Sales Horror Stories!

We all get it wrong sometimes. I’ve just come across the book Sales Autopsy which tells painful stories of sales people getting it really quite badly wrong. Try this one, for example. Ouch.

I’ve asked author Dan Seidman for a copy to review so hopefully we can dig deeper in blog posts to come!

There’s been a lot of talk about cold calling being “dead” in the last year or so.

This undeniably populist movement proposes that prospecting is now about face to face networking, referrals, the use of blogs, writing articles and whitepapers, pod and video casts, a presence on social networking sites, and other ways to contribute value to and build credibility in your target market. Like cold calling, if done well, I am sure these methods are effective.
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