Television Stands or Mounts: Which Work Best in the Office?

Tv stand

It’s important to keep up appearances in an office space, to show off both a sensible and completely professional environment. After all, you want to foster the best possible work behaviour from those using your office space. However, it can be a little tricky, especially when you get down to the little details regarding how best to accomplish said task.
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Number Crunching: Why an Experienced Accountant Is Essential to Any Business

Accountant

Anyone spearheading a business knows just how tempting it can be to manage its inner workings on their own. It not only cuts costs, but there’s something admittedly quite special about managing their finances. It’s completely understandable to want to do that, but very few businesses get away with it – and even then, those businesses are relatively small – and stay small.
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Should You Hire Someone for Local Social Media Marketing?

social media

Social media marketing is one of the most effective ways to promote a business. It’s a process that is particularly effective in reaching out to a broad audience online, regardless of geographical location. However, what if you are only targeting a local market? Does it make sense hiring a marketing company to do it for you? If you are only aiming to raise brand awareness or sales in Devon, for example, should you hire a company that specialises in social media marketing in Devon?
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Bigger And Better 101: Principles For Business Expansion

If you’re happy with the progress your business has made but also know that it could be even more exceptional, now is the time to focus on how to make the company bigger and better than ever. Utilize some or all of the business principles outlined below to keep your company in the process of ongoing expansion:

1. Locate The Perfect Catalyst Handling Organization.

If your company makes regular use of catalyst handling services, now is the time to ensure that you’re obtaining the excellent, expedient care you need and deserve. Doing so can help accelerate the completion of daily tasks by ensuring that your equipment is kept in good working order. Obtaining great catalyst handling services is also a quality control endeavor. Companies such as Reactor Service International Inc. are pleased to provide clients with customized, cutting edge catalyst handling services. For more information about this organization, visit their website at www.reactorservices.com.

2. Work On Your Internet Presence.

Building your brand online is oftentimes the key to taking your company’s conversion rates from average to exceptional. As such, working on your internet presence so that your brand cultivates and maintains a cutting edge image is immensely important. One of the best ways to make this happen is by continually connecting with your target market through popular social channels such as Instagram, Facebook, Pinterest, and Twitter!

3. Meditate During Your Lunch Break.

One final technique that can help your company become bigger and better this year is the implementation of mindfulness techniques that help you think more critically and creatively during work. One of the most effective mindfulness techniques on the block is meditation. Meditating during your lunch break is a wonderful way for you to fight stress and avoid the “monkey mind” style of thinking which involves the brain aimlessly jumping from one topic to another. Meditation helps people move out of this nonproductive cognitive realm by enhancing the individual’s ability to concentrate and focus in on a single topic. In addition to meditating for yourself, try to cultivate a company culture in which other employees feel free to integrate this mindfulness strategy into their daily activities. You’ll likely find that doing so makes the work setting a much more peaceful, productive atmosphere.

Conclusion

If you want to make your business bigger and better in 2017, know that you can. Implement the growth strategies outlined above so that you can move beyond your current realm of success and into a deeper dimension of influence, innovation, and exceptionalism.

How to Build Yourself Up as a Reliable, Trustworthy Professional

Respect is earned when respect is given—and so the cycle goes. If you want to establish yourself a reliable, trustworthy professional, then you need to give and receive respect for your work ethic, business ideas, and perspectives. With that in mind, your biggest business goal to success should be building yourself up to be the kind of professional that others look up to—and here’s how.

Be Knowledgeable of Your Profession

Learn all you can about your profession of choice. The more you know about your work, the more likely you are to impress those that will have the most impact on your professional career. Study up, do research, and delve into what makes your job tick. Don’t be afraid to interact with others and learn all you can from both your fellow workers and business professionals.

Be Bold in Your Advertisements

Colorful, creative advertisements are the gateway to a steadfast, secure consumer base. Print custom stickers, put up ginormous highway billboards, and create cool status updates on social media to engage your modern audience. When you click with your customers on a human level, then you can better engage them when it comes to what you sell, what you do, and what your company is all about.

Be Passionate About Your Business Niches

Be the guy that shows up for meetings with pen and paper at the ready. Be the guy that takes a genuine interest in the endeavors of your bosses. Be the go-to, the passion-fueled prospect, and the eager student. Your goal should be to shine with confidence and know-how, while showcasing an authentic passion for your business niches.

Educate Yourself on Marketing Tactics

There are dozens of marketing strategies that you could implement in your business design schemes. You should strive to educate yourself on several of them—just to keep your business engaging and fresh, while showing that you know what you are doing. Ask marketing experts, take a few classes in business advertisement, and study consumer statistics (especially on social media networks) to learn what works.

From the aforementioned advice, you might gather that you need to be a know-it-all when it comes to your professional success and the achievements of your business. This is true—to an extent. You can know it all but still be open to new information and new experiences. You should strive to know everything you can, but don’t overly flaunt your knowledge to sound smart. Being a negative know-it-all can negatively impact your career. Accomplish a good balance and shine with know-how when appropriate.

How to Protect Your Company’s Brand Online

branding

Regardless of how involved your company is with the Internet, your brand is one of your most important assets, and should be protected at all costs. Of course, trying to protect your image on the Internet can be a difficult task, especially if you’re doing it by yourself. In order to help you protect your company’s digital brand as easily as possible, this guide will look at a few simple tips that are worth keeping in mind.

Pay Attention to Your Account

It may seem obvious, but you’d be surprised at how many people start to lose track between their private account and their business account. Always double check before you post something on Facebook, Twitter, or any other social media platform. In fact, it might be a good idea to simply develop a mindset that everything you post is always under your company’s account. If you wouldn’t post it there, then it’s probably not a good idea to post it under your private account either. Of course, this can also be turned to your advantage as well. If you find yourself regularly speaking to customers, or potential customers, then you can make your public statements play in your favor and perhaps even entice people to visit your store.

Hire Outside Help

Sometimes, there’s simply no way to stop the Internet from reacting to your company in a certain way. In those situations, it’s not worth the effort to try and contain the damage yourself. Instead, you’ll want to try to find a PR firm that specializes in online reputation management. These services can protect your company and help you recover from any potential damage. There are plenty of PR firms in South Florida that are more than capable of dealing with these exact kinds of situations too.

Remember the Human

When writing from behind a company account, it can be easy to get overly cautious. If you sound too robotic though, you run the risk of alienating customers and closing off potential sales. Instead, try to remember the human and think of ways that you can keep people engaged with your brand even if they’re not necessarily thinking about buying something.

Engaging with the public online can be scary, especially if you’re not normally used to using social media platforms. With the right amount of practice though, and a considerable amount of patience, you can find that it’s not nearly as intimidating as you might have otherwise thought it would be. In fact, it can even be fun to speak with customers and see exactly how they feel about your products or services.

Things Your Business Should be Offering to Attract Customers

Attract Customers

When you own a business, you know that customers are central to success. As such, much of your time is probably dedicated to marketing and bringing in new customers. However, while implementing a good marketing strategy is a crucial part of any business plan, there are other effective ways to bring in customers. In addition, retaining customers is cost-effective, leading to additional sales and reducing expenditure, meaning you need to focus on retention, too.

To help increase your sales as well as attract and retain customers, consider offering these additional things as part of your business.

More Shipping Options

While slow delivery options can prevent a customer from ordering, fast delivery is one of the best ways a business can outperform their industry competitors and increase sales. To improve your services, you could consider offering a range of shipping choices such as standard, next-day and collection, but this alone is not enough. Your delivery selection also needs to be competitively priced to drive sales. Furthermore, take lead from ecommerce leaders and offer cheaper or free delivery when customers reach a specified threshold, encouraging consumer spending.

Offer Perks and Incentives

Offering incentives is a proven method for bringing in new customers. It is also an effective way to show your existing customers appreciation for their dedication to your brand. Depending on the type of business you own, you could offer anything from discount codes and reward schemes to mystery item bundles and freebies. Not only does this strategy increase customer satisfaction rates, but it also encourages a sense of loyalty and makes customers feel obliged to ramp up their transaction spend.

Talk to Customers

In a world ruled by the internet, bad reviews spread quickly. So, even if you sell fantastic quality products at low prices with free shipping, customers are still going to be deterred if your service is lacking. Make sure to invest in your customer service, ensuring that you listen and talk to your customers.

Have active social media accounts where customers can reach you and interact with each other, offer online chat features enabling instant responses from your customer service representatives, and ask customers what they want and offer them the opportunity to provide feedback. If you utilise any of these options, make sure to show the personality of your brand and do not be afraid to relate to your customers on a personal level – there is nothing worse than robotic, automated responses.

In order to attract and retain customers, businesses need to listen to consider what their customers want. Offer better delivery, customer services and rewards to boost your company’s sales.

How to Turn Your Blog into a Business

wordpress blog

If you’ve been blogging for a while, you’ll know what a great hobby it is. Blogging is a wonderful way to make new friends and contacts, share information, and learn new skills. However, you may have also noticed that many people are now turning their blogs into a profitable business. Some of them are doing incredibly well. If you want to join them, here are some things you need to do.

Grow Your Social Media Profiles

Social media is a quick and easy way to grow your blog and create a recognizable brand. To do this, you first need to make sure you are using the same logo and color scheme across all platforms. The best way to grow social media profiles such as Twitter and Instagram is to be an active user. Comment on and share others posts. They will do the same for you. On Pinterest, be sure to pin unique content, not just your own, and not just re-pinning.

Make Sure You Have Consistent Growth

A great month isn’t going to be enough if you are aiming to work with brands, writing sponsored posts or reviews. Your growth needs to be consistent. Speak to the wider blogging community, and see if you can write guest posts that contain links back to your site. Give them the same opportunity on your blog. This is a great way to build links, network, and introduce your blog to a wider audience.

Increase Your Subscribers

You might have plenty of visitors, but not many subscribers. Which isn’t all that uncommon. How many blogs do you subscribe to? Probably not as many as you read. Make subscribing as easy as possible. Have an option near your comments, as well as in your side bar and possibly even a pop up. Try not to be annoying, however, too much will put people off coming back.

Check Your SEO

Remember to check old posts. You probably didn’t know as much when you started as you do now, but these posts are still part of your site. Make sure everything looks good, uses keywords and meta descriptions, and that your pictures have titles and alt text. Also, use your site from a smartphone and tablet to make sure it offers the same user experience across platforms.

Make a Media Kit

A media kit is what you will show prospective clients, brands and people you want to work with. It needs to showcase the best of your blog. Make sure to include your branding, and some great photographs from your blog. You’ll also want to include your blogs stats, your social media followers, a bio of your blog, a short list of topics you cover, some examples of your work, and testimonials from those you have worked with. Lastly, don’t forget to include your contact details and website address.

Consider an MBA

Having strong business skills will help you massively. Studying an online MBA will equip you with all the knowledge you need to grow your business, including marketing and business planning. Look at online MBA options, and research online MBA questions people ask before deciding if this is the right path for you.

Blogging should always be fun; whatever you do, don’t let turning it into a business kill the fun. If it does, something needs to change. Remind yourself of why you started.

Get the Growth | How to grow your business online

money

I’ll cut to the chase. I have created this short piece on growing your business online because I want to help you to find the same sort of success in business that I have been lucky enough to experience. I own two businesses and have been around long enough to remember a time when marketing didn’t equate to online, and to when you didn’t have a device in your pocket capable of calling someone by video on the other side of the world.

That’s not to say that I long for a different time – far from it! I am so excited about the digital age that we live in and love seeing all of the innovation that has come from the internet. One of the key ways in which being online has impacted on my business has been the ability for my company to grow and to ‘go global.’ For the longest time, I was constrained by the fact that I had to have all of my staff working in the office with me, and was limited by the fact that I had to have everyone in the same city as well…

Well let me tell you something. As soon as I discovered remote working waaaaay back in the early days of the internet, I jumped on it like a fox on a trampoline. Now, I am based in Hong Kong, and I simply hire one of Servcorp’s virtual offices for when I need to have client meetings. The rest of the time I enjoy the freedom, flexibility and variation of being able to work from Kuala Lumpur, Hong Kong, Thailand and Malaysia. My team have the same freedom. It’s exciting, to say the least.

I want to share my success with fellow entrepreneurs in the hopes that it helps you to grow a successful business. In order to get the results you want, you have to get the people excited online. If you’re just throwing content out there and aren’t actively engaging with your audience you won’t get an idea of what they respond to.

So let’s take a look at how to grow your business online.

Engagement

Reach out to people who are influencers in your field of work and see if you can’t get them to feature your company or brand. Along with engaging with people by asking questions, your users are going to be asking questions which you can respond to with helpful answers. This works in a couple of ways – chief among them being that you build your personality and tone of voice when you respond to people. Showing your company’s personality with thoughtful answers will go a long way towards getting people’s approval and respect. Make sure you respond to any engagement pretty promptly. If your audience can see that you’re on to things they’ll dig it.

Hold a contest

Contests are awesome for lots of reasons. They get people excited about your brand because people love free stuff, basically. Give back to your audience and get them excited about your brand and it builds their excitement about your product or brand. Be clear about what you’re communicating in your competition or product giveaway so that your intention is clear. Are you after more followers on your social media? Be clear about it. Are you after more exposure? Make it obvious. Your followers will appreciate the honesty. If you’re conducting a survey, be frank about what you want to know. People want to know that their opinion matters, and a great way to reward people is to make their voices heard. Retweet, regram and generally share the awesome stuff worth sharing.

Get them with some emotional content

It’s ok to publish the occasional bit of emotionally driven content. This is a really easy way to demonstrate the personality of your brand while sharing something that you truly care about. Don’t just hitch your wagon to a trend – make sure if you do post something emotional it needs to be genuine. Being real is the most important thing.

So behind all of this, you need to make sure that you are being consistent with your messaging and your tone of voice. That’s the way to your audience and your key to growing your business online.