In praise of the cheatsheet
You’re an artist! A professional! What would you need a cheat sheet for? Personally, I couldn’t live without them. By my desk I always have a cheat sheet for each of the three types of prospects I get contacting me. On that sheet are the top 3-5 questions I should ask, along with the key relevant facts about the service I sell. Plus, there are reminders about the boring stuff, “Name, phone, email!”.
I would say that 90% of the time I do little more than glance at it, but it’s main payoff is the confidence it gives me : it’s there if I need it and on the occasion I am caught off-guard it’s a huge help. I say, don’t be afraid to cheat.
Tags: cheatsheets, sales profession