Remember the reps’ needs when implementing CRM/SFA

In their report series apparently inspired by the British children’s TV show Magic Roundabout, analysts at Gartner (pictured, left, in researching action) just released their Magic Quadrant for Sales Force Automation, 2007. I got a sneaky peak inside the full report and, aside from a good overview of the vendor situation, a couple of points grabbed my attention.
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Change the dictionary definition of “Sell” – leave a comment, pass the word on

I’m passionate about the sales profession and I am ready to take action against anything that supports the negative stereotypes about sales people.

Take the following Concise Oxford English Dictionary definition of “sell” (edited to include just the directly relevant points) :

verb 1 hand over in exchange for money. 3 (of goods) attain sales. 6 persuade someone of the merits of.
Their definition barely touches on what selling as a profession – your profession – actually is. Consider the following;
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Sales philosophies and actions are at the core of good business itself

When I was at school I liked the idea of being a “businessman”, with high powered meetings, travelling around meeting influential people and striking deals. Aside from setting up your own business or running someone else’s, sales is the profession closest to that school boy’s dream. Ultimately, good sales and good business require many of the same perspectives and actions.

Consider the GetAbstract summary of the book “The Definitive Drucker”. Drucker has often been called “the Father of Modern Management”, but his teachings on how to be successful in business were remarkably similar to how to be successful in sales. Consider the following 7 points that summarise his advice to business leaders:

• Be customer centric – Customers belong at the centre of all business decisions. “The purpose of a business is to create and serve a customer.” Sales people find customers, discover and develop their issues/problems (create the customer) and then design and deliver a solution (serve the customer)
• Be selective - Decide who is your customer, and who is not your customer – Sales people decide on a target market and then carefully qualify each prospect, hand-picking the opportunities to spend time on. (more…)