Wax lyrical like a CEO
Learn and stay up-to-date with business book abstracts
(BTW this is an independent recommendation. I have not and will not accept sponsorship/advertising/paid-for-plugs on SalesItch)
As sales people we have to know our prospects’ businesses and industries. We have to understand their challenges and opportunities. That’s a pretty hard thing to do, especially if you deal with a number of industries and/or functions.
I made a discovery recently that has helped me get a much wider understanding, particularly of management practices and trends. GetAbstract create abstracts of business books in Palm, PDF, Pocket PC, Simplified PDF (for BlackBerrys) and occasionally MP3. They are designed to cram the key points from business books into ten minutes. Considering that most business books pad themselves out so much, I think you get the most important points without the crap. Here’s how they describe themselves :
“getAbstract is the world’s largest provider of business book summaries. We make you the best-read, most expert player on the business scene today.
- getAbstract’s library consists of 4,000 business book summaries.
- getAbstract produces 500 new business book summaries every year.
- getAbstract offers business book summaries from 300 different publishers.
It costs US$299 per year / US$179 per half-year, so it’s not cheap. You can download sample PDF abstracts here. Check ‘em out.
Tags: business book, sales tools
