You’re an artist! A professional! What would you need a cheat sheet for? Personally, I couldn’t live without them. By my desk I always have a cheat sheet for each of the three types of prospects I get contacting me. On that sheet are the top 3-5 questions I should ask, along with the key relevant facts about the service I sell. Plus, there are reminders about the boring stuff, “Name, phone, email!”.
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I would guess that most sales people out there would agree that one of the challenges of selling today is the large amount of information we have to gather, master and recall at the drop of a hat. For example, information on products, competitors, our company, accounts/customers, your prospects’ industry.
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