..demostrable ROI makes a purchase the only sensible thing to do. What’s your ROI?

From The Guardian newspaper;

Benefit claimants and job seekers could be forced to take lie detector tests as early as next year after an early review of a pilot scheme exposed 126 benefit cheats in just three months, saving one local authority £110,000.
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Synchronize sales and buying cycles to keep buyers engaged

First, sales people spoke of “the sales cycle” the sequence of events that a sales person would attempt to force the prospect through in the hope that it would influence them to buy.

The pre-defined stages of a sales cycle might include;

* Initial phone conversation
* Invite prospect to factory for viewing
* Offer to create paid-for prototype
* Schedule follow up meeting
* Etc, etc
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