox. If it’s not from someone I know or has a subject line mentioning something relevant to me or my company, I delete it.


The lesson for me (and that salesperson). Always include the prospect’s name in the title (at least for first contact). My favourite subject line, “[Prospect's first name]/Ed conversation : [subject]” e.g. “Mike/Ed conversation : 2008 targets”

Tags: email, prospecting

This entry was posted on Sunday, February 15th, 2009 at 5:57 pm and is filed under sales profession. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.