The need for analysis of competitive position

In the process of transition to a market economy, enterprises are confronted with many problems of survival. Full access to the external environment has brought not only new opportunities, new challenges as the effective functioning of the enterprise market. By the introduction of marketing companies have come and still come only because the plight of the sale of its products. This is typical for most domestic enterprises. And often, the newly created marketing department becomes the second sales. Also, executives often do not fully realize the essence of marketing and “binds” a salary of marketing specialists to sales. And because of that marketers have lacked neither the time nor the great motivation for continuous and comprehensive market analysis. The actions of management are clear – need to sell products and make a profit now and peak rather than expend time, money and efforts of professionals to those conducted studies, often bringing quick and one hundred percent return. Thus, creating the marketing department, the company hopes to obtain additional customers and to ensure that market their products.
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Sell an influential

To sell you need to earn an influential and be your friend. If you show that you care for him or he likes, he will not buy. Need to show that a sense of humor, who likes to have fun and he’s enjoying talking to him now. Can be a bit strict, but not too serious.

The Influential want to do what seems popular. Do not want to do anything that looks like a detailed work will take a long time. If they reject it seems boring. The best we can tell you is that it will be fun.
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Today it is somehow unseemly not to declare client-their business. This is not just a craze, but rather a condition of survival in the new market conditions. But is this always so clearly understood by all employees of the Company and, most importantly, how they understand their contribution to maintaining relationships with customers, so long as it would be mutually beneficial for both parties?

Why is he gone?

Let’s start with an analysis of reasons for leaving are important consumers for a long time collaborated with the Company to a competitor. Agree that if we do not know these reasons, encourage consumers to use products / services competitor, it is difficult to talk about the success of any marketing strategy because the probability of each time step on the same rake is very high.
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Question, “What message?”, “Who sold?”, “Where to sell?” and “How do I sell?” are fundamental for the companies. Because all the other issues – the organization of production, innovation process, building management system – derived from them.

Who competing

To determine the place that you can take on the market, you need to soberly assess its strategic position in relation to competitors. With whom to fight and who’s number one competitor? The task seems simple only at first glance. For example, the Leningrad Optical and Mechanical Association (LOMO), this may be Olympus, may be Krasnogorsk Optical and Mechanical Plant, and may be Chinese companies. Depending on the answer to this question the strategy may be quite different.
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its been long since i have put my salesitch in bed………

Its been great to back in to my blog and start again…..

by the way how are you my readers!!!!!!!!!! may b you guys missed me….
i have got lots of email from this blog reader.

last year i have passed a busy a year with my sales and marketing career.and now i want to share all those with my readers…

so keep eye on salesitch and stay with me .

Almost exactly two years after my first post, I’ve decided it’s time to put SalesItch to bed. Thank you to everyone who frequented my humble blog.

With best wishes,

As mentioned in my last sales blooper post, I started my sales career in, effectively, telesales. As that company is long-gone I feel I can now share with you some of the funny/cringe-worthy moments of that first job…. this and the following stories are all 100% true, though names and details have been changed to protect the innocent.

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As mentioned in my last sales blooper post, I started my sales career in, effectively, telesales. As that company is long-gone I feel I can now share with you some of the funny/cringe-worthy moments of that first job…. this and the following stories are all 100% true, though names and details have been changed to protect the innocent.
Read the rest of this entry »

I started my sales career in, effectively, telesales. As that company is long-gone I feel I can now share with you some of the funny/cringe-worthy moments of that first job…. this and the following stories are all 100% true, though names and details have been changed to protect the innocent.
Read the rest of this entry »

I’m currently researching a new market segment for my employer. Obviously, part of this is understanding what individual companies do and how they fit into the industry. I have only a decade’s experience in business, but I think that should be enough to understand what it is companies do. However, decoding what these companies do is incredibly difficult. I am not just talking about jargon, but about clear attempts by companies to avoid saying what they do (usually by listing benefits, “we help companies to maximize work flow efficiencies..”).
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